Fujifilm announces F770EXR

Fujifilm will set the new standards for digital long zoom compact cameras in 2012 with the launch of the FinePix F770EXR. The FinePix F770EXR will redefine what’s possible with a small camera thanks to its enviable specification and 20x optical zoom lens.

In addition to a wide-reaching zoom range, the FinePix F770EXR boasts an improved 16-megapixel EXR-CMOS sensor, enhanced GPS functionality and stylish design touches, yet the dimensions of the body have remained small. With such a powerful performance in a pocket-sized package, this new camera will give both families and regular travellers the perfect camera to capture a huge range of photographs.

Fujifilm FinePix F770EXR key features

• High quality Fujinon 20x optical zoom covering 25-500mm (equivalent to a 35mm camera)
• Intelligent Digital Zoom boosting range to approx. 40x
• 16 mega-pixel EXR-CMOS sensor
• Superb build quality and finish
• Extra bright 3.0-inch LCD with 460,000 dots
• Full 1080p HD movie capture
• ISO 100-12800
• P, A, S, M exposure modes for creativity plus Scene modes
• RAW file capture
• Film simulation modes
• Macro focusing down to 5cm
• Optical image stabilisation
• Motion Panorama 360 mode
• High sensitivity GPS

The FinePix F770EXR will be available in black, red, blue and white finishes. The F770EXR retails for USD379.95 and should be available in March 2012.

Fujifilm reveals HS30EXR

Fujifilm is delighted to announce the launch of the FinePix HS30EXR, the latest in a long line of market-leading bridge cameras loved by photo enthusiasts all over the world. The HS range has become synonymous with versatility and optical quality among those photographers who don't want the lens-changing capability of a DSLR, but still want total control over their images.

The HS30EXR includes a number of key specification improvements over the HS20EXR model it replaces. The Electronic Viewfinder (EVF) has been greatly improved while a switch in power supply to a Lithium-ion rechargeable battery delivers up to 600 pictures per charge. These are just some of the changes that will ensure the HS30EXR keeps the Fujifilm name at the forefront of the bridge camera market in 2012.

Fujifilm FinePix HS30EXR key features

• 16 mega-pixel EXR-CMOS sensor
• 30x Fujinon Optical zoom lens (24-720mm equivalent to a 35mm camera)
• Up to 60x Intelligent Digital Zoom
• 3-inch LCD screen with Sunny Day mode
• EVF with 920,000 dots
• 1080p Full HD movie capture
• Hot shoe for TTL flash
• RAW file format
• Lithium-ion rechargeable battery – 600 shots
• Programmes AE, Aperture Priority AE, Shutter Priority AE, Manual exposure modes
• Macro focusing down to 1cm

Priced at USD499.95, the HS30EXR should be available in March.

Fujifilm unleashes FinePix SL300 and SL240

Take the next step towards fantastic pictures with the new FinePix SL300 and SL240 high-powered premium bridge cameras from Fujifilm. Following in the tradition of the company’s hugely popular S-series cameras, these models offer similar image quality and versatility to that of a DSLR combined with the convenience and portability of a compact camera.

Fujifilm FinePix SL300 and FinePix SL240: key features

• 1/2.3-inch 14 mega-pixel CCD sensor
• 3-inch LCD screen with 460,000 dots
• TTL Hot shoe flash
• Additional zoom lever (side lever)
• ISO 100- 6400
• 720p HD movie capture
• Li-ion battery delivering up to 300 shots per charge

Fujifilm releases FinePix S4500 and S4200

The FinePix S4500 and S4200 are the highlight models of the 4 new cameras set to feature in the S-series long-zoom bridge camera range in spring 2012.

Specifically designed for users who want maximum reach without compromising image quality or convenience, the S4500 and S4200 feature high-quality 30x and 24x Fujinon optical zoom lenses respectively, while also offering advanced features in compact, robust, easy to use bodies. In addition, these cameras also offer key performance improvements in speed and functionality to ensure photographers have all they need to capture high quality images in a wide range of shooting conditions.

Fujifilm FinePix S4500 and S4200 key features

• 1/2.3-inch 14MP CCD sensor
• 24mm wide-angle-super-zoom lens
• 200,000 dots EVF
• 3-inch 230,000 dots LCD
• 4x AA batteries
• 720p HD movie capture
• Focusing down to 2cm in Super Macro Mode
• Date Stamp

The S4500 should be available in March for USD259.95.

The S4200 should also be available in March for USD229.95.

Fujifilm announces X10

Fujifilm is proud to announce the addition of a new premium compact camera to its digital camera line up for autumn 2011. The X10 features a large 2/3" 12 megapixel EXR-CMOS sensor and a high-definition F2.0 wide-angle and F2.8 telephoto Fujinon 4x manual zoom lens (28-112mm), characterised by its brightness and superb picture quality right up to the edge of an image.

The X10 is a highly advanced compact camera with specifications that follow in the footsteps of the multi award-winning Fujifilm FinePix X100 (released in March 2011): the ultimate in refined design, components, functions and specification. Featuring a bright optical zoom viewfinder with a wide viewing angle, the X10 allows users to enjoy the pleasure of photography via a traditional viewfinder, providing all the benefits and ease of composition that this brings.

Thorough attention to detail is evident as soon as you take hold of the X10’s stunning body. With its upper control deck and base manufactured from lightweight, yet ultra strong, die-cast magnesium alloy; and mode dials and lens ring featuring their quality, aluminium milled, textured finish. The intuitive operability of the various dials and shutter-release button is also apparent with the manual zoom lens doubling up as an on/off power switch, ensuring you can react quickly to potential photo shooting scenarios as they occur.

Key features on the FinePix X10:

• 4x optical zoom featuring Fujifilm’s new Intelligent Digital 2x Telephoto zoom technology, doubling the telephoto capabilities and providing up to an 8x zoom
• Diverse manual shooting modes that can be selected according to scene type (Program / Aperture Priority / Shutter Speed Priority / Manual)
• Power start-up within approx. 0.8 seconds using on/off switch built into lens ring (must be in Quick Start mode) perfect for capturing any unexpected photo opportunities
• Motion Panorama 360 for seamless 360-degree panoramic shooting
• Manual pop-up flash with a range of 7 metres
• High-contrast and wide viewing-angle 2.8" 460K dot High contrast LCD monitor that provides excellent view-ability even if you’re outdoors in bright sunlight
• Electronic horizon levelling gauge to check the camera is being held on the level, and histogram display to check image gradation
• Four diverse auto bracketing functions for exposure, ISO sensitivity, dynamic range and film simulation
• RAW shooting and in-camera RAW processing (plus SilkyPix RAW conversion software is supplied in-box)

The X10 will be available in early November 2011.

Fujifilm launches FinePix F600 EXR

Fujifilm is proud to announce the launch of the FinePix F600 EXR - a model that defines new picture-taking possibilities for a compact camera. Despite being no bigger than the F550 EXR it supersedes, the FinePix F600 EXR boasts exciting new technologies that improve the user experience and make it the ideal camera for photographers who like to travel, as well as those who simply want high quality results from a camera that fits into a pocket.

