Olympus announces SP-810UZ

Travelers looking for a camera flexible enough to get up close for beautiful macro images of flowers while exploring exotic islands or to capture the magnificence of the Old Faithful geyser from hundreds of feet away without changing lenses, now have the ultimate camera with the introduction of the new SP-810UZ. Featuring a wide 1:2.9-5.7 24-864mm* zoom lens and a 36x optical zoom, this S-series camera is one of the smallest compact cameras currently on the market with a zoom of 36x**, providing further proof that Olympus lets you capture it all.

"The SP-810UZ is the best zoom performance Olympus has ever delivered," said Jennifer Schmell, product manager Olympus Imaging America Inc. "No compact camera from Olympus has ever offered such impressive wide-angle zoom performance. As the most powerful camera in Olympus' ultrazoom category, it succeeds the prestigious SP-800UZ."

Expert Still and HD Movie Performance

From the sidelines of the soccer field to bird-watching on a riverboat, engage AF Tracking technology to lock focus on your fast-moving subjects and keep them in focus, even while they move in and out of the frame. The fast, wide 1:2.9-5.7 24-864mm* zoom lens combined with Dual Image Stabilization, enhanced ISO sensitivity, Shadow Adjustment Technology and TruePic III+ image processor guarantee tack-sharp photos and virtually eliminate blur in high-definition (HD) videos. With HDMI Control, you can use your HDTV's remote to control playback functions and navigate the camera's menus from the comfort of your couch.

Be Creative and Express More

Ten Magic Filters apply your own creative vision to movies and stills for greater artistic freedom. New Miniature Filter narrows the depth of focus and enhances color and contrast to convert your real-life images to look like a magical toy world. The new Reflection Filter adds a reflection to your subject as though it were standing over a glassy, still lake. In 3D-mode, the SP-810UZ combines two photos of the same subject from different angles to generate dynamic 3D images that can be viewed on a 3D-compatible monitor or television. Another creative highlight is In-Camera Panorama, which helps you capture a super-wide angle photo simply by panning the camera across the scene to combine three shots into one inside the camera.

Easy Operation

By eliminating time-consuming manual settings, the SP-810UZ frees you to concentrate on your subject. Intelligent Auto Mode recognizes the five most common photo scenarios and automatically optimizes settings such as focus and lighting. Don't forget the family pet! Activate Pet Detection mode to automatically capture your furry friend's face when it looks at the camera. The SP-810UZ is also compatible with an optional Eye-Fi SD card, adding Wi-Fi capability so you can automatically upload images to your computer as you take them. Be the life of the social media party by uploading your shots immediately.

Availability

The Olympus SP-810UZ will be available in black, starting in September 2011. It will ship with a Lithium-Ion Battery (LI-50C) & Charger, USB Cable, USB-AC Adapter, Audio/Video Cable, Protective Lens Cap w/ Strap, Camera Strap, Quick Start Guide, Warranty Card, Instruction Manual and [ib] Software CD-ROM.

U.S. Pricing / Product Configurations

Olympus SP-810UZ Estimated Street Price: $329.99

Olympus announces E-PL3 US pricing

Imaging enthusiasts will rejoice knowing that they can finally get their hands on the desirable Olympus PEN E-PL3 – a powerful camera designed for photographers craving a portable camera with pro quality and point-and-shoot simplicity. The PEN E-PL3 is an interchangeable lens camera offering a sleek, metal body packed with versatile controls and lenses with professional image quality.

Available in September, the Olympus PEN E-PL3 will be sold at the affordable price of $699.99 and will deliver amazing image quality and lightning fast speed for brilliant still images and high-definition (HD) video. It will ship bundled with either a wide-angle zoom M.Zuiko 14-42mm lens (28mm-84mm equivalent), optimized for fast autofocus (AF) and silent AF operation, or the M. Zuiko 17mm ultra-compact and portable wide-angle pancake lens (34mm equivalent).

