Canon announces 24-70mm f/4L IS USM and 35mm f/2 IS USM EF lenses

Canon today adds to its world-famous EF lens series with the launch of two models designed for enthusiasts and professionals – the EF 24-70mm f/4L IS USM and EF 35mm f/2 IS USM. Offering first-class optical technologies alongside highly compact designs, the new lenses are perfect for a range of creative purposes, including reportage, landscape, portrait, and travel photography.

Ideal for use alongside DSLRs like the new EOS 6D, both new lenses utilise the latest Canon technologies to consistently deliver superb results. Both include aspherical lenses and Super Spectra Coatings optimised for each individual element, Canon’s industry-leading Image Stabilizer (IS) technology and Ultrasonic Motors for superfast Auto Focus (AF) – providing outstanding optical performance. The EF 24-70mm f/4L IS USM is also the latest lens to feature Hybrid IS, delivering shakefree shots at any distance, including at macro focal lengths.

EF 24-70mm f/4L IS USM – high performance, high flexibility, Hybrid IS

The EF 24-70mm f/4L IS USM is the latest addition to Canon’s elite L-series, and expands the range of standard zoom EF lenses available for both professional and amateur photographers. Ideal for reportage and wedding photography, it combines an essential everyday focal range with a premium quality L-series construction, delivering consistently sharp, professional-quality stills in a range of different situations. A new macro function also optimises the placement of lens groups during macro photography, allowing shooting at a maximum magnification of 0.7x – reducing the need for photographers to carry a dedicated macro lens.

Its first-class optical system includes two aspherical elements alongside two Ultra-low Dispersion (UD) lenses, each with optimised Super Spectra Coatings to minimise chromatic aberration, colour blurring and flare. A constant f/4 aperture throughout the zoom range provides photographers with exceptional creative control, allowing blurring of the background of a scene at all focal lengths. A nine-blade circular iris also assists photographers in making their subjects stand out, delivering beautiful out of focus highlights (bokeh) in the background blur to add atmosphere to a shot.

The EF 24-70mm f/4L IS USM also features a newly designed IS system, delivering blur-free images throughout the zoom range. Canon’s advanced optical IS offers a 4-stop light advantage, while Hybrid IS effectively compensates for angular and shift shake during macro shooting for stable close ups.

Superfast AF performance is provided by a small, ring-type Ultrasonic Motor (USM). Working in combination with a high-performance CPU and advanced AF algorithms, USM technology enables accurate, silent and ultra-responsive autofocusing. Full-time manual focusing also ensures adjustments can be made even when AF is engaged.

The EF 24-70mm f/4L IS USM features a high grade, usability-focused design – both inside and out. The exterior features a high quality leather-texture coating, a revised shape ensures ease-of-use, and the focusing and zoom rings have been designed for optimal operation. Additionally, a dust and drip-proof construction is resistant to dust and moisture, a lock function protects lenses from knocks when travelling, while fluorine coating minimises the amount of dust, dirt and fingerprints that adhere to the front and rear lenses – helping to maintain superior image quality and reduce the need for cleaning.

EF 24-70mm f/4L IS USM key features:

• High image quality 24-70mm lens with f/4 aperture
• Light weight design
• Built in IS
• Macro function
• Dust / moisture resistant

EF 35mm f/2 IS USM – take a wider look at the world

The new EF 35mm f/2 IS USM is designed to offer outstanding flexibility – allowing photographers to capture an even broader range of scenes and subjects in wide-angle. The lens is Canon’s first-ever 35mm prime to feature optical Image Stabilizer technology, which combines with high quality optics to offer outstanding performance from a lightweight, compact body. The 35mm focal length also provides the ability to capture everything from close-up portraits to wide-angle landscapes, making it an ideal companion for travel or general reportage photography.

Its advanced specification offers photographers great flexibility to shoot a wider-range of scenes and subjects. A bright, fixed f/2 aperture also allows photographers to employ a shallow depth of field, and optical IS offers users a 4-stop light advantage, allowing the capture of blur-free images in low light conditions when shooting handheld. Intelligent detection of panning motion is also supported, with Panning IS mode automatically engaged to enable photographers to capture movement with greater accuracy.

Designed to deliver exceptional image quality, the EF 35mm f/2 IS USM features an aspherical glass-moulded (GMo) element positioned at the rear of the optical path to correct aberration for the entire optical system. Additionally, each individual element features optimised Super Spectra coatings to reduce ghosting and flare – ensuring excellent colour balance with minimal need for post processing. A combination of a ring-type USM and high performance CPU also provides rapid AF performance, with full-time manual focus also available for users who want to retain maximum control.

EF 35mm f/2 IS USM key features:

• Fixed prime 35mm wide angle lens
• 4 stop Image Stabilizer
• Fast f/2 minimum aperture
• Compact size and design
• Circular aperture

Canon announces EOS 6D

Canon today unveils its latest EOS DSLR for serious photography enthusiasts – the EOS 6D. A similar size and weight to the EOS 60D, the EOS 6D is the world's lightest DSLR to feature a full-frame CMOS sensor, making it ideal for travel, portrait and landscape photographers. The model creates a new entry point into Canon's full-frame line-up, and is perfect for those who want greater control over depth of field, or to maximise the impact of shooting with the EOS system's extensive range of wide-angle EF lenses.

