Canon announces 24-70mm f/4L IS USM and 35mm f/2 IS USM EF lenses

Canon today adds to its world-famous EF lens series with the launch of two models designed for enthusiasts and professionals – the EF 24-70mm f/4L IS USM and EF 35mm f/2 IS USM. Offering first-class optical technologies alongside highly compact designs, the new lenses are perfect for a range of creative purposes, including reportage, landscape, portrait, and travel photography.

Ideal for use alongside DSLRs like the new EOS 6D, both new lenses utilise the latest Canon technologies to consistently deliver superb results. Both include aspherical lenses and Super Spectra Coatings optimised for each individual element, Canon’s industry-leading Image Stabilizer (IS) technology and Ultrasonic Motors for superfast Auto Focus (AF) – providing outstanding optical performance. The EF 24-70mm f/4L IS USM is also the latest lens to feature Hybrid IS, delivering shakefree shots at any distance, including at macro focal lengths.

EF 24-70mm f/4L IS USM – high performance, high flexibility, Hybrid IS

The EF 24-70mm f/4L IS USM is the latest addition to Canon’s elite L-series, and expands the range of standard zoom EF lenses available for both professional and amateur photographers. Ideal for reportage and wedding photography, it combines an essential everyday focal range with a premium quality L-series construction, delivering consistently sharp, professional-quality stills in a range of different situations. A new macro function also optimises the placement of lens groups during macro photography, allowing shooting at a maximum magnification of 0.7x – reducing the need for photographers to carry a dedicated macro lens.

Its first-class optical system includes two aspherical elements alongside two Ultra-low Dispersion (UD) lenses, each with optimised Super Spectra Coatings to minimise chromatic aberration, colour blurring and flare. A constant f/4 aperture throughout the zoom range provides photographers with exceptional creative control, allowing blurring of the background of a scene at all focal lengths. A nine-blade circular iris also assists photographers in making their subjects stand out, delivering beautiful out of focus highlights (bokeh) in the background blur to add atmosphere to a shot.

The EF 24-70mm f/4L IS USM also features a newly designed IS system, delivering blur-free images throughout the zoom range. Canon’s advanced optical IS offers a 4-stop light advantage, while Hybrid IS effectively compensates for angular and shift shake during macro shooting for stable close ups.

Superfast AF performance is provided by a small, ring-type Ultrasonic Motor (USM). Working in combination with a high-performance CPU and advanced AF algorithms, USM technology enables accurate, silent and ultra-responsive autofocusing. Full-time manual focusing also ensures adjustments can be made even when AF is engaged.

The EF 24-70mm f/4L IS USM features a high grade, usability-focused design – both inside and out. The exterior features a high quality leather-texture coating, a revised shape ensures ease-of-use, and the focusing and zoom rings have been designed for optimal operation. Additionally, a dust and drip-proof construction is resistant to dust and moisture, a lock function protects lenses from knocks when travelling, while fluorine coating minimises the amount of dust, dirt and fingerprints that adhere to the front and rear lenses – helping to maintain superior image quality and reduce the need for cleaning.

EF 24-70mm f/4L IS USM key features:

• High image quality 24-70mm lens with f/4 aperture
• Light weight design
• Built in IS
• Macro function
• Dust / moisture resistant

EF 35mm f/2 IS USM – take a wider look at the world

The new EF 35mm f/2 IS USM is designed to offer outstanding flexibility – allowing photographers to capture an even broader range of scenes and subjects in wide-angle. The lens is Canon’s first-ever 35mm prime to feature optical Image Stabilizer technology, which combines with high quality optics to offer outstanding performance from a lightweight, compact body. The 35mm focal length also provides the ability to capture everything from close-up portraits to wide-angle landscapes, making it an ideal companion for travel or general reportage photography.

Its advanced specification offers photographers great flexibility to shoot a wider-range of scenes and subjects. A bright, fixed f/2 aperture also allows photographers to employ a shallow depth of field, and optical IS offers users a 4-stop light advantage, allowing the capture of blur-free images in low light conditions when shooting handheld. Intelligent detection of panning motion is also supported, with Panning IS mode automatically engaged to enable photographers to capture movement with greater accuracy.

Designed to deliver exceptional image quality, the EF 35mm f/2 IS USM features an aspherical glass-moulded (GMo) element positioned at the rear of the optical path to correct aberration for the entire optical system. Additionally, each individual element features optimised Super Spectra coatings to reduce ghosting and flare – ensuring excellent colour balance with minimal need for post processing. A combination of a ring-type USM and high performance CPU also provides rapid AF performance, with full-time manual focus also available for users who want to retain maximum control.

EF 35mm f/2 IS USM key features:

• Fixed prime 35mm wide angle lens
• 4 stop Image Stabilizer
• Fast f/2 minimum aperture
• Compact size and design
• Circular aperture

Nikon AF-S 70-200mm f/4G ED VR Lens Unveiled

Today, Nikon Inc. announced the newest addition to its legendary NIKKOR line of lenses, the AF-S NIKKOR 70-200mm f/4G ED VR telephoto zoom lens that provides a popular and versatile focal length and a constant f/4 aperture for full frame FX-format photographers. The 70-200mm f/4 is the first NIKKOR lens to feature the third generation of Nikon's Vibration Reduction (VR) technology to meet the still image and video demands of advanced photographers and videographers.

"With the new AF-S NIKKOR 70-200mm f/4, Nikon offers enthusiasts an essential telephoto zoom lens capable of amazing clarity and control, at a price point that's easily attainable," said Bo Kajiwara, Vice President of Marketing, Planning and Customer Experience, Nikon Inc., "With the introduction of Nikon's third generation of VR technology, the AF-S NIKKOR 70-200mm f/4 lens offers superior performance and stunning image quality whether shooting beautiful stills or HD video in challenging lighting conditions."

Legendary Image Quality and Performance

In an expansion of Nikon's f/4 series of NIKKOR lenses, the AF-S NIKKOR 70-200mm f/4 is an uncompromising telephoto zoom lens ready for real-world creative applications by professionals and enthusiasts including sports, portraiture and wildlife shooting. Smaller and lighter than Nikon's AF-S NIKKOR 70-200 f/2.8 lens, this 70-200mm f/4 lens offers a valuable alternative that maintains the superior image quality and lightning quick performance photographers have come to expect from Nikon.