The PEN E-PL3 is a member of the Olympus PEN family of compact system cameras that also includes the new E-P3 and E-PM1. Designed to help innovation seekers capture and share their unique visions, the Olympus PEN E-PL3 combines pro quality with the portability of a point-and-shoot and features found on bulkier DSLR-type cameras.

Olympus also expands the power of its PEN Micro Four Thirds system family today with the introduction of the compact VF-3 Electronic Viewfinder. Attractively priced at $179.99, the VF-3 easily attaches to Olympus PEN models with an accessory port, as well as the Olympus XZ-1 for eye-level convenience.

Availability

The Olympus PEN E-PL3 kit will be available in black, white, red and silver, starting in September 2011. The kit includes the PEN E-PL3 body, lens, USB cable, video cable, BLS-1 Li-Ion battery pack, Li-Ion battery charger, shoulder strap, OLYMPUS [ib] software CD-ROM, manuals and registration card.

The updated Olympus Viewer 2 software is included with all new Olympus PEN cameras. The software helps users edit and organize photos and play back AVCHD video. Olympus Viewer 2 also enables users to experience new functions, including the application of new art filters, effects and variations.

U.S. Pricing / Product Configurations

Olympus PEN E-PL3 Body with MSC M.ZUIKO DIGITAL ED m14-42mm II R f3.5/5.6 Zoom or 17mm Lens Estimated Street Price: $699.99

Olympus VF-3 Electronic Viewfinder Estimated Street Price: $179.99

Olympus PEN E-P3 announced

Today Olympus announces a new flagship PEN camera designed for the hobbyist or advanced photographer who desires superior image quality, FAST (Frequency Acceleration Sensor Technology) Autofocus Tracking System and total creative control in a body portable enough to travel the world: the PEN E-P3.

The powerful Olympus PEN® E-P3 is the ultimate PEN camera for visual expression, delivering professional image quality, the World’s Fastest AF** speed, a huge selection of built-in creative features and an easy-to-use interface, all elegantly packaged in a classic, all-metal body with full-advanced controls. Two new M. Zuiko prime lenses also join the family of six MICRO Four Thirds® lenses, to expand the broad options offered to imaging enthusiasts.

Look what you can do with the new Olympus PEN E-P3. It blends high-quality still images expected of a digital single lens reflex (DSLR) camera with high-definition (HD) video, AC3 Dolby Digital audio (comparable to studio recordings) and In-Camera Creativity in an ultra-portable body. The PEN E-P3 has it all.

Outstanding New Features:

• 12.3 MP Live MOS Sensor – Utilizing new Fine Detail Processing Technology for greater detail in the photograph, the sensor is optimized to maximize the performance of all M. Zuiko digital lenses in all shooting conditions;
• TruePic VI Image Processor – This new image engine, designed specifically for the Olympus PEN, features Real Color Technology for improved color reproduction and faster speeds;
• FAST AF – To meet the demand for focusing speed, Olympus has introduced the new FAST AF Tracking System. The FAST AF Tracking System features 35 focus points as well as new Tracking AF to ensure fast & accurate focus each and every time;
• Low Light Performance – AF Illuminator / Built In Flash / ISO to 12,800;
• Fast Shutter Response – Never miss a shot again with fast shutter response time of less than 60 milliseconds;
• Full HD Movie – Shoot up to 29 minutes of full 1080i HD video in either AVCHD or AVI formats; and
• 3-inch 614,000 pixel OLED Touch screen – Bright high-resolution screen features a newly-designed touch interface that provides an innovative touch display solution.

“With a classic, compact, all-metal body reminiscent of the Olympus PEN E-P1, the PEN E-P3 offers an unprecedented level of portability to help you capture great images and videos on the go,” said Katie Roseman, senior product manager, Olympus Imaging America Inc. “This camera has the creative flexibility to give you a true professional experience.”

