Friday, 2 March 2012

Canon announces EOS 5D Mark III

Canon today announces the latest addition to its worldfamous EOS range with the launch of the new EOS 5D Mark III. The EOS 5D Mark IIIbuilds on the performance of the legendary EOS 5D Mark II, offering improved speed,greater resolution, enhanced processing power and extended creative options for bothstills and Full HD movies – providing unparalleled artistic freedom for the most demanding photographers.

Incorporating feedback from photographers worldwide, the EOS 5D Mark III offers improved performance in virtually every area. A new 22.3 Megapixel (MP) full-frame sensor offers the ideal balance of resolution for stills and HD movies and up to 6 frames per second (fps) shooting, whilst a 61-point AF system and 63-zone metering provide greater speed, flexibility and accuracy. Powered by the latest DIGIC 5+ processing technology, the EOS 5D Mark III also features enhanced video functions, offeringimproved image quality alongside greater audio control – redefining creative possibilities for photographers and amateur videographers alike.

"The EOS 5D Mark III represents a big step forward for the EOS 5D series" said Kieran Magee, Marketing Director, Professional Imaging, Canon Europe. "The EOS 5D Mark II is an exceptional camera and we've listened carefully to feedback from its passionate community of users to improve performance in every area. This camera has been designed to meet virtually any creative challenge – it's faster, more responsive and features the tools to adapt to everything from studio photography to creative videography, while producing results of the highest quality."

Canon EOS 5D Mark III – Key features:
  • 22.3 Megapixel full-frame sensor
  • 61-point autofocus
  • Up to 6fps continuous shooting
  • Native ISO 100-25,600 sensitivity
  • Full HD video with manual control
  • 14-bit DIGIC 5+ processor
  • Enhanced Weather sealing
  • 8.11cm (3.2-inch) 1,040,000-dot screen
  • HDR mode with presets

Pricing and Availability

The Canon EOS 5D Mark III Digital SLR camera is expected to be available at the end of March 2012 and will be sold in a body-only configuration at an estimated retail price of $3,499.00. The EOS 5D Mark III will also be available with the EF24-105mm f/4L IS USM zoom lens in a kit for an estimated retail price of $4,299.00.

Hands on with the Canon EOS 5D Mark III

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