The EOS 6D combines a powerful, full-frame imaging system and superior low-light performance with a compact, robust and lightweight design. For the first time in any EOS model, Wi-Fi and GPS connectivity are included, empowering photographers to capture stunning images on the move, tag them with location information and wirelessly transfer them to a computer, the cloud, or smartphones.

EOS 6D - key features

• Full-frame 20.2 Megapixel sensor
• Tough, lightweight construction
• Max ISO 25,600 (expandable to ISO 102,400)
• 11-point AF sensitive down to -3EV
• GPS3 records your location
• Wi-Fi2 file transfer and remote control
• Full-HD video
• Expected price - USD2099.00

Canon EOS M Officially Unveiled

Canon today expands its award-winning EOS range with the launch of the new EOS M. The company’s first ever compact system camera (CSC), the EOS M is designed for those who use photography to share their everyday passions – from food, to fashion and culture, music and art. Offering DSLR-quality imaging, creative features and Full HD movie creation in a compact and easy-to-use model, the EOS M is the perfect, take-anywhere partner for a new breed of enthusiasts who chronicle their lives through images, without necessarily considering themselves to be ‘photographers’.

The EOS M is available in sleek black, glossy white, stylish silver or bold red colours, and condenses Canon’s renowned EOS imaging heritage into a stylish, compact design. The model launches alongside two new lenses, the EF-M 22mm f/2 STM pancake and the EF-M 18-55mm f/3.5-5.6 IS STM standard zoom, as well as a new compact EX Speedlite – the Speedlite 90EX – providing everything you need to capture stunning images every day. For those who want to push their images even further, the EOS M can also utilise Canon’s extensive range of EF lenses with the new Mount Adapter EF-EOS M, for even more creative freedom.

Extending the EOS System with dedicated accessories

In addition to compatibility with Canon’s existing EF lenses (Via Mount Adaptor EF-EOS M), accessories and Speedlites, the EOS M launches with its own bespoke range of compact accessories. Two new EF-M lenses offer portability and high performance when using the new model – the EF-M 18-55mm f/3.5-5.6 IS STM standard zoom and the EF-M 22mm f/2 STM pancake lens. Both feature new Stepper Motor technology for exceptionally smooth AF performance, as well as precision Canon optics, while their compact designs offer the perfect form-factor to complement the camera’s pocket-sized body.

Additionally, the EOS M will ship with the new Speedlite 90EX flash unit as standard. Lightweight and highly-compact, it offers a maximum guide number of nine and supports wide-angle lenses, making it an ideal general-purpose flash for everyday use. A wireless master function also allows the control of multiple flash guns wirelessly, allowing more advanced users to experiment with a range of creative lighting effects.

EOS M – key features

• DiG!C 5 Image Processor
• 18.0 mega pixel Canon-developed CMOS sensor
• ISO 100-12800 (expandable to 25600)
• FULL High Definition movies using Live View
• Movie Servo AF
• 1080p video (30p/24p)
• 720p video (60p/50p)
• 3.0" TFT Liquid Crystal LCD Touch Screen
• Seven Creative Art Filters
• Continuous smooth shooting speed of 4.3 fps
• Compatible with EFM, EF & EF-S lenses
• 31 point AF for ultra sharp images
• The quality of a digital SLR in a compact body
• Scene Intelligent Auto
• Be versatile with interchangeable lenses
• Create out-of-focus backgrounds for high impact
• Easy-to-use touch-screen
• Atmospheric photos in low light
• Full-HD video with Video Snapshot Mode

Availability

The EOS M Digital Camera bundled with the new EF-M 22mm f/2 STM kit lens will be available in October for an estimated retail price of USD799.99. A white version of the EOS M Digital Camera bundled with the new EF-M 22mm f/2 STM kit lens will be exclusively available through the Canon Online store, shop.usa.canon.com.

The new EF-M 18-55mm f/3.5-5.6 IS STM lens, Mount Adapter EF-EOS M and Speedlite 90EX will all be available in October at an estimated retail price of USD299.99, USD199.99 and USD149.99 respectively.

Canon announces EOS 650D

Canon today launches the EOS 650D – a new, easy-to-use Digital SLR (DSLR) that offers high image quality and simple touch-screen operation, allowing anyone to capture beautiful images and Full HD movies. Ideal for photography beginners, the EOS 650D combines intelligent automatic shooting modes with a range of advanced features – making it easy-to-use today, with a full range of manual modes to explore tomorrow.

The EOS 650D is the first-ever EOS to feature a dual AF system, which ensures exceptional detail in stills and continuous autofocus tracking when shooting movies. At the camera's heart is an 18 megapixel (MP) Hybrid CMOS sensor and powerful DIGIC 5 processing, enabling the capture of sharp, full resolution images at up to 5 frames per second (fps). A Vari-angle capacitive touch-screen also makes camera operation quick and easy, providing instant access to an extensive range of settings and scene modes.

EOS 650D – key features

• 18 MP APS-C Hybrid CMOS sensor
• Full-HD movies with manual controls and continuous AF
• 5 fps continuous shooting
• Vari-angle Clear View LCD II Touch screen
• ISO 100-12,800 sensitivity, extendable to ISO 25,600
• 9-point wide-area AF
• Integrated Speedlite Transmitter

Availability

The EOS Rebel T4i Digital SLR camera will be available at the end of June for an estimated retail price of USD849.99 for the body alone; USD949.99 bundled with an EF-S 18-55mm f/3.5-5.6 IS II lens kit and a Movie Kit bundle for USD1199.00 with the new EF-S 18-135mm f/3.5-5.6 IS STM lens.