The FinePix F600 EXR uses key aspects of the specification first seen on the F550 EXR, but adds extra functionality. The pioneering 16 megapixel EXR-CMOS sensor now features new EXR Auto with a Motion Detection capability to virtually reduce subject blur in all lighting conditions. The built-in GPS functionality adds a Landmark Navigator feature to help photographers pin-point locations, and the 15x wide-angle optical zoom lens now doubles its telephoto power thanks to the new intelligent digital zoom mode. It all stacks up to make the FinePix F600 EXR a dynamic package and one that will set new standards in the premium compact camera market.

Fujifilm FinePix F600EXR key features:

• 16 megapixel EXR-CMOS sensor with NEW EXR Auto mode and Motion Detection technology
• 15x optical zoom covering 24-360mm (35mm equivalent) plus 2x Intelligent Digital zoom
• GPS Landmark Navigator
• Seamless Motion Panorama 360 mode
• 3.0” LCD screen (high resolution 460K dots)
• Rubberised body coating (Black model only)
• P, A, S, M exposure modes for creativity plus Scene modes
• Pro Low-Light and Pro Focus advanced shooting modes
• Full HD (1080p) movie capture
• Photobook Assist function
• Film Simulation modes
• RAW image capture (RAF file format)
• SD, SDHC and SDXC card compatibility
• 33MB internal memory
• Available in the UK in Red, Black and White colour variations

Fujifilm announces FinePix JX370

Fujifilm’s J series of FinePix cameras has a new addition that makes taking and sharing photographs quick and easy. The JX370 is ideally suited to photographers who want to shoot – and share – their photos with minimal fuss. For first-time digital camera users and families, this model offers an impressive level of specification that includes 14 megapixel resolution, a wide range of shooting modes and Easy web upload to both You Tube and Facebook.

Fujifilm FinePix JX370 key features:

• 14 megapixel resolution
• 5x optical zoom lens (equivalent to 28-140mm on a 35mm camera)
• 2.7” LCD screen
• Panoramic shooting mode
• Face, Smile and Blink Detection modes
• Digital Image Stabilisation
• ISO sensitivity up to 3200
• Easy upload to You Tube and Facebook
• Scene Recognition Auto mode
• I-Flash function
• HD (720p) video shooting
• Available in the UK in Black, Silver and Pink colour variations

Fujifilm unveils Finepix HS20 EXR advanced superzoom

FUJIFILM North America Corporation today announced the FinePix HS20EXR, a high quality, advanced function SLR-styled long-zoom camera, built for the professional or enthusiast photographer, but also easy enough for even a first time user. Improving on the excellence of its predecessor, the FinePix HS10EXR, the new FinePix HS20EXR features a new 16 MegaPixel EXR-CMOS sensor, a powerful FUJINON 30x manual optical zoom (24mm-720mm equivalent), a tilting 3.0” high contrast LCD with a electronic viewfinder featuring a “heads up” sensor that automatically changes from LCD to EVF, and countless features serious photographers seek for versatility and performance.

With a new EXR-CMOS sensor powered by Fujifilm’s EXR processor engine, the possibilities for photo enthusiasts are endless with the FinePix HS20EXR. The camera delivers high speed continuous shooting at 8 fps at full resolution for 8 frames, high speed movies at 320fps, captures full panoramic photos with Motion Panorama 360° and full HD Movies at 1080p with an HDMI output connector and has the ability to shoot in RAW, JPEG or RAW & JPEG modes, and in full manual mode. The HS20EXR also has an optional remote release cable and is compatible with two automatic Fujifilm external flashes that meter “through the lens” for more functionality.

“Consumers are looking for solutions to photographic problems. The FinePix HS20EXR delivers, by utilizing new EXR-CMOS technology and superior FUJINON optics to provide an advanced photographic solution that won’t break the bank,” said David Troy, director of marketing, Digital Cameras, Electronic Imaging Division, Fujifilm North America Corporation. “Plus, with the HS20EXR, you’ll never have to buy or change another lens.”

Fujifilm FinePix HS20 key features:

• All-new 16 megapixel EXR CMOS sensor
• 30x optical zoom covering 24-720mm (35mm equivalent)
• 3.0 inch tilting rear LCD with 460,000 pixels and new Rich User Interface using Vector fonts and graphics
• Full resolution high speed shooting at 8fps, high speed video capture at up to 320 fps (320 x 112 pixels)
• Advanced Anti-blur technologies
• 1600% wide dynamic range
• Longer battery life (up to 350 frames with 4 x AA batteries)
• Electronic Horizon level function
• RAW shooting (RAW or JPEG or simultaneous RAW+JPEG)
• Full HD movie capture using H.264 (MOV) format
• New 27 mode EXR Auto mode
• Colour fringe reduction and improved corner sharpness
• Film simulation modes
• Quick start mode
• 360° Motion Panorama mode
• TTL flash control with optional external flashes
• Lens hood included
• Photobook Assist function

Fujifilm unveils FinePix X100 large-sensor compact

FUJIFILM Corporation is pleased to announce the new FinePix X100, a high-grade digital compact camera featuring an APS-C CMOS sensor, a Fujinon 23mm fixed focal length lens and a newly developed Hybrid Viewfinder, due for commercial release in early 2011.

The FinePix X100 is aimed at the professional photographer or keen enthusiast looking for exceptional quality pictures from a compact camera. It is designed to appeal to the millions of DSLR users who need a slim back-up camera for high quality in-fill shots when the use of a bigger SLR system is either inconvenient or impractical. Or, of course, it can be used as a professional’s only top-end camera, if size and versatility are the primary considerations.

Fujifilm has closely studied the current line-up of professional cameras and feels that there is a strong need for a compact high-quality (APS-C based) camera as a counterpoint to an SLR. Using the experience of working with generations of photographers using famous emulsions like Velvia, Provia, Astia etc., Fujifilm engineers distilled this knowledge into months of careful study to create the perfect compact-sized professional camera.

The priority for this model is picture quality, so it was decided to make the highest quality possible lens and sensor combination, built from the ground-up. The lens chosen is a fixed, prime F2 lens, made by Fujinon, manufactured to perfectly match the APS-C custom sensor. Added to this is the newly-developed EXR Processor, which combines all the latest image processing technology Fujifilm has built up over the years.

Key features:

• 12Mp APS-C CMOS sensor, Fuji EXR processor and 23mm F2 Fujinon lens (equivalent to a 35mm semi-wideangle)
• classically-styled camera featuring traditional analogue controls for shutter speed, aperture and exposure compensation
• new 'hybrid' viewfinder system which allows the user to switch between optical and electronic viewfinders and project detailed shooting information into the OVF
• 720p HD movie recording
• 460k dot 2.8" LCD, flash hot shoe, and magnesium alloy top and base-plate castings

Fujifilm launches FinePix W3 3D compact camera

Following on from the successful launch of the world’s first 3D camera in September ‘09, Fujifilm continue to offer consumers the opportunity to make their own true, rather than interpolated, 3D content with the launch of a new camera – the FinePix Real 3D W3.