Additionally, Nikon's newest lens is the first to feature VR image stabilization technology that is able to vastly reduce camera shake and blur by offering the equivalent shutter speed of approximately five stops slower than otherwise possible. Now users are able to shoot confidently in lower light or while handheld to deliver razor sharp images and smooth HD video.

When used alongside the Nikon D4, D800 series and D600 D-SLR cameras, 70-200mm f/4 lens users can take advantage of Nikon professional grade teleconverters to increase the focal length without sacrificing AF and VR abilities. By utilizing the camera's cross-type focus points at f/8 and below, users can effectively double the focal length of this f/4 lens to 400mm and still retain the AF ability to capture clear subjects at an even greater distance.

Constructed from 20 optical elements in 14 groups, the AF-S NIKKOR 70-200mm f/4 maintains several core Nikon technologies including the exclusive Nano Crystal Coat to significantly reduce instances of ghosting and flaring. In addition, Nikon's Silent Wave Motor (SWM) provides quiet and responsive autofocus (AF) operation. The lens also features two versatile focus modes, M/A (autofocus with manual override) and M (manual focus) to adapt to a users shooting preferences. The AF-S NIKKOR 70-200mm f/4 achieves the top class feel, superior operability and solid handling that only NIKKOR glass can offer.

Price and Availability

The AF-S NIKKOR 70-200mm f/4G ED VR will be available in late November 2012 for a suggested retail price (SRP) of $1,399.95. Nikon also offers an optional Tripod Collar, available in the near future for a suggested retail price (SRP) of $223.95. For more information on this and other NIKKOR lenses, as well as other Nikon products, please visit www.nikonusa.com.

Nikon 1 J2, New 11-27.5mm Lens and Underwater Housing Officially Unveiled

Today, Nikon Inc. announced the expansion of the popular Nikon 1 Advanced Camera with Interchangeable Lens System with the addition of the Nikon 1 J2 camera and the 1 NIKKOR 11-27.5mm f/3.5-5.6 lens to provide users with amazing image quality and stunning 1080p HD video in a portable, powerful package. The Nikon 1 System, including the new Nikon 1 J2 and the 1 NIKKOR 11-27.5mm lens, is engineered from the ground up to give users the freedom to capture and connect with others to share life experiences.

The Nikon 1 J2 improves upon the Nikon 1 J1 with new features such as a Creative Mode that provides a variety of photo effects to users, a metallic body, a higher resolution LCD screen and the addition of stylish new color offerings. Made for those seeking portability without compromising stunning image quality and quick performance, the J2 is the camera designed to empower users to capture their world like never before with stunning and sharp image and HD video quality. In addition to the camera, the 11-27.5mm lens is a super-compact zoom lens that offers a helpful 2.5x zoom range in an easily pocketable size.

"Building on the success and popularity of the Nikon 1 cameras and lenses, the new J2 and 11-27.5mm lens are welcomed additions to the ever growing Nikon 1 System," said Bo Kajiwara, Vice President of Marketing, Planning and Customer Experience, Nikon Inc. "Expanding the Nikon 1 System demonstrates Nikon's continued dedication to creating compact and portable advanced cameras with interchangeable lenses that are easy-to-use and allow users to explore and redefine their creativity."

Expanding the 1 NIKKOR Lens Lineup: The New 11-27.5mm f/3.5-5.6 Lens

Alongside the new Nikon 1 J2, the versatile 1 NIKKOR 11-27.5mm lens will inspire shooters to take their creative expression on-the-go with an extremely versatile yet compact and lightweight lens. With a 2.5x zoom (30-74mm equivalent), this is an ideal lens for general shooting including landscapes, portraiture or even as the go-to lens on the next family vacation. The 11-27.5mm lens will be offered in Black and White, and will be compatible with the Nikon J2 as well as the Nikon 1 V1 and Nikon 1 J1.

New Underwater Case for the Nikon 1 J2 and J1

Nikon has also announced the addition of a new accessory to the Nikon 1 System, one that will allow users to use their Nikon 1 cameras during water-based adventures and vacations for even more creative freedom and expression. The new WP-N1 is an underwater case that can house either the Nikon 1 J1 or new J2 in addition to the versatile 1 NIKKOR 10-30mm lens. The WP-N1 is ideal for users that enjoy the versatility of their Nikon 1 cameras but seek a way to protect their camera during their active lifestyle. The WP-N1 will allow users to bring their Nikon 1 camera on a beach vacation or water sport adventure like kayaking, jet skiing, snorkeling and surfing without having to worry about damage from the water. The case is waterproof up to 40 meters (approx. 131 feet), allowing consumers to enjoy the sun and surf while bringing back stunning photos and HD videos to share with their family and friends.

 

Nikon 1 J2 Highlights:

• High-resolution 3-inch, 921,000 dot LCD monitor
• New Creative Mode with a variety of shooting modes and fast access to full manual exposure controls (P,S,A,M)
• New metallic body and mode dial and available in White, Black, Silver, Pink and two new colors- deep Red and Orange
• Nikon 1 J2 with 10-30mm kit lens will be available in September 2012 for a suggested retail price (SRP) of USD549.95

1 NIKKOR 11-27.5mm f/3.5-5.6 Lens Highlights

• Smaller and lighter than current 10-30mm kit lens
• Standard 2.5x zoom lens (30-74mm equivalent)
• Available in Black and White and compatible with Nikon 1 J1, J2 and V1 cameras
• Available in late September 2012 for a suggested retail price (SRP) of USD189.95

WP-N1 underwater case

• Compatible with Nikon 1 J1 and J2 cameras with attached 1 NIKKOR 10-30mm lens
• Waterproof up to 40 meters (131 feet)
• Available in Black and White
• Available in September 2012 for a suggested retail price (SRP) of USD749.95

Nikon Announced AF-S DX 18-300mm f/3.5-5.6G ED VR and AF-S 24-85mm f/3.5-4.5G ED VR

Today, Nikon Inc. announced the addition of two new lenses to the legendary NIKKOR lineup, the AF-S DX NIKKOR 18-300mm f/3.5-5.6G ED VR and the AF-S NIKKOR 24-85mm f/3.5-4.5G ED VR lenses. The new 18-300mm VR lens is a versatile and compact 16.7X all-in-one super zoom DX-format lens, while the new 24-85mm VR lens is an ideal standard zoom for any FX-format photographer. These optics were designed to meet the needs of all types of photographers, from those looking to capture everything from family outings to elusive wildlife and stunning landscapes. The new 18-300mm and 24-85mm lenses deliver the performance and superior image quality that photographers of all levels have come to expect from NIKKOR lenses whether capturing still images or HD videos.