Canon Developed EF-S 18-135mm F3.5-5.6 IS STM and EF 40mm F2.8 STM

Canon today unveils two new compact, lightweight lenses - the EF-S 18-135mm f/3.5-5.6 IS STM and EF 40mm f/2.8 STM. Showcasing a number of new features, including continuous autofocus in Movie mode, both models offer superior image quality and enhanced flexibility to enable photographers of all skill levels to capture both stills and movies of practically any subject.

EF 40mm f/2.8 STM – super-slim, high image quality

The EF 40mm f/2.8 STM is Canon's first EF pancake lens with a fixed focal length of 40mm and wide f/2.8 aperture, making it ideal for photographers who want a versatile, compact and lightweight lens for portrait, reportage, travel or landscape situations. Precision control over the circular, seven-blade aperture is enabled by the EMD, producing a beautiful bokeh effect and an aspheric lens with Super spectra coatings ensures optimal image quality from the centre of the lens to the periphery for stunning shots of practically any subject.

EF 40mm f/2.8 STM – key features

• Portable pancake design
• Smooth, quiet STM focusing when shooting movies on compatible cameras
• Fast f/2.8 maximum aperture for low-light shooting
• Close focus to 0.3m
• Fast, quiet AF for pin-sharp results
• Great image quality right across the frame
• The EF 40mm f/2.8 STM lens retails for USD199.99

EF-S 18-135mm f/3.5-5.6 IS STM – versatile, high-performance zoom

Offering a focal range of 18–135mm, the EF-S 18-135mm f/3.5-5.6 IS STM has been created to offer photographers a compact, versatile zoom lens which can be used to capture a variety of subjects, from portraits to landscapes and action shots. Ensuring high-quality stills at slow shutter speeds, the EF-S 18-135mm f/3.5-5.6 IS STM features an intelligent optical Image Stabilizer which offers a 4-stop advantage over non-IS models. The lens will also sense whether the photographer is shooting normally or panning, engaging the most appropriate IS mode to capture the best possible image. When shooting movies, Dynamic IS automatically engages, countering any shake caused by the videographer's movement to produce smooth, stable footage.

For subtle background blur when exploring shallow depths of field in stills and movies, the EF-S 18-135mm f/3.5-5.6 IS STM features a circular aperture with an Electro Magnetic Diaphragm (EMD) which permits highly-accurate control over aperture settings. High image quality is also assured throughout the zoom range thanks to four groups of lens elements including one Ultra-low Dispersion (UD) and one Precision Molded Optics (PMo) element to counter chromatic aberration. Canon's optimised Super spectra coatings on each lens element also reduce ghosting and flare, ensuring images require minimal post-processing.

EF-S 18-135mm f/3.5-5.6 IS STM – key features

• Versatile 18-135mm zoom range – perfect for travel
• Smooth, quiet STM focusing when shooting movies on compatible cameras
• Dynamic Image Stabilizer for smooth movie footage
• Fast autofocus with full-time manual override
• Minimum focusing distance of 0.39m
• the EF-S 18-135mm f/3.5-5.6 IS STM retails for USD549.99

Canon EOS 1D X & 5D Mark III Finally Unveiled in Brunei

THE Canon flagship model EOS 1-DX and the much anticipated EOS 5D Mark III by Interhouse Company were finally unveiled together at the opening ceremony of the first ever Camera and Travel 'Photography' Fair in Brunei at the ground floor of The Mall in Gadong yesterday.

Guests of honour to the event, Acting Permanent Secretary of the Ministry of Industry and Primary Resources (MIPR) Hjh Hasnah Ibrahim with the Japanese Ambassador to Brunei Darussalam HE Noriki Hirose were invited to unveil both new Canon products to enthusiastic crowds and local shutterbugs.

In his speech, the Deputy Managing Director of Interhouse Company, Vincent Goh said that the new release is a special occasion as it coincides with Canon's 75th year anniversary.

"This is a great milestone as Canon is also a market leader in DSLR cameras since its first camera was invented in 1937. Today we are proud to launch the flagship model EOS 1-DX, which provides up to 14 FPS, an ISO reading of up to 204,800 and powered by two of Canon's new DIGIT 5+ processors. While the EOS 5D Mark III has a 22.3MP CMOS sensor, 6 FPS and an ISO reading of up to 102,400, to name a few improved features," said the Deputy managing director.

Vincent then invited both guests of honour to have a look around the booth and to try out the new camera models.

Other Canon products and models were also displayed for the public to look at and Interhouse staff were on duty to answer any questions asked by local shutterbugs about the new models.

Via: The Brunei Times

Canon booth... still empty... guess i was too early... XD

the 5D Mark III... dubbed the 5KM3 by local photogs due to it's 5k body only price... :s

no price yet for the 1Dx as it still not for distribution yet...

and people didn't waste time in having a try on the 1Dx... less love were given to the 5DM3... xp

Other than the Canon booth, there are other various booth available at the Mall Gadong... here are some of the booth that I only took... too lazy to take all of them... xp

The Camera & Travel Fair is going on until this Sunday, 08th April 2012...