A world’s first!

While smaller and lighter than the original model, the FinePix W3 adds a bigger and better quality screen, an Auto 3D mode, stereo sound recording and the unique ability to shoot video in Real 3D in High Definition, with live or recorded playback via direct connection to any 3D TV – using an HDMI mini-cable (hi-speed type) 1.4 cable.

The FinePix W3 continues Fujifilm’s strategy of offering Real 3D content by replicating the human visual system in combining two high quality lens and two CCDs in the one chassis – and allows consumers the option of viewing 3D images and video either with or without special glasses.

3D content can be viewed, and on a huge scale, on any of the increasing number of large screen 3D TVs by using the sets’ supplied glasses.

Alternatively consumers can also view stunning 3D images and video without glasses through the camera’s built-in 3.5inch LCD display or via the optional 8” 3D digital viewer/photoframe. Images can also be made into special ‘lenticular’ prints - via a unique printing process which will shortly be available in the UK for the first time and in a range of sizes up to 9”x6”.

Owners of 3D TVs can also rest assured that the FinePix W3 will show their new screen at its very best, thanks to the unique 3D HD video recording and a parallax control function which helps to remove crosstalk problems by allowing 3D fine tuning, even after the images have been taken.

A rather special 2D Camera

They may already be bowled over by the unique 3D performance of the FinePix W3, but consumers can also be happy in the knowledge that they are also purchasing a very special 2D camera indeed.

This new technology has also brought some unique benefits to shooting images and video in the 2D world, bringing new creative freedom to the user.

By featuring twin high quality Fujinon lens and two CCD sensors the FinePix W3 effectively becomes two cameras in one body, while the powerful, proprietary processor allows the camera to take two different photos at the same time.

So photographers can select to shoot both close-up and wide angle versions of a photo, or two alternative colour balances or have an image with two versions with high and low sensitivity.

The FinePix Real 3D W3 camera will be launched in early September 2010 with an estimated selling price of $499.95 and will be available from major department stores and leading independent camera specialists.

Key features at a glance:

• 3D HD Movie (720p) and 3D still image capture
• Instant 3D playback on build-in High Contrast, 3.5” 3D LCD (without the need for special 3D glasses)
• Direct Connection via HDMI high-speed 1.4(Type A-Type C) cable to any branded 3D HDTV
• Two 1/2.3” 10 Megapixel CCD
• Two Fujinon 3x optical zoom lens
• 3D RP(REAL PHOTO) HD PROCESSOR
• Compact and light-weight 230g body (excluding accessories, battery and memory card)
• 2D Special effects using Simultaneous Shooting functions

Fujifilm introduces FinePix HS10 with 30x optical zoom

Serious photographers wanting the versatility and performance of an SLR system without the bulk or expense now have the perfect solution in the shape of the new Fujifilm FinePix HS10. The latest addition to Fujifilm’s award-winning range of big zoom ‘bridge’ cameras offers an unprecedented feature set that combines a powerful 24-720mm (30x) zoom lens with sophisticated photographic controls, advanced functionality and SLR-like handling in a single compact, affordable unit.

Utilising cutting-edge Back Side Illumination CMOS capture married to class-leading Fujinon optical design, the FinePix HS10’s unique mix of advanced technologies brings several new features designed to make achieving professional-looking pictures easier than ever to the FinePix range, whilst maintaining Fujifilm’s legendary image quality and low-light shooting performance.

Key features at a glance:

• High Resolution super wide Fujinon 30x optical zoom (24-720mm) with manual (mechanical) zoom
• True wide-angle and extreme telephoto capture in a single compact unit
• Triple image stabilisation (sensor shift IS, high ISO IS, Digital IS)
• 10 MP BSI CMOS sensor with advanced shooting modes and high image quality
• 3.0” High Resolution tilting LCD
• Electronic Viewfinder with eye-sensor for automatic switching
• High speed 10 fps continuous shooting at full resolution and new motion-tracking auto focus
• Full HD (1080p) movie capture with stereo sound
• Super High Speed movie capture at 1000 fps
• Motion Panorama mode for ‘one shot’ sweeping panoramas
• Advanced capture modes including unique Motion Remover mode that removes tourists and other moving objects from your photographs
• Direct Shooting Command buttons and Command dial put advanced photographic features at your fingertips
• RAW and JPEG capture modes

A lens so good you’ll be glad you can’t change it

With a range that would require at least two bulky ‘super zoom’ lenses on an SLR, the FinePix HS10’s built-in 30x wide-tele zoom lens is its crowning glory, encompassing virtually every photographic requirement in a single compact unit. Furthermore, because the lens and body on the FinePix HS10 are built as a closed unit, it eliminates the possibility of dust on the lens and Sensor - a serious problem when removing lenses on a digital SLR.

The twist-barrel manual zoom control enables the photographer to make precision adjustments, and zooming is faster and more accurate than with the powered zooms traditionally used in this class of camera.

The class-leading 30x optical zoom covers a uniquely versatile 24-720mm (equivalent on a 35mm camera) range from true wide-angle to ultra telephoto. From sweeping landscapes, interiors and large group shots to distant sports or wildlife action, the FinePix HS10 really is ready for every photographic challenge thrown at it. And it’s not just the huge zoom that’ll take your breath away: the Fujinon name ensures optical quality across the entire range that you’ll see from the first picture you take. Fujinon lenses are acclaimed by photographers, broadcasters (as the world’s leading manufacturer of television camera lenses) and industrial users across the globe - and even further afield: Fujinon lenses have been used in an orbital satellite to capture high-resolution photos of the surface of the moon.

Triple Image Stabilisation combines a mechanically stabilised CMOS sensor with high ISO sensitivities and advanced digital stabilisation for total anti-blur protection. Together these technologies reduce the blurring effect of both handshake and subject movement to provide sharp, clean and clear results even at the longest zoom settings or in the most challenging lighting conditions.

High Speed, High Definition

Whether you’re shooting stills or movie clips, the FinePix HS10’s cutting-edge sensor and processing technologies open up a range of high speed capture modes and unique shooting possibilities.

When you’re shooting sports action or wildlife - or simply trying to keep up with fast-moving children - the 10 frames-per-second high speed with mechanical shutter continuous shooting and new tracking auto focus feature will ensure you never miss that vital moment. And since the FinePix HS10 can perform its remarkable feat of shooting 10 fps even at the maximum 10 megapixel setting, when you do get the perfect shot you don’t need to worry about having enough resolution for even a large-sized print.

T he FinePix HS10’s unique Best Frame Capture Mode means you don’t need the reactions of a pro sports photographer to get professional results either; in this mode the camera continuously records images from the moment you focus, then saves up to 7 shots before or after you press the shutter release. Capturing action with the FinePix HS10 is so easy it feels like cheating.