To capture stunningly sharp images with excellent clarity and color reproduction or HD video that exhibits sharp critical focus with a dramatic depth of field, the new 18-300mm VR and 24-85mm VR lenses will empower photographers with a variety of exclusive core NIKKOR technologies. Both lenses are equipped with Nikon’s Vibration Reduction (VR) II image stabilization system which provides the equivalent of a shutter speed approximately four stops faster. The built-in Vibration Reduction will help photographers create blur-free images and video while shooting handheld and in challenging lighting conditions. Two focus modes, manual-priority autofocus (M/A) and manual focus (M), are easily selected in both lenses as well. When either lens is in manual-priority autofocus (M/A) mode, users will be able to instantly switch from autofocus to manual focus operation by simply rotating the focus ring, even during AF servo operation. Additionally, both lenses feature an internal focusing system, providing fast focus without changing the length of the lens while retaining working distance through the focus range, and Nikon’s Silent Wave Motor (SWM) technology designed to deliver fast, accurate and quiet AF performance. The lenses also boast Nikon’s Super Integrated Coating (SIC) which provides superb color reproduction, color consistency and reduced flaring.

“Whether a pro on assignment, a photo enthusiast or an indie cinematographer, all Nikon users appreciate and rely on the vast selection and reliability of NIKKOR lenses for all of their imaging needs,” said Bo Kajiwara, director of marketing, Nikon Inc. “The new AF-S DX NIKKOR 18-300mm VR and AF-S NIKKOR 24-85mm VR lenses are fully optimized to capture stunning images and videos while meeting the growing needs of photographers of all levels around the world.”

 

The NIKKOR 18-300mm VR Lens: Nikon’s Longest Focal Range

Building on the popularity and versatility of Nikon’s telephoto zoom lens lineup which includes both the NIKKOR 18-200mm f/3.5-5.6 and 28-300mm f/3.5-5.6 VR lenses, the new 18-300mm f/3.5-5.6G ED VR lens is Nikon’s longest focal range ever, with an astounding 16.7X ultrahigh-ratio zoom range. The DX-format 18-300mm VR lens is surprisingly compact, lightweight and covers a focal range from wide-angle 18mm to super-telephoto 300mm, equivalent to a focal length of 27mm to 450mm in FX/35mm format. At the 300mm focal length setting, the lens’ large f/5.6 aperture enables photographers to shoot at faster shutter speeds with shallow depth-of-field. This new super telephoto zoom lens is ideal for taking stills when travelling and for all around general photography including landscapes, portraits and distant subjects. The 18-300mm lens is also excellent for recording HD video as it can be used for wide establishing shots, medium close-up shots and extreme telephoto sequences when the users want to separate the subject from the background.

The construction of the AF-S DX NIKKOR 18-300mm f/3.5-5.6G ED VR lens consists of 19 optical elements in 14 groups with three Extra-low Dispersion (ED) glass elements that effectively minimize chromatic aberration, even at the widest aperture settings, and three aspherical lens elements that virtually eliminate aberrations at wide aperture settings. The new lens also incorporates a nine rounded blade diaphragm to help achieve a natural looking dramatic separation between subject and background.

The AF-S DX NIKKOR 18-300mm f/3.5-5.6G ED VR also has a dedicated zoom lock switch which secures the lens barrel at its minimum length and will prevent the lens from sliding during transportation. Additionally, the 18-300mm VR lens is ideal for capturing close-ups with great detail, as it offers a 1.48 ft. minimum focusing distance at 300mm, as well as a maximum reproduction ratio of 1:3.2X.

The NIKKOR 24-85mm VR Lens: The Standard Zoom for FX Shooters

Ideal for photographers seeking an FX-format compatible standard zoom lens, the new AF-S NIKKOR 24-85mm f/3.5-4.5G ED VR lens delivers sharp, crisp and high-quality images and can be assigned as an everyday walkabout lens. Covering the frequently used focal-length range of 24mm to 85mm, this lens is a great companion for any FX-format shooter and is ideal for shooting stills of landscapes, architecture, head and shoulder portraits, candid shots or group shots. For HD video shooters, the 24-85mm VR lens is a natural choice when filming landscapes, large groups of people or when wide field establishing shots or medium close-ups are needed. The 24-85mm lens is a great everyday lens that is compact, lightweight and easy to carry on any photo assignment or family adventure.

In addition to the lens’ built-in Vibration Reduction (VR) technology, the AF-S NIKKOR 24-85mm f/3.5-4.5G ED VR lens features Auto Tripod detection which recognizes when the camera is mounted on a tripod, even during HD video recording, to help deliver specialized VR correction. The lens construction of the 24-85mm VR lens consists of 16 optical elements in 11 groups with one Extra-low Dispersion (ED) glass element, three aspherical lens elements and a seven rounded blade diaphragm.

Price and Availability

The AF-S DX NIKKOR 18-300mm f/3.5-5.6G ED VR lens will be available at the end of June 2012 for the suggested retail price (SRP) of USD999.95. The AF-S NIKKOR 24-85mm f/3.5-4.5G ED VR lens will also be available at the end of June 2012 and will have a suggested retail price (SRP) of USD599.95. For more information on these new NIKKOR lenses and other Nikon products, please visit www.nikonusa.com.

Canon Developed EF-S 18-135mm F3.5-5.6 IS STM and EF 40mm F2.8 STM

Canon today unveils two new compact, lightweight lenses - the EF-S 18-135mm f/3.5-5.6 IS STM and EF 40mm f/2.8 STM. Showcasing a number of new features, including continuous autofocus in Movie mode, both models offer superior image quality and enhanced flexibility to enable photographers of all skill levels to capture both stills and movies of practically any subject.

EF 40mm f/2.8 STM – super-slim, high image quality

The EF 40mm f/2.8 STM is Canon's first EF pancake lens with a fixed focal length of 40mm and wide f/2.8 aperture, making it ideal for photographers who want a versatile, compact and lightweight lens for portrait, reportage, travel or landscape situations. Precision control over the circular, seven-blade aperture is enabled by the EMD, producing a beautiful bokeh effect and an aspheric lens with Super spectra coatings ensures optimal image quality from the centre of the lens to the periphery for stunning shots of practically any subject.

