Fashionista Jason Wu Brings Expertise To Digital Cameras

Jason Wu, the designer who has worked with Michelle Obama, Natalie Portman, and Drew Barrymore, is bringing his fashion expertise to the world of digital cameras.

The "Create by Jason Wu" collection, which was unveiled at the PMA 2010 convention, is comprised of multiple camera with custom metal and leather covers, selected by Wu. From the technical spec standpoint, the Create devices have camcorder capabilities, seamless menu systems, 12 megapixels, built-in memory, and a retractable USB plug.

"Our in-depth research told us that consumers ultimately want simplicity when buying a digital point-and-shoot camera," said General Imaging VP Paul Meyhoefer. "Jason [Wu] brought a sense of fashion to these cameras and gave them aesthetic appeal, which in conjunction with our technical expertise for ease-of-use makes this collection a major departure from anything else in the market."

4GB and 8GB units will be available for around $180 and $230, respectively. Both versions come with a 2.7" LCD screen and are available in white, black, gold, red, yellow, blue, or green. Accessory collections chosen by Wu will come packed-in as well.

General Imaging is the company that creates digital cameras under the "General Electric" brand. The Create collection will be available on March 16 exclusively through HSN, and then will branch out to other retailers.

GE Unveils Waterproof G5WP Camera

General Imaging, the worldwide licensee of GE digital cameras, today unveiled its complete 2010 line-up, including the G5WP, an underwater-safe digital camera with video recording capabilities.

The G5WP will launch under GE's "Active Series" of cameras. It boasts a 12.2 megapixel lens and 4X internal zoom. With its metal construction and rugged design, it is waterproof up to 5 meters.

The G5WP will be available in "late Q2" in graphite gray, raspberry red, and ocean blue. It will hit stores with a suggested retail price of around $180.

GE Intros 'Power Pro' Cameras, Announces X5, E1486TW, and E1480W

General Imaging announced two new cameras to complement its "Power Series," the E1486TW, and E1480W, as well as the first one to its Power Pro Series, the X5.

As the defining camera of GE's new Power Pro Series, the X5 features optical image stabilization, a 15X zoom, and ISO 3200. The camera comes with a 28mm lens and will be available in the retail market in the second quarter of this year. The suggested retail price is around $150.

GE is also showcasing the E1486TW and E1480W cameras at this year's PMA show, which it first introduced at CES.

Both cameras, which will be added to the company's existing "Power Series" line, have HD video recording functionality, 14 megapixel resolution, and a 3-inch LCD screen. The slim devices are only 0.83 inches thick. The E1486TW (pictured) will be available within the next month for around $180, while the E1480W will come out next quarter at an SRP of around $150.

General Imaging announces 2009 GE camera range

General Imaging today announced its new range GE digital cameras for 2009. Nine new models were unveiled at the Photo Marketing Association trade show in Las Vegas.

The range, which will arrive in the UK from April, offers exciting new features; auto scene detection, pan-capture panorama, and optical image stabilisation.

Now entering their third model year, GE digital cameras offer higher resolution and more powerful zooms than ever before. Each camera in the 2009 collection features at least 9 megapixels of resolution – with seven models boasting 12 or more – helping capture your life and tell your story with greater clarity.

Ready for your close-up? GE cameras certainly are, as seven of the new models feature zooms of 5x or higher, including an impressive 12x zoom in the X3.

Waterproof – and hard to miss 

GE cameras have always been a great fit for an active lifestyle, and the G3WP is no exception. It is waterproof to a depth of three metres and with a stylish design, it’s predicted to be a hot model this year.

Speaking at PMA, Katsuhiko (Vic) Watanabe, President of General Imaging Europe Ltd, said: “We are launching a fantastic new line up of cameras, ranging from budget AA powered models right through to a stunning bridge camera with 12x zoom and great features to match. All the latest cameras feature ‘Auto Scene Detection’ and ‘Pan-Capture Panorama’- two more great reasons to choose a GE camera.”

Features in detail 

Auto Scene Detection: this feature automatically determines the appropriate scene type and optimises exposure for sharp, vibrant pictures. It means you spend less time setting up your shot with more time to compose and frame it.

Pan-Capture Panorama: one of our most popular features just got even better. Our earlier panorama stitching feature allowed the user to seamlessly stitch together three photos into one extra-wide angle image. Pan-Capture Panorama is even easier, letting the user pan the camera across the scene while the engine automatically captures, determines overlap, and stitches the frames into a single panoramic picture.

Optical Image Stabilisation: while all GE cameras employ image stabilisation to overcome camera shake, General Imaging is including superior optical image stabilization technology in the E1276W and the X3.

Touch Panel LCD: the new E1250TW allows the user to control features by touching icons displayed on a three-inch LCD screen.

HDTV Output: The E1250TW also allows users to view high-definition photos connecting directly to their HDTV.

Most of the popular features from earlier models are back for 2009, including blink, smile and face detection, auto-adjust brightness LCD, and in-camera red-eye removal. Three of the new models also feature 28mm equivalent wide-angle lenses.