Wednesday, 21 September 2011

Nikon unveiled mirrorless camera

Nikon Inc. today announced a revolutionary new digital imaging system built from the ground up to empower users with new ways to tell stories through photography, driven by imaginative next-generation technology. The iconic new Nikon 1 system is designed to become one with the user and their lifestyle, providing a unique form of expression with amazing image quality, speed and portability.

From Nikon, a company with more than 75 years in imaging excellence, the Nikon 1 is an advanced camera with interchangeable lenses that opens the door to a fresh way to capture pictures and High Definition (HD) movies. This Nikon 1 system represents a new category of camera that challenges conventional thinking, emphasizing a pocketable form factor with unbelievable speed, combined with the high image quality that only Nikon could create. Thanks to a wealth of innovative technologies, the Nikon 1 camera is a simple to use conduit for creativity, seemingly anticipating a consumer's needs in any situation. Moments are instantly captured using amazingly fast new hybrid Autofocus (AF), and blazing fast speed with continuous AF. Users can also shoot with confidence knowing that the Smart Photo Selector will automatically capture the best possible image without a second thought. Furthermore, just a touch of the shutter button instantly captures a high quality image while simultaneously recording Full HD 1080p movies, and the exciting new Motion Snapshot mode captures fleeting moments like never before with a combination of moving and still images, bringing memories to life. To accompany this exciting new form factor, Nikon created the entirely new 1 NIKKOR lens system that seamlessly integrates powerful precision optics into a camera platform to capture more of the world around the user.

The new Nikon 1 system is a completely original concept, engineered specifically to strike the ultimate balance of performance, intuitive simplicity and portability to chronicle life like never before. This breakthrough platform lays the foundation for future technologies, and the Nikon 1 system has been created for the consumer who wants to capture, share and connect to life. The fully electronic lens system enables the camera to keep pace with an active lifestyle and delivers amazing images and Full HD 1080p movies to connect with friends and family. Whether it's a spontaneous outing or a planned trek abroad, the versatility of interchangeable lenses in a convenient form factor will allow a consumer to take the camera with them wherever life leads. Furthermore, the Nikon 1 camera makes a personal style statement with a variety of matching colored camera bodies and lenses.

At the heart of the camera, Nikon 1 cameras uses a new AF CMOS CX-format sensor, a new addition to Nikon’s existing DX and FX sensors. The CX-format sensor supports ISO from 100-3200 and further extended to 3200, with a H1 setting. Video recording is also supported with resolutions up to 1080i, both models sport 10.1 megapixel CMOS sensor, HDMI / USB connectivity.

The J1 is about the size of most mainstream compact digital cameras and weighs a mere 277g (with battery and memory card but without body cap), and features dust shield glass, electronic shutter and pop-up flash.

The Nikon V1 is a little bigger than the J1 sibling and has a protrusion at the top that houses the electronic viewfinder. It also does not have the pop-up flash, although in its place is a Nikon 1 proprietary hot shoe for other camera accessories such as an external flash unit.

Price and Availability

The Nikon J1 and V1 will be available throughout the United States beginning October 20th. The Nikon J1 camera with 10-30mm lens kit will be available at a suggested retail price of $649.95. The Nikon V1 camera with 10-30mm lens kit will be available for a suggested retail price of $899.95. For more information, please visit

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