The FinePix HS10 also features a full HD movie mode (1080p/30fps) with stereo sound, and the camera’s mini HDMI output allows you to easily display ultra clear high definition photographs and movies on high definition televisions. A new Super High Speed Movie function allows you to freeze action and capture breathtaking movies at up to 1000 frames per second for amazing slow-motion movies that reveal the hidden world of events that normally occur in the blink of an eye.

Advanced modes, limitless expression

The FinePix HS10 boasts several unique features and modes designed to expand shooting possibilities and to take the work out of creating genuinely eye-catching images.

• Motion Remover Mode - Remove moving subjects from your shots. This mode captures 5 images of a scene in quick succession; the five images are then analysed and combined in-camera to produce a single image where anything moving in the scene has magically disappeared. Never before has capturing postcard-quality shots of tourist traps – without the tourists – been so easy.
• Multi-Motion Capture Mode - Previously only possible with highly specialised equipment (and more than a dash of time, skill and luck), this mode captures up to 5 images of a moving subject in rapid succession and combines them into a single composite image containing multiple sharply-captured views of the subject motion.
• ‘Pro Low Light’ mode - Combines high and low ISO exposures of the scene being photographed to reduce blur caused by camera shake without significantly increasing image noise. The FinePix HS10 also sports the remarkable ‘Pro Low Light’ mode, first seen on the FinePix S200EXR, which combines several exposures into a single image for ultra-low noise output in low light.
• Motion Panorama Mode - Captures an ultra-wide panoramic view in a single sweeping shot. As you swing the camera (left/right or up/down) the FinePix HS10 captures a series of shots in rapid succession. The shots are then stitched in-camera to produce a seamless panorama.

Setting new standards for low light performance

Thanks to Fujifilm’s award-winning sensor and processing technologies FinePix cameras have become market leaders in low-light performance, setting the standard for high sensitivity, low noise results in the most challenging shooting conditions. The FinePix HS10’s back side illumination CMOS sensor continues this tradition with an innovative new design that significantly increases the light gathering ability of every pixel, resulting in a 200% increase in sensitivity over a conventional CMOS sensor. Combined with Fujifilm’s image processing expertise the new sensor produces stunning richly detailed low noise images, even when shooting in very low light.

The improved sensitivity isn’t just for taking noise-free photographs at night: it also allows the use of high shutter speeds in daylight required when shooting at telephoto end of the FinePix HS10’s 30x zoom, or when attempting to capture fast-moving subjects. Photographers no longer need to worry about blurred pictures with such a long telephoto as they can rely on the FinePix HS10 to produce clear, sharp output even at higher ISO settings.

A true photographer’s camera

As well as a range of advanced automatic functions – including Fujifilm’s acclaimed SR Auto mode - and scene modes designed to produce perfect ‘point and shoot’ results, the FinePix HS10 sports a full complement of sophisticated of manual and semi-automatic shooting modes and photographic controls. The extensive external controls give the more advanced photographer direct access to virtually every control they will need for uninterrupted shooting, and the body includes dedicated buttons for key functions such as ISO, white balance, focus and metering.

The large command dial, manual focus ring, twist and zoom lens barrel, bright, clear electronic viewfinder, high quality tilting LCD screen and deep hand grip ensure the FinePix HS10 handles at least as well as a digital SLR, despite its compact dimensions. AA batteries provide excellent performance (up to 700（TBD） shots per charge when using NiMh cells) combined with the convenience of a universally available format when shooting for extended periods away from mains power.

Other features

In common with all enthusiast-level FinePix models the FinePix HS10 features a range of advanced Fujifilm technologies for picture-perfect results, including ultra-fast Face Detection, Intelligent Flash, automatic red-eye removal and up to 400% expanded dynamic range.

Last but not least, the HS10 sports, for the first time, a clever sensor to the side of the EVF (Electronic Viewfinder). When the user approaches the EVF, the sensor switches the picture to the EVF, and when the eye is withdrawn, the image is automatically switched to the LCD. This novel feature makes the photographer’s life so much easier and increases the speed at which instant shots can be taken.

Fujifilm unveils FinePix F80EXR

FUJIFILM North America Corporation today announced the FinePix F80EXR, a sleek, compact digital camera that combines intuitive use with the most advanced features, including Fujifilm’s award-winning EXR technology, available in a point-and-shoot digital camera. Among its many features, the FinePix F80EXR has an impressive Fujinon 10x Wide-Angle optical zoom lens, a 12-MegaPixel Super CCD EXR sensor, a large, 3.0” High-Contrast LCD, Face Recognition, Pet Detection and HD movie capture at 720p.

Encased in a beautifully sculpted metal shell with a double coated lacquer finish and measuring only 22.9 mm thick, the FinePix F80EXR comes in black. The FinePix F80 EXR offers several enhancements over its predecessor, the FinePix F70EXR, and boasts marked improvements over competing long-zoom digital cameras, particularly in the areas of color and design, image quality and capture technology.

“The FinePix F80EXR has the same advanced Fujifilm EXR technology and 10x long-zoom that made the F70EXR so successful,” said David Troy, marketing manager, Consumer Digital Cameras, Electronic Imaging Division, Fujifilm North America Corporation, “and takes it to the next level with even more features, such as HD Movie Capture and Face Recognition, for users to achieve outstanding results in virtually any lighting condition.”

Face Recognition

Now, users can register up to eight (8) faces, along with names, birthdays and categories, and the F80EXR will prioritize focus and exposure right on the faces of those special people. Users can also use Image Search to view images of a registered person. Compared to models from other manufacturers, Fujifilm’s Face Recognition has faster recognition speed, greater number of names displayed, and the ability to recall the most often shot subject.

Super CCD EXR

Long zoom compact cameras, as opposed to standard compact digital cameras, typically use a smaller sensor that is vulnerable to difficult lighting conditions since light has a harder time reaching the CCD sensor. To mitigate this vulnerability, Fujifilm has introduced its award-winning EXR technology into the FinePix F80EXR, allowing for significant improvement in image quality against the competition.

Fujifilm’s EXR technology uses the human eye as the basis for the perfect camera sensor, creating a Super CCD sensor capable of registering excellent levels of detail when switched to its HR (High Resolution) mode. The FinePix F80EXR is also capable of offering excellent quality in low light and superb highlight detail in contrast light when switched to its SN (High Sensitivity and Low Noise) mode and DR (Wide Dynamic Range) modes respectively.

Super Slim 10x Zoom Lens

In conjunction with the Super CCD EXR sensor, the FinePix F80EXR features a Fujinon 10x Wide-Angle optical zoom lens that produces crisp high resolution results throughout the focal range, from 27mm wide-angle to 270mm telephoto. The lens of the FinePix F80EXR features Super EBC Coating that keeps ghosting and flare to minimum to allow for optimal picture quality.

HD Movie Capture

With the ability to capture movies in HD quality – 720p HD – the F80EXR also has a mini HDMI Port, making it quick and easy for users to realize the full benefits of their home theater system and to share all their special moments.