Canon announces EOS 5D Mark III

Canon today announces the latest addition to its worldfamous EOS range with the launch of the new EOS 5D Mark III. The EOS 5D Mark IIIbuilds on the performance of the legendary EOS 5D Mark II, offering improved speed,greater resolution, enhanced processing power and extended creative options for bothstills and Full HD movies – providing unparalleled artistic freedom for the most demanding photographers.

Incorporating feedback from photographers worldwide, the EOS 5D Mark III offers improved performance in virtually every area. A new 22.3 Megapixel (MP) full-frame sensor offers the ideal balance of resolution for stills and HD movies and up to 6 frames per second (fps) shooting, whilst a 61-point AF system and 63-zone metering provide greater speed, flexibility and accuracy. Powered by the latest DIGIC 5+ processing technology, the EOS 5D Mark III also features enhanced video functions, offeringimproved image quality alongside greater audio control – redefining creative possibilities for photographers and amateur videographers alike.

"The EOS 5D Mark III represents a big step forward for the EOS 5D series" said Kieran Magee, Marketing Director, Professional Imaging, Canon Europe. "The EOS 5D Mark II is an exceptional camera and we've listened carefully to feedback from its passionate community of users to improve performance in every area. This camera has been designed to meet virtually any creative challenge – it's faster, more responsive and features the tools to adapt to everything from studio photography to creative videography, while producing results of the highest quality."

Canon EOS 5D Mark III – Key features:

• 22.3 Megapixel full-frame sensor
• 61-point autofocus
• Up to 6fps continuous shooting
• Native ISO 100-25,600 sensitivity
• Full HD video with manual control
• 14-bit DIGIC 5+ processor
• Enhanced Weather sealing
• 8.11cm (3.2-inch) 1,040,000-dot screen
• HDR mode with presets

Pricing and Availability

The Canon EOS 5D Mark III Digital SLR camera is expected to be available at the end of March 2012 and will be sold in a body-only configuration at an estimated retail price of $3,499.00. The EOS 5D Mark III will also be available with the EF24-105mm f/4L IS USM zoom lens in a kit for an estimated retail price of $4,299.00.

Hands on with the Canon EOS 5D Mark III

Canon releases 600EX-RT radio-controlled Speedlite with other accessories

Canon today extends its range of acclaimed accessories, unveiling a number of new models designed to offer enhanced flexibility and new creative control to its professional and mid-range EOS Digital SLRs.

Sitting at the top of Canon's range, the Speedlite 600EX-RT is Canon's first flash unit to feature inbuilt wireless radio connectivity and replaces the advanced Speedlite 580EX II. Partnering with the new Speedlite Transmitter ST-E3-RT , this new model offers enhanced opportunities for photographers wishing to explore creative lighting techniques. In addition, Canon is also launching the BG-E11 battery grip, Wireless File Transmitter WFT-E7 and GPS Receiver GP-E2, which complement the newly-announced EOS 5D Mark III – offering increased versatility across a range of shooting situations – from studio portraits to field-based shoots – with a compact lightweight and affordable configuration.

Speedlite 600EX-RT: Taking creative flash further

The Speedlite 600EX-RT is a high-performance TTL flash unit designed to meet the expanding creative needs of modern professionals. Integrated radio frequency triggering, in addition to standard infra-red wireless flash control, allows photographers to achieve exciting results with complex on-and-off-camera lighting set- ups. Using one master 600EX-RT or the new ST-E3-RT radio-frequency wireless Speedlite transmitter, up to 15x 600EX-RT flash units, positioned up to 30m away, can be remotely triggered – offering great potential to experiment with more creative lighting techniques and effects. EOS cameras with a connected Speedlite 600EX-RT can also be triggered remotely by either model, allowing photographers to explore more extreme shooting angles to produce surprising and inspiring creative results.

Subjects over a wide range of distances can be lit creatively or evenly exposed, thanks to an increased guide number of 60m*1 and wide lens coverage of 20 – 200m. For wide- angle shots, a diffuser adapter can also reduce the focal length to 14mm and the bounce-and-swivel flash head creates more flattering, shadowless effects. Ideal for shooting portraits, a catch-light panel produces natural catch-lights in the eyes of a subject when shooting with bounce flash. Additionally, custom flash coverage options provide more creative scope by using guide number priority to light the subject, while creating slightly darker edges to the frame.

Like its predecessor, the Speedlite 600EX-RT communicates white balance settings to the camera through the hot shoe connection. However, to further balance flash and ambient light, a new colour filter adapter and two supplied colour gels can be fitted to balance the temperature of the flash and create a more natural effect when shooting around tungsten or mercury lighting. When shooting in dark conditions, photographers can also employ the AF-assist beam for accurate autofocus with lenses of 28mm or longer, ensuring the subject remains in focus when the flash fires.

Designed for professionals, the Speedlite 600EX-RT and Speedlite Transmitter ST-E3-RT feature a robust, weatherproof design matching that of the EOS-1D X, with a clear LCD display making it easy to select settings and switch between normal flash mode and wireless modes. Powered by four AA/LR6 batteries for added convenience, the Speedlite 600EX-RT offers fast, silent recycle times, allowing photographers to keep shooting and exploring creative lighting effects in all conditions.

