Saturday, 17 September 2011

Kodak announces Easyshare M5370

Eastman Kodak Company (NYSE: EK) today announced the launch of the next generation KODAK EASYSHARE TOUCH Digital Camera featuring a new 16MP sensor and HD video which makes creative editing, organizing and sharing easy with a simple touch.

The enhanced EASYSHARE TOUCH Camera makes sharing photos easy with Kodak’s innovative and exclusive Share Button, while the responsive touch screen makes gliding through pictures effortless. Once connected to a PC, selected photos will automatically upload to sites like FACEBOOK and KODAK Gallery or can be emailed. The enhanced Share Button App builds on the success of the KODAK Share Button, enabling millions of people to easily share and transfer their favourite images. Face Tagging allows you to stay even more organized by enabling you to upload your images to FACEBOOK with your friends already tagged.

“The EASYSHARE TOUCH Camera offers the family ‘Chief Memory Officer’ great 16MP pictures or 720 HD video that can be simply shared with a touch,” said Phil Scott, Vice President of Marketing, Digital Capture and Accessories, Kodak. “The EASYSHARE TOUCH Camera has a completely new compact and clean design with an intuitive touch screen and many additional features. These options allow consumers to effortlessly tap the screen to take a picture or add in effects like background blur and spot colour easily from the touch screen.”

The EASYSHARE TOUCH Camera features Kodak’s Smart Capture capability to automatically set the camera based on your scene while Face Recognition recognizes and organizes pictures of your friends. Special shooting modes like KODAK Film effects, photo booth and over 20 scene modes bring creativity to your pictures while the 5X wide angle SCHNEIDER KREUZNACH lens makes it easy to take exceptional pictures from a distance.

Available this fall, at major retailers and, the EASYSHARE TOUCH Camera comes in silver, blue, pink and red for U.K. £129.99 RRP.

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