Availability

The Olympus PEN E-P3 kit will be available in stylish black, white and silver, starting in August 2011. It includes the PEN E-P3 body, lens, USB cable, video cable, BLS-1 Li-Ion battery pack, Li-Ion battery charger, shoulder strap, OLYMPUS [ib] software CD-ROM, manuals and registration card.

U.S. Pricing / Product Configurations

Olympus PEN E-P3 Body with MSC M. Zuiko Digital ED 14-42mm II R f3.5/5.6 Zoom Lens

Estimated Street Price: $899.99

Olympus PEN E-P3 Body with MSC M. Zuiko Digital ED 17mm f2.8 Prime Lens

Estimated Street Price: $899.99

Olympus PEN Lite and PEN Mini announced

Today Olympus launches three new PEN compact system cameras designed to help inspiration-seekers capture their unique visions and share their stories in brilliant still images and high-definition (HD) video. The Olympus PEN family combines the portability of a point-and-shoot with features found on bulkier cameras or camcorders to deliver amazing image quality and lightning fast speed. With a new 12.3-megapixel Live MOS Image Sensor, TruePic™ VI Image Processor, high ISO of 12,800, a reengineered autofocus system, full 1080i HD video with Dolby Digital sound recording, newly designed user interfaces and a variety of Art Filters and built-in creative features, these powerfully simple cameras offer advanced capabilities without the complexity of a digital single lens reflex (DSLR) camera.

In addition to these great shared capabilities, each new model offers unique features:

• PEN E-P3: Also announced today, the flagship Olympus PEN with a classic, all-metal design and the world’s fastest autofocus. A body portable enough to travel the world without sacrificing DSLR image quality and control that experienced photographers expect. It features a bright, 614,000 pixel, high-resolution, OLED touchscreen to easily navigate and control the camera at the touch of a finger.
• PEN E-PL3: This powerful camera is perfect for photographers who want their memories to reflect incredible, professional image quality. Easy-to-use creative technologies are packed in its versatile body – the size of a small, portable point-and-shoot camera, but with the versatility of interchangeable lenses. A clever, tilting three-inch LCD empowers photographers to go head-and-shoulders above the crowd to capture graduations, easily stoop to eye-level as babies take their first steps or even lower to the ground to get an adorable shot of the family pet.
• PEN E-PM1: The smallest and lightest Olympus PEN is available in six stylish colors (purple, pink, brown, white, silver and black) and features a new and simplified user interface as well as a streamlined button structure for superior ease of use. Its small size and portability make it the ideal camera to document life’s fun and spontaneous moments.

U.S. Pricing / Product Configurations

Olympus PEN E-P3 Body with MSC M.ZUIKO DIGITAL ED m14-42mm II R f3.5/5.6 Zoom Lens

Estimated Street Price: $899.99

Olympus PEN E-P3 Body with MSC M.ZUIKO DIGITAL ED m17mm f2.8 Prime Lens

Estimated Street Price: $899.99

Olympus PEN E-PM1 Body with MSC M.ZUIKO DIGITAL ED m14-42mm II R f3.5/5.6 Zoom Lens

Estimated Street Price to be announced

Olympus PEN E-PL3 Body with MSC M.ZUIKO DIGITAL ED m14-42mm II R f3.5/5.6 Zoom Lens

Estimated Street Price to be announced

Olympus PEN E-PL3 Body with MSC M.ZUIKO DIGITAL ED m17mm f2.8 Prime Lens

Estimated Street Price to be announced

Olympus unveils two new prime lens for Micro Four Thirds

Two powerful, fast new prime lenses and two new accessories maximize the performance of the Olympus PEN® E-P3, E-PL3 and E-PM1 compact system cameras, also announced today, to help photographers capture their unique visions of the world. The M. Zuiko Digital ED 12mm f2.0 lens (24mm equivalent) and M. Zuiko Digital ED 45mm f1.8 lens (90mm equivalent) are Movie & Still Compatible (MSC) and feature high-speed, near-silent autofocus during still shooting and high-definition (HD) video capture. Joining them is the sleek, versatile FL-300R Compact Flash and the MCG-2 interchangeable Camera Grip available exclusively for the PEN E-P3.

