Casio Unveils New Cameras

Casio America, Inc., and its parent company, Casio Computer Co., Ltd., today unveiled four new models in its award-winning EXILIM product line. Advancing the company’s performance-driven digital camera offerings, each new model builds on Casio’s tradition of delivering technological innovation and creativity to users. The first, the HIGH SPEED EXILIM® EX-FH100, featuring Casio’s heralded high-speed burst shooting, ensures users never miss a crucial shot again and packs a high-power zoom lens into a compact body. The next three, the EXILIM EX-H15, EX-Z2000 and EX-Z550 all feature Casio’s unique Dynamic PhotoTM function that lets users edit and combine different moving images right on the camera.

The leading models of this lineup, the EX-FH100 and EX-H15 are 10X optical zoom cameras, providing users with the ability to capture images from close or far distances. While the EX-FH100 makes the most of Casio’s unsurpassed high-speed burst shooting, the other three feature high-speed image-processing technology — not only to improve image quality, which has always been a key element of camera performance, but also to offer users entirely new ways of enjoying photography.

Thanks to the high-speed image-processing capability of the cameras, moving subjects can be dynamically “cut out” and pasted into a different still shot that forms the background. Before this technology was introduced by Casio in 2009, this Hollywood-like green-screen effect was only possible with professional equipment or software, but this technology is available in EXILIM digital cameras as an in-camera process. Casio’s Dynamic Photo feature was further enhanced through the ability to add animation art stored on the memory card to still photos captured by the camera. These animated images can be emailed, posted on social networks and even printed out at home!

“Casio is proud to introduce four new additions to the EXILIM line of digital cameras powered by Casio’s high-speed technologies,” said Toshi Iguchi, senior general manager of Casio’s Digital Imaging Division. “Casio continues to create digital cameras that enhance the photo taking and sharing experience while also providing consumers with convenience, accessibility and quality packed into a slim, sleek body.”

HIGH SPEED EXILIM EX-FH100

This 10.1 effective megapixel high-speed digital camera boasts a wide-angle 24 mm 10X optical zoom lens in a compact body that makes it easy to carry anywhere. It also gives users a maximum burst rate of 40 shots per second for still images (maximum image size of 9.0 megapixels and maximum shooting capacity of 30 shots) that can now be used to photograph distant subjects thanks to the high-power zoom. It also enables up to 1,000 fps high-speed movie recording that captures motion that is ordinarily too fast for the human eye to see.

The EX-FH100 allows users ranging from advanced amateur photographers to beginners to enjoy high-speed burst shooting. It is equipped with a mode dial that enables manual exposure burst shooting and also has a mode that makes high-speed burst shooting easy, a feature that sets the burst shooting speed to the optimal rate just by selecting the type of scene. With this model, Casio also achieves low-noise, high-quality photography even in dim indoor lighting by using a highly sensitive CMOS sensor.

EXILIM EX-H15 / EX-Z2000 / EX-Z550

These three models are all 14.1 effective megapixel high-performance digital cameras driven by Casio’s newly developed EXILIM Engine 5.0. Great advancements have been achieved in the Dynamic Photo function, which enables users to cut out images of a moving subject and paste them on a different still image that acts as a background. With these powerful new cameras, moving images can be combined not only on a still image but also on other moving images. This new capability increases the power of expression of images even more than before. Going further, these models not only increase the “fun of creating images,” but also increase the “fun of sharing images” by, for instance, making it easy to upload composite moving images to YouTube™ using the included software or post them to a blog.

The three cameras also come with Premium Auto, which is a state-of-the-art, fully automatic function that enables users to take beautiful photos just by pushing the shutter button. Premium Auto automatically adjusts to achieve optimal image quality by discerning the point of focus and the type of scene, whether a night scene, a backlit scene, or a sunset. It processes the image according to the details in the frame, for instance, by making different corrections for human subjects and background. In addition, the leading model, EX-H15, features 10X optical zoom.