Thursday, 6 January 2011

Sony unleashes five Cyber-shots


Sony today unveiled five new Cyber-shot® digital still cameras that make it easy to get DSLR-like quality still images, stunning 3D photos and high-quality full HD videos.

Sony has designed five new innovative 16.2-megapixel Cyber-shot cameras (models DSC-TX100V, DSC-TX10, DSC-HX7V, DSC-WX10 and DSC-WX9) that are the They also have innovative Dual Rec (record) technology, for taking still photos during video capture. The DSC-TX100V camera is the world’s first compact digital still camera to include full HD (1920 x 1080/60p) video capability. This format provides the least distortion for playback on a high definition television.

The TX100V is also the first Cyber-shot camera with a 3.5-inch OLED with touch screen that provides deeper blacks and more vibrant color contrast on the screen, all while being thinner and having a faster response time than most LCDs. It’s also useful when shooting movies. Additionally, the DSC-WX10 camera is one of the only digital still cameras to include a high-speed linear auto focus feature that provides quick and precise focusing similar to the speed of a DSLR camera.

“Sony is one of the first camera manufacturers in the industry to provide a 16.2MP CMOS sensor, which is a great benefit for consumers,” said Kelly Davis, director of the digital imaging group at Sony Electronics. “They are getting the best image quality as well as all of the benefits of the “Exmor R” CMOS sensor technology in very compact, stylish cameras.”

With Sony’s 16.2-megapixel “Exmor R” back-illuminated CMOS sensor technology, these models provide excellent low-light performance, up to 10fps burst shooting and the Intelligent Sweep Panorama™ feature.

“The DSC-WX10 and DSC-WX9 Cyber-shot cameras are technology packed CMOS models providing the consumer with great “Exmor R” features such as low light, 3D Still Image/3D Sweep Panorama mode and AVCHD™ video all in a compact size with a wide, bright lens,” Davis added. “The DSC-HX7V camera builds upon the success of last year’s DSC-HX5Vand continues to improve, while addressing the growth in the compact high-zoom camera segment. With the best of Sony’s technologies, the DSC-TX100V is an ultra slim, sleek camera that can go anywhere and do everything. Its sibling, the DSC-TX10 camera, is a technology-packed, ultra slim, fashionable T-series camera that is also durable.”

Features & Additional images

The DSC-TX100V will be available in silver, black and red for about USD380 in March. Features include:
  • 3.5-inch OLED with touch screen for easy focus selection and photo viewing
  • 1080@60p: preserve moments in stunning HD clarity. (No function of Dual Rec when using the 60p record mode)
  • 16.2-megapixel “Exmor R” CMOS sensor for stunning low-light performance
  • 3D Still Image and 3D Sweep Panorama modes change the way you view your world
  • GPS and Compass records the shot location and direction.

The DSC-TX10 camera will be available in silver, black, green, blue and pink this March for about USD330. Features include:
  • Waterproof, dustproof, shockproof and freeze-proof
  • 3-inch wide LCD with touch screen for easy focus selection and photo viewing
  • 1080i Movie records high-quality Full HD movies
  • 16.2-megapixel “Exmor R” CMOS sensor for stunning low-light performance; 3D still image and 3D Sweep Panorama modes change the way you view your world

The DSC-HX7V will be available in black, white, red and blue this March for about USD300. Features include:
  • Full HD 1080@60i with Dual Rec of stills and movies
  • Sony® G lens with 10x optical zoom in a compact camera body
  • Fast capture with up to 10fps at full 16.2-megapixel resolution; “Exmor R” CMOS sensor for exceptional low-light performance
  • 3D Still Image and 3D Sweep Panorama modes change the way you view your world
  • GPS and Compass record shot location and direction

The DSC-WX10 camera will be available in black this March for about USD280. Features include:
  • Fast capture with up to 10fps at full 16.2-megapixel resolution; “Exmor R” CMOS sensor for low-light performance, 7x bright F2.4 lens; 24mm wide angle lens and Optical SteadyShot™ image stabilization
  • Full HD 1080@60i with Dual Rec of stills and movies
  • Backlight Correction HDR enables crisp details in difficult lighting
  • Manual operation puts the control back in your hands
  • 3D Still Image and 3D Sweep Panorama modes change the way you view your world

The DSC-WX9 will be available in black, silver and red for about USD220 in March. Features include:
  • “Exmor R” CMOS sensor for stunning low-light performance, 5x 24m wide angle bright lens
  • Fast capture with up to 10fps at full 16.2-megapixel
  • Full HD 1080@60i with Dual Rec of stills and movies
  • 3D Still Image and 3D Sweep Panorama modes change the way you view your world
  • Backlight Correction HDR enables crisp details in difficult lighting; Background Defocus highlights your subject like a DSLR

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