The powerfully simple and growing Olympus PEN MICRO Four Thirds family now features eight fully-compatible MICRO Four Thirds lenses. The legendary Olympus Zuiko® Digital Four Thirds range of 27 high-quality lenses, OM-series and other manufacturers’ lenses can be attached to Olympus PEN cameras with optional adapters.

New High-Speed and Near-Silent MICRO Four Thirds Lenses

• M. Zuiko Digital ED 12mm f2.0 lens: This high-speed, single-focal-length, wide-angle lens is ideal for shooting high-quality, dramatic landscapes and street scenes in low-light conditions. It has a beautiful full-metal body and a snap ring that enables photographers to pan focus with a distance indicator.
• M. Zuiko Digital ED 45mm f1.8 lens: This single-focal-length portrait lens has a beautiful shallow depth of field which allows for background blurring effects that are not possible with the 14-42mm kit zoom lens. The MSC mechanism is great for tracking a moving child or pet, and provides a quick and silent focus mechanism for movies and still photography.

These two lenses join the new movie & still compatible (MSC) ED m14-42mm II R f3.5/5.6 zoom lens (28mm-84mm equivalent) which comes standard with the new PEN kit as well as the M. Zuiko Digital ED 40-150mm II R f4.0-5.6 lens, an extremely light, wide-zoom range with a 35mm equivalent to 80-300mm lens that offers versatility and portability. Both have been designed to match the body design of the new generation of PEN cameras.

New Accessories for a Variety of Shooting Challenges

• FL-300R Compact Flash: It functions as a bounce flash and wireless remote flash with enough power for snapshots. Photographers can use it in tandem with the camera’s built–in, pop-up flash, or as an alternative to it. It is designed in silver to match the new PEN lineup. Additionally, it has the ability to function wirelessly through a remote control function on the new E-P3, E-PL3 and E-PM1.
• MCG-2 Exchangeable Camera Grip: Available exclusively for the PEN E-P3, this accessory easily and comfortably extends the camera’s grip area to fit any photographer’s hands perfectly. It is available in black and beige.

U.S. Pricing and Availability

M. Zuiko Digital ED 12mm f2.0 lens: Available Now

Estimated Street Price: $799.99

MCG-2 Exchangeable Camera Grip: Available Now

Estimated Street Price: $19.99

FL-300R Compact Flash: Available Now

Estimated Street Price: $169.99

M. Zuiko Digital ED 45mm f1.8 lens: Available in September 2011

Estimated Street Price: $399.99

Olympus E-PL2 announced

Today Olympus announces the new powerfully simple PEN E-PL2, the fourth generation of the award-winning and pioneering Olympus PEN family of compact interchangeable lens digital cameras. Known for pro quality, point-and-shoot simplicity and high-definition video, the PEN E-PL2 continues the PEN family's legacy of simple design, intuitive interface and Digital Single Lens Reflex (DSLR) image quality. The new camera also expands your creative potential with Live Guide II, new in-camera creative features, new auxiliary lenses, a new Close-Up Spotlight accessory (MAL-1) and the new Olympus PENPal™ Bluetooth accessory. Capturing amazing still images and HD video just got a lot more fun. Further proof that Olympus lets you capture it all.