EF 40mm f/2.8 STM – key features

• Portable pancake design
• Smooth, quiet STM focusing when shooting movies on compatible cameras
• Fast f/2.8 maximum aperture for low-light shooting
• Close focus to 0.3m
• Fast, quiet AF for pin-sharp results
• Great image quality right across the frame
• The EF 40mm f/2.8 STM lens retails for USD199.99

EF-S 18-135mm f/3.5-5.6 IS STM – versatile, high-performance zoom

Offering a focal range of 18–135mm, the EF-S 18-135mm f/3.5-5.6 IS STM has been created to offer photographers a compact, versatile zoom lens which can be used to capture a variety of subjects, from portraits to landscapes and action shots. Ensuring high-quality stills at slow shutter speeds, the EF-S 18-135mm f/3.5-5.6 IS STM features an intelligent optical Image Stabilizer which offers a 4-stop advantage over non-IS models. The lens will also sense whether the photographer is shooting normally or panning, engaging the most appropriate IS mode to capture the best possible image. When shooting movies, Dynamic IS automatically engages, countering any shake caused by the videographer's movement to produce smooth, stable footage.

For subtle background blur when exploring shallow depths of field in stills and movies, the EF-S 18-135mm f/3.5-5.6 IS STM features a circular aperture with an Electro Magnetic Diaphragm (EMD) which permits highly-accurate control over aperture settings. High image quality is also assured throughout the zoom range thanks to four groups of lens elements including one Ultra-low Dispersion (UD) and one Precision Molded Optics (PMo) element to counter chromatic aberration. Canon's optimised Super spectra coatings on each lens element also reduce ghosting and flare, ensuring images require minimal post-processing.

EF-S 18-135mm f/3.5-5.6 IS STM – key features

• Versatile 18-135mm zoom range – perfect for travel
• Smooth, quiet STM focusing when shooting movies on compatible cameras
• Dynamic Image Stabilizer for smooth movie footage
• Fast autofocus with full-time manual override
• Minimum focusing distance of 0.39m
• the EF-S 18-135mm f/3.5-5.6 IS STM retails for USD549.99

Tamron releases image-stabilized 24-70mm F2.8

Tamron Co., Ltd., a leading manufacturer of optical equipment, announced the development of the SP 24-70mm F/2.8 Di VC USD (Model A007), a full-size high-speed standard zoom lens equipped with VC (Vibration Compensation) image stabilization and USD (Ultrasonic Silent Drive), with resolution at the top of its class.

The price and availability of the SP 24-70mm will be announced at a later date.

Product Features

• A full-size, high-speed standard zoom with built-in VC ( Vibration Compensation). Even when shooting in low-light conditions with a slow shutter speed to render sharpness, Tamron’s acclaimed VC allows for stable handheld camera work, to more fully enjoy the benefits of this high-speed zoom lens.
• Uses special high-grade glass in the three LD elements, three glass molded aspherical lenses, one hybrid aspherical lens and two XR (Extra Refractive Index) glasses, delivering top-of-the-class quality images suited to this high-grade lens. Using a rounded diaphragm, the lens achieves gorgeous blur effects. This rounded diaphragm retains a nearly circular shape even when taken two stops down from its fully open state.
• Features Tamron proprietary USD ( Ultrasonic Silent Drive) to power a speedy AF drive together with a continuous manual mechanism.
• This high-speed standard zoom lens has a wide-end focal length of 24mm that expands the photographic area.
• The lens adopts the new technology including the latest optical design, VC ( Vibration Compensation) image stabilization and USD ( Ultrasonic Silent Drive), all in a lighter and more compact package.
• Moisture-resistant construction helps prevent water from penetrating the lens.

Canon renew 24-70mm F2.8 II

The new EF 24-70mm f/2.8L II USM features completely redesigned optics to provide outstanding clarity, image quality and durability. A compact design makes it ideal for carrying on every shoot, and a range of optical enhancements provide improved performance – capturing greater detail across the frame while reducing distortion throughout the entire zoom range, particularly at the maximum 70mm focal length.

With a redesigned optical system that includes two Ultra-low Dispersion (UD) and one Super UD aspheric elements to minimise chromatic aberration and colour blurring, the lens delivers consistently sharp, high-contrast images. Each lens element also features Canon's optimised Super Spectra coatings to reduce ghosting and flare and ensure excellent colour balance. Additionally, a fluorine coating minimises the amount of dust, dirt and fingerprints that adhere to the front and rear of the lens, helping to maintain superior image quality.

The EF 24-70mm f/2.8L II USM also enables photographers to capture their subjects up close, with a minimum focusing distance of 0.38m at all focal lengths throughout the zoom range. A ring-type Ultrasonic Motor (USM) works in combination with a highperformance CPU and advanced AF algorithms to ensure accurate, silent and ultraresponsive autofocus. For those who prefer to maintain full control in every shot, fulltime manual focusing allows photographers to precisely tweak or alter the focus of their shot at any time, even when AF is engaged.

Distinguished L-series design

The EF 24-70mm f/2.8L II USM is the latest lens from the elite L-series to offer Canon's high-grade and user-focused design enhancements. The mechanical structure of the lens has been improved to offer enhanced zoom durability and greater shake and shock resistance within the lens barrel. The size of the lens has also been reduced by 10mm compared to the previous model, providing enhanced portability and greater convenience in everyday use. A new Zoom Lock lever also enables photographers to lock the zoom position at the extreme wide end to prevent damage to the lens in transit, while a water and dustproof construction enables users to continue shooting in harsh conditions.

Canon launches two stabilized wide-angle primes

Canon today launches the new EF 24mm f/2.8 IS USM and EF 28mm f/2.8 IS USM – the world's first 24mm and 28mm fixed wide-angle lenses to feature optical IS technology. Ideal for landscape and reportage, both lenses offer outstanding flexibility allowing photographers to shoot an even broader range of scenes and subjects – combining fast apertures with IS to enable sharp results when shooting handheld, even in low light conditions.

Offering an advantage of up to 4-stops over lenses without IS, both lenses are ideal for capturing more of the scene thanks to their wider focal lengths. Both feature a wide f/2.8 aperture, allowing photographers to explore shallow depth of field, or to shoot in lower-light conditions. Wide apertures and IS technology also make each lens ideal for shooting fast-moving subjects, while Canon's advanced IS technology is able to detect intentional panning movement and automatically switch from Normal IS mode to Panning IS mode – helping users to capture movement with greater accuracy.

