The Quest of The Photographer Wannabe: July 2012

Monday, 23 July 2012

Canon EOS M Officially Unveiled

Canon today expands its award-winning EOS range with the launch of the new EOS M. The company’s first ever compact system camera (CSC), the EOS M is designed for those who use photography to share their everyday passions – from food, to fashion and culture, music and art. Offering DSLR-quality imaging, creative features and Full HD movie creation in a compact and easy-to-use model, the EOS M is the perfect, take-anywhere partner for a new breed of enthusiasts who chronicle their lives through images, without necessarily considering themselves to be ‘photographers’.

The EOS M is available in sleek black, glossy white, stylish silver or bold red colours, and condenses Canon’s renowned EOS imaging heritage into a stylish, compact design. The model launches alongside two new lenses, the EF-M 22mm f/2 STM pancake and the EF-M 18-55mm f/3.5-5.6 IS STM standard zoom, as well as a new compact EX Speedlite – the Speedlite 90EX – providing everything you need to capture stunning images every day. For those who want to push their images even further, the EOS M can also utilise Canon’s extensive range of EF lenses with the new Mount Adapter EF-EOS M, for even more creative freedom.

Extending the EOS System with dedicated accessories

In addition to compatibility with Canon’s existing EF lenses (Via Mount Adaptor EF-EOS M), accessories and Speedlites, the EOS M launches with its own bespoke range of compact accessories. Two new EF-M lenses offer portability and high performance when using the new model – the EF-M 18-55mm f/3.5-5.6 IS STM standard zoom and the EF-M 22mm f/2 STM pancake lens. Both feature new Stepper Motor technology for exceptionally smooth AF performance, as well as precision Canon optics, while their compact designs offer the perfect form-factor to complement the camera’s pocket-sized body.

Additionally, the EOS M will ship with the new Speedlite 90EX flash unit as standard. Lightweight and highly-compact, it offers a maximum guide number of nine and supports wide-angle lenses, making it an ideal general-purpose flash for everyday use. A wireless master function also allows the control of multiple flash guns wirelessly, allowing more advanced users to experiment with a range of creative lighting effects.

EOS M – key features

DiG!C 5 Image Processor
18.0 mega pixel Canon-developed CMOS sensor
ISO 100-12800 (expandable to 25600)
FULL High Definition movies using Live View
Movie Servo AF
1080p video (30p/24p)
720p video (60p/50p)
3.0" TFT Liquid Crystal LCD Touch Screen
Seven Creative Art Filters
Continuous smooth shooting speed of 4.3 fps
Compatible with EFM, EF & EF-S lenses
31 point AF for ultra sharp images
The quality of a digital SLR in a compact body
Scene Intelligent Auto
Be versatile with interchangeable lenses
Create out-of-focus backgrounds for high impact
Easy-to-use touch-screen
Atmospheric photos in low light
Full-HD video with Video Snapshot Mode

Availability

The EOS M Digital Camera bundled with the new EF-M 22mm f/2 STM kit lens will be available in October for an estimated retail price of USD799.99. A white version of the EOS M Digital Camera bundled with the new EF-M 22mm f/2 STM kit lens will be exclusively available through the Canon Online store, shop.usa.canon.com.

The new EF-M 18-55mm f/3.5-5.6 IS STM lens, Mount Adapter EF-EOS M and Speedlite 90EX will all be available in October at an estimated retail price of USD299.99, USD199.99 and USD149.99 respectively.