Outstanding Features:

• MSC Lens - the new Movie & Still Compatible (MSC) ED m14-42mm f3.5/5.6 zoom lens (28mm-84mm equivalent) features a high-speed, silent autofocus during still shooting and high definition (HD) video capture;
• New 3" 460,000 dot LCD - for bright and easy image composition;
• Live Guide II - preview HD video and still image effects on the E-PL2's high-resolution LCD screen to achieve the perfect result effortlessly;
• Art Filter Variations and Enhancements -- choose from different art filter looks to expand your creative horizons or overlay different art filters to create something new, now with full manual control;
• ISO 6400 - take great low-light photos with the camera's increased ISO sensitivity;
• New Ergonomic Body Design - shoot stills and videos comfortably with a more ergonomic grip and updated button placement and functionality for ease of use; and
• Face Detection with iDetect - an amazing new function makes it easier to capture the spirit of your subject, automatically making a person's eye the focus point of the image. The E-PL2 further reduces the chance of blurred subjects in images by recognizing up to eight faces, tracking them within the image area, and automatically focusing and optimizing exposure for sharp portraits.

At an affordable $599.99 with the new MSC ED m14-42mm f3.5/5.6 zoom lens (28mm-84mm equiv.), the 12.3 megapixel ergonomically-designed E-PL2 is perfect for everyone from beginners, who want to expand their creative horizons, to experienced photographers who desire high-quality results without the size and weight of a traditional DSLR.

"The innovative PEN E-PL2 is designed to go with you and grow with you – it's the total compact multimedia package," said Katie Roseman, product manager, Olympus Imaging America Inc. "We've expanded everything but the size of the camera. Live Guide II, new art filter variations and enhancements for instant gratification, three converter lenses and MAL-1 close-up spotlight will all help grow your creative potential, while the Olympus PENPal lets you send images straight from the camera to your smart phone for social sharing."

Availability

The Olympus E-PL2 Kit will be available in January 2011. It includes the E-PL2 Body, M. ZUIKO MSC DIGITAL ED m14-42mm f3.5/5.6 Zoom, USB Cable, Video Cable, Li-Ion Battery Pack (BLS-5), Li-Ion Battery Charger (BCS-1), Shoulder Strap, OLYMPUS [ib] software CD-ROM, Manuals and Registration card.

U.S. Pricing / Product Configurations

E-PL2 Body with MSC M. ZUIKO DIGITAL ED m14-42mm f3.5/5.6 Zoom Lens

Estimated Street Price: $599.99

Olympus unveils TG-610 and TG-310 rugged compacts

Olympus, known for its robust line of ruggedized digital cameras today has added the new Olympus TG-610 and TG-310 Waterproof, Shockproof and Freezeproof models. They build on the Tough series' reputation of delivering amazing images while enduring extreme expeditions and everyday adventures, including life with kids.

The new Tough cameras are Waterproof (to 16 feet for the TG-610 and 10 feet for the TG-310), Shockproof (to 5 feet) and Freezeproof (to 14 degrees Fahrenheit) to deliver amazing images even when you take them to extremes. Beyond their durable exteriors, the TG-610 and TG-310 deliver superior image quality thanks to 14 megapixels, high-definition (HD) video, wide-angle optical zoom lenses (5x on the TG-610 and 3.6x on the TG-310) and dual image stabilization. The cameras come in a variety of colors to complement your own individual style.

Whether at the local pool, a tropical reef or the ski slopes, consumers want a camera tough enough for life's thrills. The new Tough cameras come packed with a variety of new features that deliver a worry-free use, anytime, anywhere.

• HD Movie & HDMI Control – high-definition video (HD video) delivers a broadcast-quality movie experience when played back on a high-definition television (HDTV);
• 3D Photo Mode – captures two shots of a scene from two different angles to create still photos that can be viewed with the added excitement and realism of 3D;
• Eye-Fi Card Compatibility – allows automatic wireless uploading of images to the website or PC of your choice;
• New Magic Filters – make it possible to create special artistic effects in still images and/or movies directly in the camera;
• In-Camera Panorama – offers quick and easy panorama shots; and
• AF Tracking – tracks a moving subject automatically and keeps it in focus for optimal image quality.