Pet Detection

For those who enjoy the company of four-legged friends, the F80EXR has Pet Detection, allowing users the ability to detect up to 10 faces of dogs or cats and automatically optimize the focus. The F80EXR is programmed to recognize 57% of the Fédération Cyno Logique Internationale (FCI) Registered Dogs, 80% of the Top 20 Dogs in the American Kennel Club (AKC) Ranking and 60% of The Cat Fancier’s Association (CFA) breeds1. Pet Detection works by matching various dog or cat data of facial parts with patterns to detect the dog or cat being photographed.

Tracking Auto Focus

The F80EXR also has Tracking Auto Focus, which allows users to track a moving subject automatically for still picture capture.

The FinePix F80EXR also offers these additional features:

• ‘Super Intelligent’ Flash: The FinePix F80EXR offers a flash control system which efficiently controls the level of flash for a given exposure to produce beautifully balanced flash illumination across the foreground and background. Gone are the ugly washout shots where the subject is blasted with light and the background dark and unexposed. Super Intelligent Flash is most useful in macro photography where the contrast between subject and background can be especially challenging, but is also effective for night and backlit photography.
• Face Detection and Automatic Red-eye Removal: To provide perfectly exposed and focused portrait shots, the FinePix F80EXR is fitted with Fujifilm’s latest Face Detection technology which is able to track up to 10 faces simultaneously, at almost any angle to the camera. The system instantly corrects red-eye and then saves both the original and the corrected image file automatically.
• Dual Image Stabilization: Long-zoom cameras need stabilization more than any other compact, with handshake and subject movement a particular problem in low light at telephoto range. The FinePix F80EXR reduces blur to a minimum by deploying Picture Stabilization to automatically increase shutter speeds to freeze action, and CCD Sensor Shift Stabilization to counteract the problems of handshake. By cleverly combining these two, blur is reduced to an absolute minimum.
• 3.0” High-Contrast LCD: The FinePix F80EXR is fitted with a high contrast 230K-pixel 3.0” LCD. The high contrast LCD is a considerable benefit in bright light, and means that the camera can be pitched at various shooting angles to enable framing of awkward shots. The LCD is bright and clear for beautiful rendition of shots in playback.

The FinePix F80EXR will be available in April 2010 at a retail price of $299.95.

Fujifilm announce FinePix Z70

FUJIFILM North America Corporation today announced the FinePix Z70, the latest addition to the fun and fashionable range of Z-series compact cameras that’s perfect for the tech-savvy and chic-minded photographer. The FinePix Z70’s impressive feature set includes one-touch movie capture HD, LED illuminated operation keys and tagging with automatic upload functions to YouTube and Facebook. The FinePix Z70 also boasts a 12-MegaPixel CCD sensor, a large 2.7” High Resolution LCD and a Fujinon 5x periscopic optical zoom lens (36mm-180mm equivalent) for added range and flexibility.

“Fujifilm pays close attention to the needs of style conscious consumers and offers a range of social networking capabilities making it easier than ever for them to share their pictures and videos,” said David Troy, marketing manager, Consumer Digital Cameras, Electronics Imaging Division, FUJIFILM North America Corporation. “Add in HD movie capability, and this camera is great for young people looking to capture high-quality videos with their digital cameras.”

Chic New Design

Debuting a sleek new look, the FinePix Z70 features a sophisticated metal body and a chic horizontal sliding lens barrier. At a mere 18.1mm1 thin, the FinePix Z70 is ultra-portable and can be slipped into a handbag or jean-pocket with ease. It is available in a choice of Black, Silver Blue and Berry Red, and features LED illuminated keys that allow users to easily navigate the camera’s functions in dark conditions.

Easy Web Uploads

As sharing photos online has become an everyday activity for many young people worldwide, Fujifilm has developed a new Facebook/YouTube Automatic Upload feature that makes for quicker and easier modes of posting photos/videos on social networking sites. Featured in both the FinePix Z70 and FinePix XP10 digital cameras, the one-touch easy web upload button allows users to mark a photo for Facebook or YouTube upload. Once the camera is connected to a PC and MyFinePix Studio software is launched, all marked photos or movies will upload directly to Facebook or YouTube at the press of a button.

HD Capability

With 720p HD movie recording and a high 12-MegaPixel resolution, the FinePix Z70 can capture stunning, detailed images that can be played back in beautiful detail on your HDTV. In addition, the FinePix Z70’s one-touch movie button it is simple to create your own video clips. The newly added Movie Edit feature allows users to add personalized finishing touches to footage by editing videos and incorporating various effects including B&W, Sepia or dynamic lighting settings. Along the same theme, Blog Mode lets users add special effects to their photos including color tones, contrasts and brightness changes, Diagonal Crop and Face Mosaic.

The FinePix Z70 also boasts the following noteworthy features:

• Tracking Auto Focus (AF): Tracking Auto Focus tracks fast moving subjects so they don’t escape from the frame in a blur. AF tracks a subject automatically for as long as the shutter is half-pressed, and once users fully press the shutter, the picture is taken with the subject in the centre of the frame in perfect focus.
• Digital Image Stabilization: Digital Image Stabilization reduces image blur automatically and offers creative adaptability and excellent picture quality.
• Scene Recognition Auto (SR AUTO): This mode intelligently detects the scene-type and shooting conditions and optimizes the camera settings accordingly.
• Face Detection and Automatic Red-eye Removal: To provide perfectly exposed and focused portrait shots, the FinePix Z70 is fitted with Fujifilm’s latest Face Detection technology which is able to track up to 10 faces simultaneously, at almost any angle to the camera. The system instantly corrects red-eye and then saves both the original and the corrected image file automatically.

The FinePix Z70 will be available in February 2010 at a retail price of $149.95.

Fujifilm launches FinePix XP10 rugged compact

Fujifilm is proud to announce the launch of the FinePix XP10, the first in a new category of super-resilient compact camera that really can withstand the elements.

Not only is the XP10 a Born Survivor, but with its core specification of a 12 Megapixel resolution, high-precision 5x Fujinon lens and HD recording, you can capture breathtaking images with total peace of mind. The FinePix XP10’s tough credentials are neatly hidden in its stylish metal body which is so slim it’ll fit in your back pocket. And, with an exciting NEW easy web upload function, sharing photos of your daring stunts with your friends is quick and simple.

Four-way protection

The FinePix XP10 is the ultimate lifestyle camera. Drop it, soak it, freeze it or bury it in sand, this camera will come out unscathed. Not only is the XP10 waterproof to 3 metres, but it is also shockproof to 1 metre, freezeproof to minus 10oC and dustproof, too, giving users total confidence that they can take it with them wherever they go, whatever they are doing, regardless of the conditions.