Silent, high-speed AF performance is provided by the inclusion of a ring-type USM and additional features including optimized AF control. Full-time manual focusing also ensures adjustments can be made even when AF is engaged, while a minimum focusing distance of 0.20m (EF 24mm f/2.8 IS USM) and 0.23m (EF 28mm f/2.8 IS USM) allows photographers to get even closer to smaller or more detailed subjects.

Designed to perform

Both the EF 24mm f/2.8 IS USM and EF 28mm f/2.8 IS USM feature redesigned optics to improve image quality and reduce the need for post-production. An aspherical glass moulded (GMo) lens element is incorporated to correct aberration throughout the optical system, while Canon's optimised Super Spectra Coatings reduce ghosting and flare for stand-out image quality. Externally, both models also boast a number of design similarities with Canon's professional L-series lenses, with a similar coating on the barrel and a similar design on the focus ring. A distance scale is also included to assist with landscape photography, while the compact design makes these lenses an unobtrusive addition to any kit bag.

Sigma reveals APO Macro 180mm F2.8 EX DG OS HSM

Sigma Corporation, a leading researcher, developer, manufacturer and service provider of some of the world's most impressive lines of lenses, cameras and flashes, is pleased to announce the Sigma APO Macro 180mm F2.8 EX DG OS HSM, the world’s first 180mm macro lens that offers a magnification ratio of 1:1 and a large maximum aperture of F2.8.

As the successor to Sigma’s earlier 180mm F3.5 EX DG macro lens, the new APO Macro 180mm F2.8 EX DG OS HSM lens now boasts the company’s proprietary Optical Stabilizer (OS) technology and a wide F2.8 aperture to allow faster shutter speeds for narrow depth of field. With the OS feature, this lens offers the use of shutter speeds approximately four stops slower than would otherwise be possible, enabling handheld close-up photography. Three “F” Low Dispersion (FLD) glass elements, which have a performance equal to fluorite glass, are included to provide correction for color aberrations, and an inner focusing system minimizes aberrations that occur as shooting distances change.

“Our first 180mm macro was very popular with macro photographers and we’re certain that discerning photographers will be very impressed with its new technical and performance upgrades. The Optical Stabilizer technology and faster maximum aperture will make it even easier for users to capture the close-up, intricate details in the tiny world around them,” said Mark Amir-Hamzeh, president of Sigma Corporation of America. “We’ve released some really incredible products in the past year – there’s truly something in our lineup for every type and level of photographer.”

Equipped with the Super Multi-Layer Coating feature, the APO Macro 180mm F2.8 EX DG OS HSM lens reduces flare and ghosting and delivers sharp and high contrast images, even at the maximum aperture. The incorporation of Sigma’s Hyper Sonic Motor (HSM) ensures quiet and high-speed autofocus, as well as full-time manual focus capability. The macro lens has a rounded nine-blade diaphragm to create an attractive blur to the image’s out-of-focus areas. At 1:1 magnification, this lens has a focusing distance of 18.5 inches, which is a greater working distance than shorter focal length macro lenses, making it advantageous when taking pictures of highly sensitive subjects like butterflies.

The announcement was made at the Consumer Electronics Show (CES) 2012 in Las Vegas, NV, where Sigma Corporation is exhibiting this week in the Las Vegas Convention Center’s Central Hall at booth 8960. The pricing and availability of all of these new lenses are pending.

To locate an authorized Sigma dealer near you, visit http://www.sigmaphoto.com/where-to-buy-sigma. To use Sigma’s new Lens Finder Tool to find the best glass to suit your needs, visit http://www.sigmaphoto.com/sigma-lens-finder. For information about Sigma Corporation of America, visit www.sigmaphoto.com.

Nikon launches AF-S Nikkor 85mm f/1.8 G

Today, Nikon Inc. announced the addition of the new AF-S NIKKOR 85mm f/1.8G FX-format lens to its legendary line of NIKKOR lenses. The new 85mm is a fast, fixed focal-length lens with medium telephoto capabilities and a large maximum aperture of f/1.8 that is capable of performing a wide variety of imaging tasks with amazing sharpness and clarity.

“Whether a professional photographer who needs extreme sharpness or a photo enthusiast looking for an affordable, lightweight lens with amazing clarity, Nikon photographers appreciate and rely on the vast selection and dependability of NIKKOR lenses for their imaging needs,” said Lisa Osorio, general manager of marketing at Nikon Inc. “The new 85mm f/1.8 is fully optimized for capturing amazing photos and videos, while providing the ability to utilize background blur to compliment the subject of their photo.”

A welcome addition to Nikon’s growing line of versatile prime lenses, the new AF- NIKKOR 85mm is ideal for travel, general photography, low-light, landscape, portraiture and capturing movies with extreme depth of field. The 85mm is designed to capture photos utilizing beautiful image blur achieved due to its large maximum aperture. Furthermore, the lens is lightweight, easy to carry, and provides an equivalent focal length of 127mm when attached to a Nikon DX-format D-SLR camera body.

The construction of the 85mm f/1.8 consists of nine optical elements, with a seven-blade diaphragm which contributes to a substantially more circular bokeh for a natural appearance to out-of-focus background elements. Additionally, instances of lens flare and chromatic aberration are suppressed using Nikon’s exclusive Super Integrated Coatings, which also help ensure vividly accurate color balance.

The new lens also comes equipped with a carefully engineered optical system optimized to deliver superior image quality. The integration of an ultra-compact Silent Wave Motor (SWM) ensures fast, whisper-quiet AF operation, which is essential when recording movies. The 85mm also features two focus modes, M/A (manual-priority autofocus) and M (manual) to further enhance versatility and adapt to a shooters needs. Additionally, Internal Focus (IF) design prevents the front element from rotating, allowing for the use of filters and attachments.

Price and Availability

The lightweight AF-S NIKKOR 85mm f/1.8G will be available in March 2012 for a SRP of USD499.95. For more information, please visit www.nikonusa.com.

Carl Zeiss announces Distagon T* 2/25 for Canon and Nikon

Carl Zeiss presents the Distagon T* 2/25 ZE and ZF.2 moderate wide-angle lenses. The large image angle allows photographers to capture exciting perspectives. With its excellent imaging quality at all aperture settings, the lens flexes its muscles particularly for photo documentaries in interior rooms where space is at a premium, as well as for pictures of objects, architecture and landscapes. In many situations, a flash is an unwelcome feature — at family gatherings, in a museum or in a church for example. To capture the mood in such places, photographers gladly do without aggressive lighting and instead work with particularly high-speed lenses that enable short exposure times even under difficult lighting conditions.