WFT-E7: High-speed wireless control

The WFT-E7 is a new wireless file transmitter for a wide range of EOS models. For those who need to transfer their images quickly and easily, for example, photojournalists or sports photographers, the new WFT-E7 provides enhanced versatility through high- speed Wi-Fi and support for wired connectivity over Gigabit Ethernet. Featuring 802.11a/b/g/n support for file transfer speeds of up to 150mbps, and Bluetooth for linking to external GPS units, the WFT-E7 offers super-fast image transfer direct to an FTP server or even to a DLNA*2-enabled HDTV.

When creative shoots or harsh conditions require the photographer to control the camera from a distance, the WFT Server function of the WFT-E7 allows the camera settings and the scene framed in the viewfinder to be accessed and controlled through a web page on any internet-enabled device, such as smartphones, tablets or laptops. Camera settings can also be changed remotely via EOS Utility, allowing photographers to control and trigger the camera over a wired or wireless LAN connection.

The WFT-E7 has a lightweight design and can be attached to the bottom of the camera, to the new bracket AB-E1 or even to the strap. For added versatility, it also supports Linked shooting with up to ten other cameras, with Wireless Time syncing ensuring that the time across all slave devices is aligned with the master camera in order to maintain consistency across multiple units. During Linked shooting, the WFT server function can also be activated to allow easy remote access to the master and slave cameras for even greater creative control of lighting effects during multi-camera shoots.

GP-E2: Geo-tag your images with compact, lightweight GPS

Also launching today is the GPS receiver GP-E2 – a new compact, lightweight, high- performance hot shoe GPS unit which makes it easy for photographers to geo-tag their images. Compatible with the EOS-1D X, EOS 7D*3 and new EOS 5D Mark III, the GP-E2 tags photos with longitude, latitude and altitude data as well as the direction in which the shot was taken, adding information to the EXIF file of the image.

A GPS Logger function also allows photographers to track their route by downloading GPS data at regular intervals, whether the unit is attached to the camera body or stored in its case. Once back in the studio, photographers can tag their images with the GPS data stored in the log files and their route can be displayed using Google Maps or the bundled Map Utility software.

For improved accuracy and precision when recording the time of image capture, photographers can also synchronise the clocks of their cameras with the global atomic clock via UTC information downloaded from the satellite. This is particularly useful for professional photographers shooting with multiple EOS 5D Mark III bodies, who may wish to process all the images together and sort them according to the time each was recorded.

BG-E11: Improved handling for the EOS 5D Mark III

For photographers who want to shoot for longer with the EOS 5D Mark III, the new ergonomic battery grip BG-E11, doubles the battery life with two additional LP-E6 batteries, with the added flexibility of using AA batteries as an emergency back-up. For those who frequently shoot vertically, such as sports or portrait photographers, duplicate AF start, Focus point and AE-lock controls in addition to a second

Multi Controller and Control Dial make shooting vertically more comfortable and intuitive.

In keeping with the premium design of the EOS 5D Mark III, the BG-E11 is made of durable magnesium alloy and offers the same high standard of weather-proofing – ideal for harsher shooting environments.

Speedlite 600EX-RT Key features

• Guide number 60 (m, ISO 100, at 200mm)

• Radio triggering with 30m range

• Use up to 15 units together

• Infra-red wireless functionality

• Remote camera triggering

• Bounce-and-swivel head with zoom control

• White-balance correction filters

• Fast, quiet recycling

Speedlite Transmitter ST-E3-RT Key features

• Radio frequency remote flash trigger.

• Fire selected Speedlites from 30m away.

• Controls up to 15 flashguns.

• Remote camera triggering.

• Weather sealed against dust and moisture.

Wireless File Transmitter WFT-E7 Key features

• Supports IEEE 802.11n

• Built in Bluetooth

• Versatile design

• Easy Wi-Fi protected Setup

• FTP server transfer

• Remote control functions

• DLNA media server compatible

• Linked shooting

GPS Receiver GP-E2 Key features

• Hotshoe-mounted GPS unit for compatible EOS cameras.

• Embeds location and altitude data into each file's metadata.

• Digital compass records heading information.

• Data logging mode.

• Portable design, powered by 1xAA battery.

• Accurately set camera's time using UTC time.

BG-E11 Key features

• Improved handling for EOS 5D Mark III

• Duplicate controls for vertical shooting.

• Larger grip for bigger hands.

• Use two LP-E6 batteries, or four AA/LR6 cells as an alternative.

*1 ISO 100 at 200mm setting

*2 Digital Living Network Alliance

*3 Via firmware update – connection via cable only

Canon renew 24-70mm F2.8 II

The new EF 24-70mm f/2.8L II USM features completely redesigned optics to provide outstanding clarity, image quality and durability. A compact design makes it ideal for carrying on every shoot, and a range of optical enhancements provide improved performance – capturing greater detail across the frame while reducing distortion throughout the entire zoom range, particularly at the maximum 70mm focal length.

With a redesigned optical system that includes two Ultra-low Dispersion (UD) and one Super UD aspheric elements to minimise chromatic aberration and colour blurring, the lens delivers consistently sharp, high-contrast images. Each lens element also features Canon's optimised Super Spectra coatings to reduce ghosting and flare and ensure excellent colour balance. Additionally, a fluorine coating minimises the amount of dust, dirt and fingerprints that adhere to the front and rear of the lens, helping to maintain superior image quality.

