Tuesday 28 July 2009

Panasonic unveils Lumix DMC-FZ35/FZ38 super-zoom


Successor to the multiple award winning DMC-FZ28, Panasonic is pleased to introduce the Alumni DMC-FZ38 digital still camera, featuring an AVCHD Elite high-definition movie recording capability combined with powerful 27mm wide angle 18x optical zoom high quality LEICA DC VARIO-ELMARIT lens*. Joining Panasonic's highly regarded FZ series of cameras that pack a high-powered zoom and a host of creative options including manual operation into a compact body, the FZ38 also boasts an upgraded O.I.S (Optical Image Stabiliser) the newly named POWER O.I.S. and ultra high-speed AF together with other enhanced features that boost user fun and convenience.

Hybrid Superzoom 

The demand for digital cameras that can record higher-quality movie has grown in step with the trend toward larger HDTV screens and new technologies of movie recording. Now, in addition to Motion JPEG images, the DMC-FZ38 can record high-definition motion picture in AVCHD Lite**. It features almost doubling the recording time in HD quality compared with the conventional Motion JPEG format. The FZ38 also features Dolby Digital Stereo Creator to record high quality audio, so you can match the beautiful motion images with outstanding stereo sound. A single model that performs admirably as both a camera and camcorder, while achieving smooth, easy operation in both modes.

The DMC-FZ38 packages a 27mm wide angle LEICA DC VARIO-ELMARIT lens with F2.8 brightness and powerful 18x optical zoom* together with a 12.1-megapixel CCD into a compact body. Taking advantage of the versatile 27mm wide angle powerful 18x optical zoom lens, the FZ38 allows users to record both photo and movie with exceptional creative freedom. The lens unit comprises of 11 elements in 8 groups, including 3 aspherical lenses and 2 ED lenses. Notably 2 ED lenses minimize the chromatic aberration that is likely to occur in telephoto images. This set of lenses secure picture quality high enough to pass Leica's stringent standards and delivers exceptional optical performance.

The super-powerful 18x zoom lens makes it easy to pull in subjects from far away or to take dramatic close-ups. For an added boost, zoom power can be increased to 35.2x with the Extra Optical Zoom function***. The 27mm wide-angle feature is ideal for both broad landscapes and tight indoor shots, letting photographers capture a wider view. The 12.1-megapixel resolution allows photos to be greatly enlarged while still retaining outstanding detail, or edited by trimming and enlarging parts of the photo to print.

In addition, with the included software PHOTOfunSTUDIO 4/0 HD Edition, it is easy to view and edit your recorded content. You may also upload your videos to YouTube or burn to a DVD disc for archiving.

Inheriting the highly regarded features found in the FZ series, the FZ38 continues to push the boundaries, offering further advancements including the new POWER O.I.S, ultra high-speed AF and AVCHD Lite motion recording. Available from September, the FZ38 offers exceptional creative freedom – perfect for beginners through to serious amateur photographers.

* 35mm film camera equivalent: 27-486mm
** The "AVCHD" is a high definition (HD) digital video recording / playback format jointly established by Panasonic Corporation and Sony Corporation. The "AVCHD Lite" is a subset of the "AVCHD format" for HD digital video cameras with HD video recording restricted to 720P. The new "AVCHD Lite" Logo and the "AVCHD Lite" License are restricted to devices within the AVCHD Video Camera category. Digital cameras have been added to the AVCHD Video Camera category.
*** In 3 megapixel recording

Click HERE for more info.

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