The optical experts have now virtually eliminated the chromatic aberrations on these lenses through a special design and selection of materials. Selected types of glass and two aspheric surfaces prevent color fringes from appearing on high-contrast edges. "The Distagon T* 2/25 elegantly combines a compact design with a large initial aperture," explains Christian Bannert, Senior Director of Product Development in the Camera Lens Division at Carl Zeiss AG.

Lens elements meticulously crafted to minimize stray light and reflections in the lens, and the Carl Zeiss T* anti-reflective coating to increase light transmission enable high-contrast image rendition and color saturation.

The previously available Distagon T* 2,8/25 ZF.2 will continue to be on stock and supplements the new Distagon T* 2/25. Therefore, this new lens is also the first 25-mm lens of Carl Zeiss for the EF-bayonet.

The Distagon T* 2/25 will be available end of 2011 at a recommended retail price of €1217 (excluding VAT).

Canon EF 70-200mm f/2.8 L USM Lens For Sale

Selling it for B$1,800.00

Reason for selling: rarely being used nowadays... i'm relying more on my 135mm now... :)

For Brunei resident only... :)

Sigma reveals 18-200mm F3.5-6.3 II DC OS HSM

The Sigma Corporation is pleased to announce the release of the SIGMA 18-200mm F3.5-6.3 II DC OS HSM. This 11.1x high zoom ratio lens is designed exclusively for digital SLR cameras, incorporates Sigma’s original OS (Optical Stabiliser) function and offers a broad shooting range from wide angle to telephoto.

The SIGMA 18-200mm F3.5-6.3 II DC OS HSM is the successor to the SIGMA 18-200mm F3.5-6.3 DC OS/ HSM which was launched in June 2007. The lens is ideal for travel photography with a compact construction and length of just 87.7mm. This lens features FLD (“F” Low Dispersion) glass elements, which have the performance equal to fluorite glass, and SLD (Special Low Dispersion) glass elements providing excellent correction of color aberration. Aspherical lenses give excellent correction for all types of aberration and distortion. The Super Multi-Layer Coating reduces flare and ghosting, ensuring high quality images throughout the entire zoom range.

Sigma’s OS (Optical Stabiliser) system offers effective correction of approximately 4 stops, enabling easy handheld photography. HSM (Hyper Sonic Motor) ensures quiet, high-speed auto focus and the inner focus system eliminates front lens rotation, making the lens particularly suitable for using the supplied petal-type lens hood and circular polarizing filters. The rounded 7 blade diaphragm creates an attractive blur to the out of focus areas of images.

*Sony and Pentax mounts do not incorporate Optical Stabilisation.

THE SPECIFICATIONS

• Minimum Aperture - F22
• Minimum Focusing Distance - 38cm
• Lens Construction - 18 Elements in 14 Groups
• Maximum Magnification - 1:3.8
• Angle of View - 76.5°- 8.1°
• Filter Size - 62mm
• No. of Diaphragm Blades - 7 pcs
• Lens Hood - Petal-type
• Weight - 490g
• Dimensions - Diameter 75.3mm x Length 87.7mm
• Available Fittings: Sigma AF, Nikon AF, Canon AF, Pentax AF, Sony AF

Nikon releases three 1 Nikkor lenses for Nikon 1 system

Alongside the J1 and V1, Nikon has launched three lenses for its Nikon 1 system. The camera kit includes a color-matched 1 NIKKOR VR 10-30mm f/3.5-5.6 lens (27-81mm 35mm equivalent) for optimal focal range in a small lens. For those needing maximum versatility, a 1 NIKKOR VR 30-110mm f/3.8-5.6 lens (81-297mm equivalent) is available, or users can explore their creative side with a color matched 1 NIKKOR 10mm f/2.8 pancake lens (27mm equivalent). For the movie enthusiast, a new 1 NIKKOR VR 10-100mm f/4.5-5.6 (27-270mm equivalent) power zoom lens will be available. This new lens is Nikon's first powered zoom, and provides smooth and silent changes in focal length while recording movies. Additionally, the FT-1 F-mount adaptor for legacy NIKKOR lenses will be available in the future, so that photographers can utilize their collection of quality NIKKOR lenses.

Panasonic launches Lumix G X Vario PZ 14-42mm F3.5-5.6 OIS pancake

Panasonic today announces a newly designed and innovative LUMIX G “X” lens that retracts to help minimize its size, without compromising its focal length or image quality. Panasonic’s new premium LUMIX G X VARIO PZ 14-42mm/F3.5-5.6 ASPH./ POWER O.I.S. (H-PS14042) lens, will be available with the company’s smallest and lightest compact system camera as a lens kit option in the DMC-GF3X model. With electric-powered zoom operation, the retractable Power Zoom H-PS14042 lens is extremely compact, approximately 26.8mm in length, and weighs approximately 3.35oz, offering ultra-high portability.

Panasonic’s new premium LUMIX ”X” Series of lenses, including the LUMIX G X VARIO PZ 14-42mm/F3.5-5.6 ASPH./ POWER O.I.S., offers a versatile zoom range of 14-42mm (35mm camera equivalent: 28-84mm) suitable for a wide range of scenes, such as dynamic landscape to portrait. Also announced today is another LUMIX X lens, the LUMIX G X VARIO PZ 45-175mm/F4.0-5.6 ASPH./POWER O.I.S. Crystallizing Panasonic's optical technologies, the LUMIX X lenses feature superb image rendering for lifelike textures, crisp edge-to-edge contrast, a unique Nano Surface Coating to help minimize ghosts and flaring in natural settings with remarkable transparency.

“Panasonic continues to innovate in digital photography by offering advanced features in small and compact bodies, thus addressing the consumer’s need for camera equipment to be lightweight and easy to carry,” said Darin Pepple, Senior Product Manager, Imaging, Panasonic Consumer Electronics Company. “With the new LUMIX X Series of premium lenses, we do not sacrifice size for quality and Panasonic still offers top-of-the-line image quality for our G Series, but in a smaller design that makes it extremely mobile.”