The EF 24-70mm f/2.8L II USM also enables photographers to capture their subjects up close, with a minimum focusing distance of 0.38m at all focal lengths throughout the zoom range. A ring-type Ultrasonic Motor (USM) works in combination with a highperformance CPU and advanced AF algorithms to ensure accurate, silent and ultraresponsive autofocus. For those who prefer to maintain full control in every shot, fulltime manual focusing allows photographers to precisely tweak or alter the focus of their shot at any time, even when AF is engaged.

Distinguished L-series design

The EF 24-70mm f/2.8L II USM is the latest lens from the elite L-series to offer Canon's high-grade and user-focused design enhancements. The mechanical structure of the lens has been improved to offer enhanced zoom durability and greater shake and shock resistance within the lens barrel. The size of the lens has also been reduced by 10mm compared to the previous model, providing enhanced portability and greater convenience in everyday use. A new Zoom Lock lever also enables photographers to lock the zoom position at the extreme wide end to prevent damage to the lens in transit, while a water and dustproof construction enables users to continue shooting in harsh conditions.

Canon launches two stabilized wide-angle primes

Canon today launches the new EF 24mm f/2.8 IS USM and EF 28mm f/2.8 IS USM – the world's first 24mm and 28mm fixed wide-angle lenses to feature optical IS technology. Ideal for landscape and reportage, both lenses offer outstanding flexibility allowing photographers to shoot an even broader range of scenes and subjects – combining fast apertures with IS to enable sharp results when shooting handheld, even in low light conditions.

Offering an advantage of up to 4-stops over lenses without IS, both lenses are ideal for capturing more of the scene thanks to their wider focal lengths. Both feature a wide f/2.8 aperture, allowing photographers to explore shallow depth of field, or to shoot in lower-light conditions. Wide apertures and IS technology also make each lens ideal for shooting fast-moving subjects, while Canon's advanced IS technology is able to detect intentional panning movement and automatically switch from Normal IS mode to Panning IS mode – helping users to capture movement with greater accuracy.

Silent, high-speed AF performance is provided by the inclusion of a ring-type USM and additional features including optimized AF control. Full-time manual focusing also ensures adjustments can be made even when AF is engaged, while a minimum focusing distance of 0.20m (EF 24mm f/2.8 IS USM) and 0.23m (EF 28mm f/2.8 IS USM) allows photographers to get even closer to smaller or more detailed subjects.

Designed to perform

Both the EF 24mm f/2.8 IS USM and EF 28mm f/2.8 IS USM feature redesigned optics to improve image quality and reduce the need for post-production. An aspherical glass moulded (GMo) lens element is incorporated to correct aberration throughout the optical system, while Canon's optimised Super Spectra Coatings reduce ghosting and flare for stand-out image quality. Externally, both models also boast a number of design similarities with Canon's professional L-series lenses, with a similar coating on the barrel and a similar design on the focus ring. A distance scale is also included to assist with landscape photography, while the compact design makes these lenses an unobtrusive addition to any kit bag.

Canon Announces PowerShot G1 X

Canon today introduces the PowerShot G1 X – a revolutionary new compact camera with a large CMOS sensor, designed to produce DSLR levels of image quality and control in a highly portable metal body. Created for professional and serious photographers, the PowerShot G1 X creates a prestigious new category at the top of Canon's legendary G-series line-up, and redefines the performance achievable from a compact camera.

A high-quality camera in its own right or the perfect complement to a professional DSLR, the PowerShot G1 X combines EOS sensor technology with DIGIC 5 processing power, a new precision Canon lens and extensive manual control – creating the finest compact camera Canon has ever produced. Designed to be highly portable, the PowerShot G1 X features a zoom lens which retracts into a discreet, robust metal body, providing photographers with an unimposing camera that delivers high quality images and superior handling.

PowerShot G1 X – key features:

• Large 14.3 MP CMOS, DIGIC 5, HS System
• Compact 4x zoom; Intelligent IS
• 7.5 cm (3.0") vari-angle LCD; OVF
• Full Manual, RAW, DPP
• Full HD, HDMI
• High-speed Burst HQ
• Smart Auto
• Extensive accessories
• HDR mode and ND filter
• Optional 40m waterproof case

The Canon G1 X should be available in February 2012 at a retail price of USD799.99.

Canon announces ELPH 520 HS and ELPH 110 HS

Canon today launches the IXUS 500 HS and IXUS 125 HS, two stunning IXUS models that allow users to capture every moment with ease and in style. Combining advanced features with stand-out, compact design and Canon’s leading lens technology, these models make it easy to capture high quality still images and Full HD movies on nights out or holidays.

Showcasing Canon’s advanced lens innovation, the IXUS 500 HS packs an impressive 12x optical zoom into a tiny, 19.2 mm body, making it the slimmest camera of its type in the world1. Available in four sophisticated colours, red, blue, black and silver, the IXUS 500 HS epitomises IXUS with a futuristic, metallic finish and minimalist design. The IXUS 125 HS is offered in a range of bright and exciting hues, pink, red, silver, green and blue, that allow users to express their individuality and stand out from the

crowd.

ELPH 520 HS/IXUS 500 HS – key features:

• 12x zoom in tiny and stunning metal body
• HS System: 10.1 MP CMOS and DIGIC 5
• Intelligent IS
• 7.5 cm (3.0") PureColor II G LCD
• Full HD movies
• Smart Auto (58 scenes)
• Face ID
• High-speed shooting
• Movie Digest (720p)
• Optional 3m waterproof case
• Will be available in black, silver, red and blue in March with an estimated selling price of $299.99.

