Friday 28 August 2009

Sony unveils DSLR-A550 and DSLR-A500


Two powerful, feature-packed DSLR cameras from Sony make it easier than ever to capture beautiful pictures, carefree family portraits, stunning holiday memories and action-packed scenes.

The DSLR-A500 (12.3 megapixels) and DSLR-A550 (14.2 megapixels) are packed with advanced Sony technology that combine the spontaneity and freedom of Live View shooting with generous possibilities to realise your creative vision.

At the heart of both cameras is a new Exmor™ CMOS sensor that ensures crisp low-noise images, packed with fine detail and vibrant colours. Sharing powerful on-chip noise reduction techniques with the full-frame DSLR-A900, this advanced sensor works with processing algorithms handled by the high-speed BIONZ™ engine to deliver premium images plus razor-sharp shooting responses. Dramatically reduced picture noise now allows super-sensitive shooting at up to ISO12800, allowing attractive results when shooting handheld in challenging situations like candlelit interiors.

Features

  • New 12.3/14.2 effective megapixel (A500/A550) CMOS sensor and new enhanced BIONZ processor for detail-packed, low-noise images with high sensitivity up to ISO 12800
  • High-speed continuous shooting up to 5fps (with optical viewfinder) and 7fps in Speed Priority mode (A550 only)
  • Enhanced Quick AF Live View captures fast-moving action, with Face Detection for beautiful portraits
  • 180ยบ tilt-angle 3” Xtra Fine LCD (A550) and intuitive new interface for clear, simple shooting
  • Manual Focus Check Live View mode for precise, convenient adjustment of focus and composition
  • Auto HDR mode for high dynamic range exposures
  • Class-leading shooting stamina (1,000 shots - A500)
  • HDMI™ output and BRAVIA™ Sync for control from TV remote

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