With the LUMIX GF3X, the camera and lens combination can achieve Light Speed AF of approximately 0.1 second – making it an extremely quick and high-performing digital camera. The LUMIX GF3X with the new 14-42 PZ lens also features POWER O.I.S. (Optical Image Stabilizer), to make it easier to shoot clear photos even in low-lit situations. The convenient zoom lever on the lens barrel gives users a stable way to zoom. Manual focusing is also available with a manual focus lever for even more precise control.

The LUMIX GF3, like all the LUMIX G Series of Compact System Cameras, captures high-quality photo images with real-to-life details through excellent resolution, image rendering and color reproduction. With its stunningly small compact profile, the LUMIX GF3 boasts high-speed, precise Contrast AF system and quick response times. The LUMIX GF3 is also capable of 1920 x 1080 Full High Definition video in the AVCHD format.

The LUMIX GF3X will be available in a black body and black lens or a silver body and silver lens kits options in October 2011 for a suggested retail price (SRP) of $749.99. The new LUMIX G X VARIO PZ 14-42mm/F3.5-5.6 ASPH./ POWER O.I.S. (H-PS14042) lens will also be available separately for an SRP of $399.99 and will be compatible the Panasonic LUMIX G Series. For more information about Panasonic LUMIX digital cameras, please visit www.panasonic.com/lumix.

Panasonic launches Lumix G X Vario PZ 45-175mm F4.0-5.6 ASPH OIS

Panasonic announced the LUMIX G X VARIO PZ 45-175mm/F4.0-5.6 ASPH./POWER O.I.S. (H-PS45175), the company’s first cutting-edge digital interchangeable lens with electric-powered zoom operation. This marks the launch of the company’s premium lens brand “X” which is compatible with the Panasonic LUMIX G Series and complies with the Micro Four Thirds™ system standard. This lens introduction accompanies another LUMIX X lens announced today, the LUMIX G X VARIO PZ 14-42mm/F3.5-5.6 ASPH./ POWER O.I.S.

The new LUMIX G X VARIO PZ 45-175mm/F4.0-5.6 ASPH./POWER O.I.S. lens features superb image rendering for lifelike textures and crisp, edge-to-edge contrast. A unique Nano Surface Coating technology minimizes reflections at entire visual light range (380nm-780nm) for a dramatic reduction of ghosts and light flare, resulting in outstandingly clear picture quality.

Using a Multi-Actuator Floating Inner Focus System to control three lens groups separately the LUMIX G X VARIO PZ 45-175mm/F4.0-5.6 ASPH./POWER O.I.S. achieves a reduction in both size and weight without compromising picture quality. Boasting outstanding compactness, the lens is approximately 90mm in length and 7.4oz in weight, resulting in ultra-high mobility.

Offering a versatile zoom range of 45-175mm the LUMIX G X VARIO PZ 45-175mm/F4.0-5.6 ASPH./POWER O.I.S. allows distant subjects to be captured sharply at the tele-end. Also notable, the lens is extremely suitable for portrait and landscape shots, as its high contrast and resolution helps images shot at the wide end maintain exceptional quality, and the zoom lever allows for quick and stable zooming, even while shooting a moving object.

The new lens system features two Extra-low Dispersion (ED) lenses which suppress chromatic aberration and contribute to high descriptive performance across the entire zoom range 45-175mm. The POWER O.I.S. (Optical Image Stabilizer) integrated into the LUMIX G X VARIO PZ 45-175mm/F4.0-5.6 ASPH./POWER O.I.S. makes it easy to shoot sharp images even in low-lit situations. With improved sensitivity of the gyro sensor, the new POWER O.I.S. also suppresses large, slow movements two times more effectively** while small, fast movements are compensated for by the conventional MEGA O.I.S.

LUMIX G X VARIO PZ 45-175mm/F4.0-5.6 ASPH./POWER O.I.S. contains seven aperture blades to help produce an attractive smoothness in out-of-focus areas even while shooting at large aperture. Adopting an inner focus system driven by a stepping motor, the lens’ superior optical design supports Light Speed AF of approximately .15 seconds and fast aperture control results in a shortened shutter time lag of approximately 20% when compared to the LUMIX G VARIO 45-200mm/F4.0-5.6/MEGA O.I.S.

The Panasonic LUMIX G X VARIO PZ 45-175mm/F4.0-5.6 ASPH./POWER O.I.S. (H-PS45175) will be available in black and silver starting September 2011 with a suggested retail price of $449.99. For more information about Panasonic LUMIX digital cameras and lenses, please visit www.panasonic.com/lumix.

Sony unveils four new lenses

Sony DT 16-50mm F2.8 SSM

The growing range of compatible A-mount lenses for both cameras now includes the quiet, bright DT 16-50mm F2.8 SSM standard zoom with 16mm wide angle coverage that's ideal for both portrait and everyday shooting.

The high-performance lens features a dust- and moisture-resistant design, and offers a zoom range of approximately 3x range at constant wide F2.8 aperture. Optical performance is assured by aspherical glass and three ED (Extra Low Dispersion) lens elements to minimize aberration at all focal lengths. An internal Super Sonic wave Motor (SSM) drive enables fast, quiet autofocus.

The SAL1650 lens will also be sold separately for about $700 this October at Sony retail stores.

Sony E-mount lenses

The growing choice of E-mount lenses compatible with all E-mount cameras now includes the new Carl Zeiss Sonnar T* E 24mm F1.8 ZA (SEL24F18Z), E 50mm F1.8 OSS (SEL50F18) and long-awaited Telephoto zoom E 55-210mm F4.5-6.3 OSS (SEL55210).

The new E-mount Telephoto zoom E 55-210mm F4.5-6.3 OSS (SEL55210) will be available this October for about $350. The new Carl Zeiss Sonnar T* E 24mm F1.8 ZA (SEL24F18Z) and the E 50mm F1.8 OSS (SEL50F18) will each be available this December for about $1000 and $300, respectively.

Nikon launches AF-S DX Micro Nikkor 40mm F2.8 macro lens

Nikon Inc. today introduced the new lightweight and versatile AF-S DX Micro NIKKOR 40mm f/2.8G lens to provide Nikon DX-format shooters macro capabilities at an affordable price point. Ideal for intimate details or general portraiture, the new AF-S DX Micro NIKKOR 40mm f/2.8G lens has a minimum focusing distance of just 0.53 feet (6.4 inches) to allow users to capture extreme close-up photographs and High Definition (HD) video with a life-size 1:1 reproduction ratio.

