Panasonic has added a powerful new model, the DMC-GF1, to its LUMIX G Micro System lineup of next-generation digital interchangeable lens system cameras. Distinguished by an artistic flat body that is both elegant and compact, the new DMC-GF1 debuts as the world's smallest and lightest system camera with a built-in flash*. The new GF1 takes its place as the third model in the revolutionary G series of digital interchangeable lens system cameras based on the Micro Four Thirds system standard. Panasonic took the market by storm with the series' first model – the DMC-G1, with its convenient size and brilliant image quality. The company broke more new ground when it launched the DMC-GH1, which added creative AVCHD full-HD movie recording.
The newest family member DMC-GF1 is sophisticated in form, offers an extensive function set, provides uncompromising performance, and delivers the ultimate in operating and shooting ease. The GF1 thoroughly optimizes the advantages of a system camera to assure outstanding image quality. It can record both vivid still shots and smooth, beautiful motion pictures. The GF1 features the advanced AVCHD Lite movie mode, which is ideal for recording extended HD movies and networking with other AV devices, and it can also record in the Motion JPEG format, which offers wide compatibility with PCs.
As the "artistic flat" body description suggests, the slim GF1 puts a palette of creative possibilities in the user's hands. When shooting either still photos or movies, for example, users can select from several preset filters in My Colour mode or apply a range of unique textures available in Film mode.
In addition to a host of beginner-friendly shooting assisting functions, such as LUMIX's popular iA (Intelligent Auto) mode, the DMC-GF1 also comes with unique functions including exposure meter, aperture preview and shutter speed preview through the live view. A number of accessories, starting with the Live View Finder which provides full-time live view, makes photography more fun while expanding the user's artistic capabilities.
With its unlimited possibilities and choice of three attractive body colours, the easy-to-carry GF1 will please users of every level. Experienced photographers will find the GF1 an ideal everyday camera in the bag anytime and those new to system cameras will find that it gives them the potential to explore realms of photography far beyond the limits of compact cameras.
The Panasonic LUMIX DMC-GF1 will be available in early October 2009 with the option of two kits - both with a suggested retail price (SRP) of $899.95. One kit option includes the newly-announced LUMIX G 20mm/F1.7 ASPH, a compact and lightweight “pancake” lens, while the other kit features the LUMIX G VARIO 14-45mm/F3.5-5.6 ASPH/MEGA O.I.S. The optional Live View Finder DMW-LVF1 has an SRP of $199.95; while the DMW-MA2M and DMW-MA3R both have an SRP of $249.95. All new accessories will also be available in early October.
For more information about Panasonic and its LUMIX G System cameras and accessories, please visit www.panasonic.com/lumix.
* For a system camera with a built-in flash as of September 2, 2009
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