A tough camera with soft looks

Most tough and waterproof compact cameras have big, bulky shells. This is where the FinePix XP10 really stands out. Although it is waterproof, dustproof, freezeproof and shockproof it still retains the handsome, chiselled design of a conventional compact camera, making it suitable for both taking down the beach surfing or slipping into your pocket or handbag for a night out.

With a gorgeous metal body, the XP10 is a camera that looks and feels highly sophisticated, but still offers all the practicalities of an ‘outdoor’ camera.

Carefully disguised in its slender shell is a high quality Fujinon 5x internal vertical zoom lens. The Fujinon glass elements have an ion coating to give five times more protection than a conventional lens. What’s more, the 5x zoom operates internally meaning it is extra protected from knocks and scrapes. Match this with Digital Image Stabilisation to reduce image-blur, high sensitivity settings (to ISO 1600) and a high resolution 12 Megapixel CCD sensor, and this camera delivers sharp and clear images at the touch of a button.

Advanced Technology

To ensure perfect results every time, the XP10 employs SR AUTO to intelligently identify the scene type and the shooting conditions present, and optimises the camera’s settings as appropriate.

It also features Fujifilm’s highly-effective and acclaimed Face Detection technology with auto red-eye removal, which eliminates any unsightly red-eye in-camera whilst the photo is being taken.

High Definition

Additionally, 720p HD image and movie capture meaning memories can be re-lived in glorious high definition on any HD ready television.

NEW Easy Web Upload

If you want to share your adventures with friends online the XP10’s NEW Facebook/YouTube Easy Web Upload function will make your life so much easier. This feature saves time being spent trawling through the photos on your computer to decide which ones to upload, instead, in playback mode on the camera you got to the Menu option and ‘mark’ a picture for Facebook or You Tube upload. Then once you connect the XP10 to a computer and access the MyFinePix Studio software (included in the box), all you have to do is press “upload” and the marked pictures and videos will transfer to the selected site.

NEW Target Focus

The perfect tool for capturing those fast-paced action shots, Target Focus tracks fast moving subjects so they don’t escape from the frame in a blur. This handy function racks a subject automatically for as long as the shutter is half-pressed; the subject is kept in the frame and when you fully press the shutter button your subject will be in the centre of the photo, in sharp focus.

NEW Movie Editing mode and Blog mode

Get creative and add your own finishing touches to your videos and images, amongst others you can choose from B&W, Sepia, or you can even add a dynamic lighting effect, all this in-camera.

The waterproof, shockproof, freezeproof and dustproof FinePix XP10 is well suited to young people with active lifestyles. With an impressive specification and useful features, the FinePix XP10 makes taking and sharing photos fun and trouble-free.

Key features:

• 4-way protection: Waterproof (3M), Shockproof (1M), Freezeproof (-10 degrees) & dustproof
• Slim and stylish metal body
• 12 Megapixel resolution
• Fujinon 5x zoom lens (36-180mm equivalent)
• 720p HD photo & video capture
• NEW YouTube & Facebook Easy Web Upload
• Target Focus
• Digital Image Stabilisation
• 2.7-inch LCD screen with Microthumbnail View
• Picture Stabilisation
• Face Detection technology with Auto red-eye removal
• Movie edit & Blog mode
• Picture Search function
• Li-ion rechargeable battery
• Available in Silver, Black or Blue

Fujifilm releases S1600, S1800 & S2500HD superzooms

Fujifilm is proud to announce the arrival of the NEW FinePix S1600, S1800, and S2500HD, a range of compact and lightweight, 12 megapixel digital cameras with powerful Fujinon long-zoom lenses.

FinePix S Series bridge cameras have been popular across the world for many years, and the new line-up for 2010 doesn’t disappoint. Built around new x 15 and x 18 Fujinon lenses and Fujifilm’s proprietary image processing, the new range delivers remarkably high quality results all the way from wide angle through to telephoto. With unique easy-grip styling, and their small, lightweight design, these models can be easily carried around with you, yet are sturdy enough to let you know that you’re in charge of the technology.

Impressive Fujinon Optics

All three models boast a 28mm wide-angle start to the zoom range, while the FinePix S1600 extends this to 420mm (x 15) and the FinePix S1800 and the FinePix S2500HD reach an impressive 504mm at telephoto (x 18). From sweeping landscapes, interiors and large group shots to distant sports or wildlife action, all three cameras are ready for every photographic challenge thrown at them.

Dual Image Stabilisation

With a mechanically stabilised CCD sensor and high ISO sensitivity (to ISO6400) for anti-blur protection, the combination of these technologies reduces the blurring effect of both hand-shake and subject movement to provide sharp, clean and clear results even at the longest zoom settings or in the most challenging of lighting conditions.

High resolution LCD screen and Electronic Viewfinder

Providing you with the flexibility of framing your shots using the high quality electronic viewfinder or the large, bright 3.0-inch LCD screen, whichever you choose, they both offer high resolution image playback and a fast frame rate of 60 fps.

Let the camera do the hard work for you

Using Fujifilm’s Scene Recognition Auto (SR Auto) the S series cameras are able to intelligently select the scene type and the shooting conditions present and will adjust the camera settings accordingly, optimising results and making it easy to take good pictures.

Advanced HD capabilities

All S models now capture HD videos and HD stills enabling you to play them back on any HD ready television for the ultimate viewing experience. Additionally, the FinePix S2500HD features an HDMi mini port so can connect to a HD ready TV direct via a HDMI cable (Commercially available).

Tracking AF

Now featuring Tracking Auto Focus, previously only on the S1500 model, this useful function allows you to track moving subjects by half-pressing the shutter button and ensures that when you take the shot you capture your subject in the centre of the frame and in perfect focus. No more frustrating missed shots!

Perfect Portraits

To further enhance the existing Face Detection system, Fujifilm have added two fun and valuable features: Smile & Shoot Mode can recognise the precise moment your subject smiles and releases the shutter only when this happens, ensuring that all your photos are happy ones. Blink Detection warns you if any of your subjects have blinked so that you can re-take the photo if necessary.

Advanced Features

Previously on the S2000HD, Instant Zoom is a versatile feature which enables the user to keep their subject in shot at long distance by offering a wide viewing area around the frame and then cropping in to the subject once the photo is taken.

Zoom Bracketing is another useful function enables three shots to be taken at the single press of the button, at varying degrees of magnification (original, 1.4 x and 2.0 x). This enables instant editing on the camera to choose the ideal shot, rather than having to go back to a PC to facilitate a digital crop.

Panorama mode allows you to take a series of pictures and then stitch them together to create an impressive continuous shot of a landscape or a group of friends.

Pre-programmed scene modes: The new models features pre-programmed scene modes that offer a one-touch setting for almost any situation, including: Portrait, Landscape, Sport, Night, Fireworks, Sunset, Snow, Beach, Party, Flower, Text.

Natural light with Flash Mode: This FinePix new S-series quickly shoots two images in rapid succession – one with the flash and one without – and saves both. This convenient function lets users perform a comparison at their convenience and select the most pleasing image.

