David Beckham has been publicly manhandled by an adventurous Italian TV prankster who wanted to discover the size of his "goldenballs".
Armed with a camera crew, Elena Di Cioccio sneaked up on the England star while he was chatting to reporters outside a Milan restaurant and pounced.
Beckham looked shocked at the blatant handball and was swiftly whisked away by his security team.
But worse was to follow for the 34-year-old, who was soon left with a bruised ego.
Di Cioccio - who had donned rubber gloves for her impromptu test - revealed her disappointment that Becks' manhood failed to match up to his famous Emporio Armani underwear advert.
"David, you have conned us all," she said. "What did you use, cotton wool? It's all a trick."
As he drove away, she continued: "You've taken us for a ride! How could you, David?"
A spokesman for Beckham later said he saw the funny side of the public attack, which was filmed for Di Cioccio's popular show Le Lene (The Hyenas).
But the spokesman hit back at her claims the star had failed to measure up, insisting the presenter had only managed to grab his trouser leg.
Beckham, who is currently enjoying a second loan spell with AC Milan, has lost the Emporio Armani gig to fellow footballer Cristiano Ronaldo.
The Portuguese former world footballer of the year followed Beckham's career trajectory by moving from Manchester United to Real Madrid, before securing the job as the face and body of the underwear giants.
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