ELPH 110 HS/IXUS 125 HS – key features:

• Beautiful slim metal body with 24mm, 5x zoom
• HS System: 16.1 MP CMOS and DIGIC 5
• Intelligent IS
• 7.5 cm (3.0") PureColor II G LCD
• Full HD movies
• Smart Auto (58 scenes)
• Face ID
• High-speed shooting
• Movie Digest (720p)
• Optional waterproof case
• Scheduled to be available in February with an estimated selling price of $249.99.

Double Exposure: Canon vs. Nikon

Canon EOS 1D X - The Birth of a New Flagship

Canon EOS-1D X professional DSLR announcement

Canon U.S.A., Inc., a leader in digital imaging, is proud to introduce a completely revolutionized EOS-1D series camera, the Canon EOS-1D X Digital SLR camera.* As the new leader in Canon’s arsenal of professional DSLRs, the EOS-1D X will be a high-speed multimedia juggernaut replacing both the EOS-1Ds Mark III and EOS-1D Mark IV models in Canon’s lineup. Enhancing the revolutionary image quality of the EOS-1Ds and speed capabilities of the EOS-1D series, the EOS-1D X DSLR features an 18-megapixel full-frame Canon CMOS sensor, Dual DIGIC 5+ Imaging Processors, 14-bit A/D data conversion and capable of shooting an incredible 12 frames-per-second (fps). Canon’s EOS DSLR cameras and accessories have a long-standing legacy of providing high-quality results to professionals in a wide range of markets, including sports, nature, cinematography, wedding and commercial studios. The addition of this new model will help take this tradition to a whole new level.

The EOS-1D X announcement comes on the heels of Canon’s recent manufacturing milestone with the production of the Company’s 50-millionth EOS-series SLR camera in September of 2011. Furthermore, Canon will achieve yet another milestone at the end of this month producing the 70-millionth EF lens.

“The EOS-1D X represents the re-invention of the EOS-1Ds and EOS-1D series, combining new proprietary Canon technologies with the culmination of customer feedback and requests from the field. We are proud to introduce this camera to the worldwide community of professional photographers and cinematographers with the features and capabilities they need to capture the great moments that display their talent,” stated Yuichi Ishizuka, executive vice president and general manager, Imaging Technologies and Communications Group, Canon U.S.A.

Canon 1D X Official Specifications

• 18.1MP Full Frame CMOS Sensor
• ISO 100-51200 – expandable to ISO 50 (L), 102400 (H1), 204800 (H2)
• 14-bit RAW Capture w/ M-RAW at 10MP & S-RAW at 4.5MP
• Video Capture: 1920 x 1080 at 30p/25p/24p; 1280 x 720 at 60p/50p
• SMPTE-compliant timecode embedding
• Max continuous record time of 29 minutes and 59 seconds
• 12 fps w/ AE and AF
• 14 fps JPEG only w/ mirror up
• Dual DIGIC 5+ Image Processors
• 3.2″ LCD at 1.04 million dot resolution
• 252-zone metering
• 100,000-pixel RGB metering sensor
• 61-Point High Density Reticular AF including 41 cross-type AF Points
• 21 f/5.6 cross-type sensors
• 20 f/4.0 cross-type sensors
• 5 f/2.8 dual cross-type sensors
• 400,000 shutter cycles rated
• Gigabit-Ethernet connection
• Weather-Resistance
• Ultrasonic Wave Motion Cleaning
• Dual CF Card Slots
• Compatible with UDMA 7 CF cards

Pricing and Availability

The Canon EOS-1D X Digital SLR camera is scheduled for March 2012 availability and will be sold in a body-only configuration at an estimated retail price of $6,800.00. The compact, lightweight WFT-E6A Wireless File Transmitter is scheduled to be available in March 2012 and have an estimated retail price of $600. Availability for the GP-E1 GPS receiver is expected in April 2012 with an estimated retail price of $300.

Canon launches PowerShot SX40 HS

Canon today unveils the latest addition to its range of powerful, ultra-zoom compact cameras. Combining an incredible 35x ultrawide- angle zoom lens, full manual control and Full HD movie capture, the PowerShot SX40 HS is ideal for photographers who want the flexibility and control of a DSLR and the versatility of a huge focal range packed into a compact body.

Providing outstanding image quality, the PowerShot SX40 HS is among the first PowerShot models to feature Canon's new DIGIC 5 image processor which boosts the performance of the HS System and offers advanced shooting options as well as supporting Full HD (1080p) movie capture. The amazing zoom range allows any subject to be captured with ease, from high-speed action at the racetrack to distant wildlife on the African plains and abstract close-ups. New Intelligent IS technology also ensures still images are crisp, and video footage is smooth and clear.

PowerShot SX40 HS – key features :

• 35x ultra wide-angle zoom with USM (24-840mm equivalent)
• Image Stabilizer (4.5-stop). Intelligent IS
• HS System (12.1 MP) with DIGIC 5
• Full HD, HDMI
• 6.8 cm (2.7") vari-angle LCD, EVF
• Smart Auto, Multi-area WB
• High-speed Burst HQ
• Manual modes
• Zoom Framing Assist
• Range of accessories

The SX 40 HS should be available in September for USD429.99.