Photographic control: all three models feature Programmed AE, Shutter Priority AE, and Manual mode with extensive metering and focus options for the more advanced user.

NEW Auto Picture Rotation: A useful new function that ensures your photos are always the right way around in playback. Whether you have taken a landscape or portrait image, you can enjoy your pictures whichever way around you are holding the camera, as the image will rotate in the screen to suit.

Micro Thumbnail: A playback feature that allows for viewing an index-style image on the LCD. The FinePix S1600/S1700/S2500HD will show up to 100 images in micro form. The control buttons are used to select specific images.

Standard Features:

• 12 Megapixel sensor
• 28mm Wide-angle lens
• 3.0” LCD screen
• CCD-shift image stabilisation
• 720p HD stills and movie
• Up to ISO 6400 sensitivity
• Scene Recognition Auto (SR Auto)
• Targeting AF
• Face Detection technology
• NEW Smile & Shoot Mode
• NEW Blink Detection
• Natural light with flash
• Panoramic shooting
• NEW Auto Image Rotate
• Micro thumbnail view
• Powered by 4 x AA batteries
• 300 shot battery life (Lithium battery 700 shots)

Fujifilm release FinePix JV100, JX250, JZ300 and JZ500

FUJIFILM North America Corporation today announced the introduction of four new models in its ultra-compact J-Series family of digital cameras. Ranging from $129.95 to $249.95 in price and all HD movie capable, the FinePix JV100, JX250, JZ300 and JZ500 offer consumers the most complete choice yet in a series of compact digital cameras and provide them with the perfect fit for their individual budget and feature set needs.

The FinePix JV100 has a 12-MegaPixel CCD, a 2.7” High-Resolution LCD and a Fujinon 3x optical zoom lens. The FinePix JX250 employs a 14-Megapixel CCD, a 2.7” High-Resolution LCD and a Fujinon 5x wide angle (28mm-140mm) optical zoom lens. The FinePix JZ300 has a 12-MegaPixel CCD, a 2.7” High-Resolution LCD and steps up with a huge Fujinon 10x Wide-Angle optical zoom lens (28mm-280mm equivalent) and the FinePix JZ500 rounds out the series with a 14-Megapixel CCD, a 2.7” High-Resolution LCD and a Fujinon 10x Wide-Angle optical zoom Lens (28mm-280mm equivalent).

“With an overwhelming consumer response to the first few generations of J-Series cameras, we wanted to give our customers an even greater range of options when it comes to price point and feature set,” said David Troy, marketing manager, Consumer Digital Cameras, Electronic Imaging Division, FUJIFILM North America Corporation. “With the J-Series new line, there is now an ultra-compact model for every budget and feature need – even with long zoom capabilities.”

New Look

The shell of each J-Series model has been upgraded to a high-quality metal and its soft, curved edges give it a sculpted, sophisticated look. Encased in a high-grade brushed metal body, they are not only well protected from bumps and scrapes, but give a simple, yet elegant design. The FinePix JV100 and JX250 have had their overall thickness reduced to a tiny 18.5mm1. The JV100 will be available in black or blue, and the JX250 will come in black. The FinePix JZ300 and JZ500 come in at 22.0mm1. The JZ300 and will be available in black or silver, and the JZ500 will come in black. All four models have also added a new mode dial for additional convenience and functionality.

HD Capability (all models)

The new J-Series models all offer stunning movies in 720p with sound and high quality stills at 1920 x 1080. Many consumers are happy to enjoy HD movies on their PC, but with the new HD Player (optional extra), which comes equipped with a remote control, families can gather around their home HDTV to enjoy amazingly detailed stills and high resolution movie playback.

Tracking Auto Focus (all models)

Previously featured on Fujifilm’s D-SLR styled FinePix S1500, the new J-Series models feature Tracking Auto Focus which is perfect for when you need to take a picture of a moving subject and can’t keep your subject in the frame. Just switch Tracking Auto Focus on and it will track your subject and ensure that you achieve a crisp picture with you subject in the center of the frame in perfect focus.

Face Recognition Technology (JZ500 only)

For the first time on a Fujifilm digital camera you can identify the people in a picture by name! Fujifilm’s Face Recognition Technology gives you the ability to pre-program 8 people into the camera. To do this, you start by taking a picture of the person you want to program into the camera and then tell the camera who that person is (e.g. Mom). You also have the option of inputting the category she belongs to (e.g. friends/family) and the date of her birthday. The next time you go to take a photo of her, the camera will cleverly recognize “Mom” and optimize the settings to ensure that exposure and focus are best suited to her rather than the other people in the picture. This fun technology can recognize up to 5 pre-programmed people on screen at the same time.

In addition, the FinePix JZ500’s new Picture Search Tool is able to use the Face Recognition data (name, birthday and category) to help you find and playback your photographs quickly and easily. If you want to scroll through all pictures featuring “Mom” for example, the camera will be able to select them for you for easy viewing.

Smile & Blink Detection (JV100 & JX250 only)

Photos are all too often spoiled by people blinking or grimacing. Smile Detection works with Fujifilm’s highly-acclaimed Face Detection technology to detect smiles on faces: it will not take a picture until it detects a smile, so you’re guaranteed happy shots! Another new feature is Blink Detection which warns you if you have captured an image with people blinking, so you can re-shoot if necessary.

Pet Detection (JZ500 only)

For those who enjoy the company of four-legged friends, the FinePix JZ500 comes equipped with Fujifilm’s brand new Pet Detection technology, allowing users the ability to detect up to 10 faces of dogs or cats and automatically optimize the focus. The FinePix JZ500 is programmed to recognize 57% of the Fédération Cyno Logique Internationale (FCI) registered dogs, 80% of the Top 20 Dogs in the American Kennel Club (AKC) Ranking and 60% of The Cat Fancier’s Association (CFA) breeds2. Pet Detection works by matching various dog or cat data of facial parts with patterns to detect the dog or cat being photographed.

The FinePix JV100, JX250, JZ300 and JZ500 also offer these additional features:

• Scene Recognition Auto (SR AUTO) (all models): This mode intelligently detects the scene type you are shooting and optimizes the camera’s focus, exposure and white balance, so whether you’re photographing flowers or a holiday landscape, you will get flawless photos at the press of a button.
• Digital Image Stabilization (JV100 and JX250): Digital Image Stabilization reduces image blur automatically and offers creative adaptability and excellent picture quality.
• Dual Image Stabilization (JZ300 and JZ500): Long-zoom cameras need stabilization more than any other compact, with handshake and subject movement a particular problem in low light at telephoto range. The FinePix JZ300 and JZ500 reduce blur to a minimum by deploying Picture Stabilization to automatically increase shutter speeds to freeze action, and mechanical CCD sensor shift stabilization to counteract the problems of handshake. By cleverly combining these two, blur is reduced to an absolute minimum.
• Face Detection and Automatic Red-eye Removal (all models): To provide perfectly exposed and focused portrait shots, each J-Series model is fitted with Fujifilm’s latest Face Detection technology which is able to track up to 10 faces simultaneously, at almost any angle to the camera. The system instantly corrects red-eye and then saves both the original and the corrected image file automatically.