“This new NIKKOR lens is an ideal accessory lens for those who are ready to explore a totally new perspective, whether it’s extreme close-up detail or general still images and movies with flattering out of focus elements,” said Lisa Osorio, general manager of marketing at Nikon Inc. The new Micro NIKKOR lens delivers new and added versatility to the Nikon DX-format digital SLR system and provides DX-format shooters with compact optics that deliver excellent color reproduction and stunning sharpness.”

Weighing in at approximately nine ounces, the extremely compact and lightweight lens is an ideal “next” lens to complement any DX-format shooter’s growing D-SLR kit. The natural focal length (60mm, FX equivalent) and large f/2.8 aperture are ideal for a wide variety of applications, whether capturing close-up details in flowers and insects or shooting flattering portraiture with a pleasing bokeh.

For fast and whisper quiet autofocus operation, the new Nikon 40mm Micro lens also features Nikon’s exclusive Silent Wave Motor technology, which allows photographers to get even closer without disturbing a subject. For complete control, the AF-S DX Micro NIKKOR 40mm offers users both manual-priority autofocus (M/A) and manual focus (M) modes to quickly and easily switch focus modes on the fly. To help ensure amazing lens performance at close distances, this new lens employs Nikon’s Close-Range Correction System. With this system, the lens elements are configured in a "floating” design wherein each lens group moves independently to help achieve critical focus. Additionally, Nikon’s Super Integrated Coatings are applied to help reduce instances of lens flare and ghosting. The seven blade diaphragm also helps to create a more natural out of focus component.

The versatile and compact nature of the AF-S DX Micro NIKKOR 40mm f/2.8G lens combined with its affordability make it a great travel companion for any DX-format D-SLR, including the new Nikon D5100 and popular D3100.

Price and Availability

The versatile AF-S DX Micro NIKKOR 40mm f/2.8G will be available in August for an estimated selling price of $279.95. For more information, please visit www.nikonusa.com.

Ricoh buys Pentax

Japanese optical glass-maker Hoya said on Friday it would sell its Pentax camera business to copier and printer maker Ricoh , in a deal the Nikkei business daily said was worth about 10 billion yen (USD124.2 million).

Battling falling prices for its compact cameras, Ricoh hopes to establish a presence in the profitable upmarket single-lens reflex camera segment, the Nikkei business daily said.

The two companies will hold a news conference about the transaction at 0730 GMT.

The deal will go through in October, Hoya said in a filing to the Tokyo Stock Exchange.

Shares in Hoya ended up 4 percent at 1,845 yen, after climbing as high as 6 percent to 1,888 yen on the news, while Ricoh was down 0.2 percent, in a broader market climb of 0.5 percent .

Hoya, which bought Pentax in 2007 mainly to gain access to its medical technology, had been widely expected to sell off the camera business.

Pentax is the world's tenth largest digital camera brand by shipments, with just 1.5 percent of the market, according to research firm IDC.

Sales of Pentax cameras dropped just over 13 percent in the year ended March 2011, amid fierce price competition in the compact camera market.

Copier and printer-maker Ricoh , which aims to shed nearly 10 percent of its workforce to improve profits, also has a digital camera business, but sales are too small to feature in global data.

Click HERE to download Hoya's statement on the sale.

Olympus unveils two new prime lens for Micro Four Thirds

Two powerful, fast new prime lenses and two new accessories maximize the performance of the Olympus PEN® E-P3, E-PL3 and E-PM1 compact system cameras, also announced today, to help photographers capture their unique visions of the world. The M. Zuiko Digital ED 12mm f2.0 lens (24mm equivalent) and M. Zuiko Digital ED 45mm f1.8 lens (90mm equivalent) are Movie & Still Compatible (MSC) and feature high-speed, near-silent autofocus during still shooting and high-definition (HD) video capture. Joining them is the sleek, versatile FL-300R Compact Flash and the MCG-2 interchangeable Camera Grip available exclusively for the PEN E-P3.

The powerfully simple and growing Olympus PEN MICRO Four Thirds family now features eight fully-compatible MICRO Four Thirds lenses. The legendary Olympus Zuiko® Digital Four Thirds range of 27 high-quality lenses, OM-series and other manufacturers’ lenses can be attached to Olympus PEN cameras with optional adapters.

New High-Speed and Near-Silent MICRO Four Thirds Lenses

• M. Zuiko Digital ED 12mm f2.0 lens: This high-speed, single-focal-length, wide-angle lens is ideal for shooting high-quality, dramatic landscapes and street scenes in low-light conditions. It has a beautiful full-metal body and a snap ring that enables photographers to pan focus with a distance indicator.
• M. Zuiko Digital ED 45mm f1.8 lens: This single-focal-length portrait lens has a beautiful shallow depth of field which allows for background blurring effects that are not possible with the 14-42mm kit zoom lens. The MSC mechanism is great for tracking a moving child or pet, and provides a quick and silent focus mechanism for movies and still photography.

These two lenses join the new movie & still compatible (MSC) ED m14-42mm II R f3.5/5.6 zoom lens (28mm-84mm equivalent) which comes standard with the new PEN kit as well as the M. Zuiko Digital ED 40-150mm II R f4.0-5.6 lens, an extremely light, wide-zoom range with a 35mm equivalent to 80-300mm lens that offers versatility and portability. Both have been designed to match the body design of the new generation of PEN cameras.

New Accessories for a Variety of Shooting Challenges

• FL-300R Compact Flash: It functions as a bounce flash and wireless remote flash with enough power for snapshots. Photographers can use it in tandem with the camera’s built–in, pop-up flash, or as an alternative to it. It is designed in silver to match the new PEN lineup. Additionally, it has the ability to function wirelessly through a remote control function on the new E-P3, E-PL3 and E-PM1.
• MCG-2 Exchangeable Camera Grip: Available exclusively for the PEN E-P3, this accessory easily and comfortably extends the camera’s grip area to fit any photographer’s hands perfectly. It is available in black and beige.

U.S. Pricing and Availability

M. Zuiko Digital ED 12mm f2.0 lens: Available Now

Estimated Street Price: $799.99

MCG-2 Exchangeable Camera Grip: Available Now

Estimated Street Price: $19.99

FL-300R Compact Flash: Available Now

Estimated Street Price: $169.99

M. Zuiko Digital ED 45mm f1.8 lens: Available in September 2011

Estimated Street Price: $399.99