Canon announces PowerShot S100

Canon today announces the launch of the new PowerShot S100 – a powerful, versatile and highly compact camera offering photographers extensive control and leading image quality. The most advanced PowerShot S-series model to date, the PowerShot S100 surpasses the high standards set by its acclaimed predecessor, featuring a new f/2.0 Canon lens and an enhanced HS System, which combines an elite high-sensitivity sensor with the very latest in Canon processing technology – DIGIC 5.

Packed with upgrades, the PowerShot S100 marks a true step forward for the PowerShot S-series. Its 24mm ultra-wide angle, 5.0x optical zoom genuine Canon lens provides greater power and flexibility, and combines with Canon's Intelligent Image Stabilizer (IS) system to deliver crisp, clear images in stills and movies. GPS functionality records the time and location of every shot, Full HD movie recording captures stunning video, and the powerful DIGIC 5 processor offers fast shooting speeds and even better image quality in all conditions. All of these new features also come in a super-slim body measuring just 26.7mm front-to-back, available in matte black and titanium silver variants.

Canon PowerShot S100 – key features:

• High-sensitivity 12.1 Megapixel Canon CMOS (1/1.7 type)
• HS System with powerful DIGIC 5
• Ultra-wide 24mm, f/2.0, 5x zoom lens. Intelligent IS
• Lens Control Ring, NR Control & RAW
• GPS
• Full HD, HDMI
• Large 7.5 cm (3.0") LCD
• High-speed Burst HQ
• Smart Auto, Multi-area WB
• Optional Waterproof Case

The S100 should be available in November for USD429.99.

Canon announces IXUS 1100 HS

Canon today unveils the incredible IXUS 1100 HS – the ultimate touchscreen IXUS with an amazing 28mm wide-angle 12x optical zoom lens which retracts fully into a compact, stainless steel body, making it the slimmest camera in its class. This new flagship IXUS is the latest model to offer Canon's advanced HS System for beautiful, low-noise images in all conditions. The IXUS 1100 HS also features a new Intelligent IS system to ensure any subject is captured in crisp detail, whether up-close, in low light, or at the fullest extent of the zoom.

Combining the latest imaging technologies with Canon's premium IXUS styling, the IXUS 1100 HS is one of the most advanced IXUS models to date – allowing photographers of all levels to capture breath-taking stills and Full HD movies. A huge 8.0 cm (3.2") touchscreen provides exceptional fingertip control, making it easy to frame and play back images and movies, whilst Full HD video with high quality stereo sound makes the camera the ideal companion on holidays and nights out.

IXUS 1100 HS – key features:

• 12x zoom, wide 28mm. Intelligent IS
• HS System (12.1 MP)
• Ultra compact metal body
• 8.0cm (3.2") PureColor II Touch LCD
• Full HD, Powered IS
• Smart Auto (32 scenes)
• High-speed Burst & Super Slow Motion Movie
• iFrame movie. Movie Digest
• Creative modes
• Hints & Tips

The 1100 HS should be available in October at an initial retail price of $349.99.

Canon introduces IXUS 230 HS

Canon today adds to its premium IXUS series with the launch of the IXUS 230 HS – a striking, super-slim 8x optical zoom camera that fuses leading optical technology with stand-out design. Elegantly-styled in six vibrant colours, the new model packs a powerful Canon lens into a thin metal body with a range of leading features, making it easy for users to capture memories in incredible detail.

The IXUS 230 HS is the latest in the IXUS line to benefit from the HS System, providing premium Canon image quality in all shooting conditions, and especially in low light. Ideal for parties, special occasions or holidays, the camera features a precision 28mm 8x optical zoom lens, and at just 22.1mm thick, is the world's slimmest camera of its type. It's also among the first to include Canon's new Intelligent IS system, making it easy to capture richly-detailed and shake-free stills, or steady Full HD (1080p) movies.

IXUS 230 HS – key features:

• 8x zoom, 28mm wide lens. Intelligent IS
• HS System (12.1 MP)
• Smart, thin metal body
• 7.5 cm (3.0") PureColor II G LCD
• Full HD, Powered IS
• Smart Auto (32 scenes)
• High-speed Burst & Super Slow Motion Movie
• iFrame movie. Movie Digest
• Creative modes
• Hints & Tips

The 230 HS should be available in October at an initial retail price of $259.99.

Canon launches PowerShot SX150 IS

Canon today announces the launch of the PowerShot SX150 IS – a high resolution, high-zoom digital camera, packed with fun features that make it easy to capture memorable moments in stills and HD movies. With an impressive 12x optical zoom and sharp 14.1 Megapixel resolution, the PowerShot SX150 IS allows all members of the family to improve their photography skills, or simply let the camera do the work, delivering high quality point-and-shoot photos

Boasting a compact, ergonomic design available in red, black and silver, the PowerShot SX150 IS offers an impressive range of features. Whether on holiday, weekends away or family days out, it's simple to capture treasured memories, providing the ideal option for users looking for outstanding performance, simplicity and value in one package.

Canon PowerShot SX150 IS – key features

• 12x zoom, 28mm wide lens. Intelligent IS
• 14.1 MP CCD
• Smart Auto and Easy modes detect 32 scenes
• 7.5 cm (3.0") LCD
• HD movies with stereo sound
• Full Manual control
• Creative Filters. Miniature Effect
• Smart Shutter with Wink Self-Timer
• iFrame movie
• Hints & Tips

The SX150 IS should be available in September at an initial retail price of $249.99.