The FinePix JV100 and JZ300 will be available in February 2010 at a suggested retail price of $129.95 and $199.95 respectively. The JZ500 will be available in March 2010 at a retail price of $249.95 and the JX250 will be available in April 2010 at a retail price of $159.95.

Fujifilm launches world's first 3D imaging system

Fujifilm are extremely proud to announce the launch of a groundbreaking new imaging technology: the "FinePix Real 3D System". The World's first three dimensional (3D) digital imaging system that lets you enjoy three dimensional images without the need to wear special 3D glasses. The FinePix Real 3D system incorporates a 3D digital camera "FinePix Real 3D W1", a 3D picture viewer "FinePix Real 3D V1", and 3D prints.

As a pioneer in the digital imaging sector, in 2009, Fujifilm will be able to offer the complete 3D package: from digital photography, to digital prints. Fujifilm is once again breaking new ground and continuing to raise expectations in the development of new imaging products.

Aiming to "capture precious moments just as the eyes see them", over the last decade Fujifilm has developed unique lenses, CCDs and Processors, amongst other key digital camera technologies. Today heralds the launch of the world's first digital camera that can capture 3D stills and movies, the "FinePix Real 3D W1", and the "Fine Pix Real 3D V1", an 8-inch viewer on which spectacular 3D images can be displayed. Additionally, with advances in high precision production technology, Fujifilm has successfully developed a 3D Print service enabling you to enjoy and share your 3D images.

Click HERE for more details.

Fujifilm unveils FinePix F70EXR with Super CCD EXR

Fujifilm today announced the FinePix F70EXR, a sleek, compact digital camera that combines intuitive use with the most advanced features and technology available in a point-and-shoot digital camera. The announcement of the FinePix F70EXR also marks Fujifilm’s first model in the growing long-zoom compact segment with an impressive Fujinon 10x wide angle optical zoom.

Encased in a beautifully sculpted metal shell with a double coated lacquer finish and measuring only 22.7mm thick, the FinePix F70EXR offers several enhancements over its predecessor, the FinePix F60 and boasts marked improvements over competing long-zoom digital cameras, particularly in the areas of design, image quality and capture technology.

“The FinePix F70EXR, which has been designed specifically for taking demanding shots in challenging conditions, requires a sophisticated sensor and control algorithms to ensure every shot looks the very best,” said David Troy, marketing manager, Consumer Digital Cameras, Electronic Imaging Division, FUJIFILM U.S.A., Inc. “By adding our EXR technology to the FinePix F70EXR, users will achieve outstanding images in virtually any lighting condition, and have the advantages of a 10x zoom that fits in your shirt pocket.”

Click HERE for more details.

Fujifilm introduces FinePix S200EXR super-zoom

Fujifilm today unveiled the FinePix S200EXR digital camera, its most advanced SLR-styled camera to date. Combining the pin-sharp 14.3x Fujinon optical zoom lens (30.5mm-436mm equivalent) so popular in its predecessor, the award-winning FinePix S100FS, with Fujifilm’s latest 12-MegaPixel Super CCD EXR sensor, the FinePix S200EXR is aimed at top-end camera enthusiasts looking for excellent picture quality without the hassle, bulk and expense of a D-SLR system.

Compact, lightweight ‘bridge’ cameras offering long zoom and high image quality have proved a big hit with those looking for an alternative to bulky interchangeable lens systems. Users of the FinePix S200EXR will find their results equal or superior to D-SLRs, principally due to the revolutionary design of Fujifilm’s EXR CCD sensor technology. The key improvements of the FinePix S200EXR over the FinePix S100FS are:

• 1/1.6″ 12 megapixel Super CCD EXR sensor
  
• EXR Priority modes and EXR Auto
  
• Pro Focus Mode and Pro Lowlight Mode
  
• 5 Film Simulation Modes (Black & White mode and Sepia mode added)
  
• A new 2.7″ high contrast 230k-pixel LCD
  
• New ‘Super Intelligent Flash’
  
• Improved battery life - almost a 50% increase on the FinePix S100FS
  
• Combined CCD-RAW (EXR)/JPEG shooting
  

“This camera benefits from the culmination of Fujifilm’s Super CCD EXR technology and EXR Processor development,” said David Troy, marketing manager, Consumer Digital Cameras, Electronic Imaging Division, FUJIFILM U.S.A., Inc. “This powerful combination allows the FinePix S200EXR, with its wide dynamic range, to capture the subtleties in color, tone and detail to deliver perfect shot conditions every time.”

Click HERE for more details.

Fujifilm releases FinePix Z35 digital compact

Fujifilm latest addition to add to the top-selling range of Z-series camera is here. With cutting edge design and trend-setting style, the FinePix Z35 will be THE camera of choice for teens and young adults in 2009.

Super-styling

Thinner, sexier and bolder than previous models, the FinePix Z35 is a party camera which loves to be the centre of attention. The latest collection from the FinePix Z-series builds on the show-stopping design of the FinePix Z10fd and FinePix Z20fd. At an incredible 23.9 mm thickness, this camera is just so easy to carry, even when slipped into the tightest of jean pockets.

The flush exterior boasts a funky sliding lens cover and gorgeous two-tone effect. The FinePix Z35 has a new, smaller sculpted design, great for bags, great for parties. It comes in 5 new sizzling colours: White/Pink, Black/Silver, Apple Green, True Blue and Deep Purple.

Technology and style have always been the benchmark for the Z-series range of Fujifilm cameras. The Z-series über cool design matches the demands of today’s tech-savvy teenager, and the FinePix Z35 has it all. While the camera remains affordable, the specification is as strong as ever, with a sensor resolution of 10 megapixel and a crisp Fujinon 3x zoom lens.

The Anti-Blur mode means that pictures at gigs and festivals will be pin-sharp, focused and bursting with true-to-life colours. Combine this with the ability to take great shots in low-light with ISO-sensitivity to 1600, Face Detection and Fujifilm’s amazing Scene Recognition Auto; the FinePix Z35 is THE camera to be seen with.

Perfect Shots At The Touch of a Button

Fujifilm’s Scene Recognition Auto (SR Auto) technology cleverly detects a scene without the need to pre-select the mode on the camera. Having identified the most commonly photographed subjects, Fujifilm has developed technology to automatically identify and recognise different scenes; Portrait, Landscape, Macro, Backlit Portrait, Night and Night Portrait. It’s as easy as that.

Social Butterfly

The FinePix Z35 is the social networker’s “essential tool”. Not only will this camera help you look good, but uploading pictures and movies to the web couldn’t be any easier. For users wanting to share their creative flair with a wider audience, the FinePix Z35 has a blog mode which allows you to resize any image you’ve created ready for web use.

In addition when playing back photos users can find and select their favourite shot using Micro thumbnail View, which displays up to 100 small images on the 2.5”LCD screen.