"Because life's an adventure, you need a camera that's tough enough to make the journey with you," said Jennifer Schmell, product manager, Olympus Imaging America Inc. "When you're swimming with the dolphins, the powerful underwater functions like Underwater Snapshot Mode and Underwater HD Movie in 3D will ensure that your trip is more memorable than ever before."

The TG-610 and TG-310 shoot gorgeous 720p HD videos above and below the water's surface, so you'll always capture the moments you cherish in clear, crisp high-definition at the touch of a button. With HDMI Control, playback is also a breeze. Gone are the days of friends and family huddling around your camera's tiny LCD to see the pictures and movies you just captured. Now, you'll be the hit of the party or any family event when you proudly display your brilliant images and movies on high-definition televisions. Simply connect the camera to an HDTV with an optional HDMI cable. With HDMI Control, you can use your HDTV's remote to control playback functions and navigate the camera's menus from the comfort of your couch.

Availability

The TG-610 and TG-310 will be available in February 2011. They ship with a wrist strap, WIN/Mac USB cable, audio/video cable, Li-Ion rechargeable battery, manual, warranty card and OLYMPUS [ib] software.

U.S. Pricing

TG-610 Estimated Street Price: $299.99 (U.S.)

TG-310 Estimated Street Price: $199.99 (U.S.)

Olympus E-5 professional DSLR announced

Today Olympus announces the E-5, a new digital single lens reflex (DSLR) camera that builds on the company’s tradition of innovation to meet the rigorous demands of professional photographers and experienced amateurs. In recent years, Olympus has changed the DSLR marketplace by pioneering groundbreaking features, including the first 100 percent digital-specific lenses, the award-winning Supersonic Wave Filter Dust Reduction System, the first Full -Time Live View system and a completely splashproof and dustproof magnesium alloy DSLR body. Olympus continues this legacy by pairing these technologies with several new breakthrough features developed for the E-5 camera, providing further proof that Olympus lets you capture it all.

• Superior Image Quality: The E-5 camera achieves the highest image quality of any Olympus camera by pairing a 12.3 megapixel High-Speed Live MOS Sensor with a TruePic V+ image processing engine that boasts new “Fine Detail Processing” technology for greater detail in the photograph. Optimized to maximize the performance of the Zuiko® Digital Lenses, Fine Detail Processing takes digital photography to the next level.
• 270 Degree Swivel LCD: A 3.0-inch dual axis swivel HyperCrystal® LCD with 920,000 dots makes it easy to frame High Definition (HD) videos and still images at any angle from low to high and side to side to ensure accurate composition.
• Limitless Creativity: Ten in-camera Art Filters including new Dramatic Tone round out this DSLR’s impressive feature set. For the first time, photographers can use Art Filters in all shooting modes, program auto, shutter priority, aperture priority and manual modes and movies with expanded control. Both still and movie capable, the E-5 camera offers HD video in an E-System DSLR for the first time.

“The E-5 camera combines the E-System’s legendary durability, reliability and professional image quality with HD video, multi-exposure and creative art features of the PEN® series,” said John Knaur, senior marketing manager, Digital SLR, Olympus Imaging America Inc. “Wherever you’re shooting, the rugged splashproof design of this camera will capture excellent images and video and withstand any rough conditions you might encounter.”

Availability

The Olympus E-5 camera will be available in October 2010. It includes the E-5 Body, USB Cable, Video Cable, Li-Ion Battery Pack (BLM-5), Li-Ion Battery Charger (BCM-5), Shoulder Strap, OLYMPUS software CD-ROM, Manuals and Registration card.

Olympus unveils the affordable Pen

The new Olympus PEN® E-PL1 is truly greater than the sum of its parts, with a surprisingly small camera body packed with technology normally found in bigger, bulkier and heavier professional Digital Single Lens Reflex (DSLR) cameras and High-Definition (HD) camcorders. This third-generation PEN is built for shutterbugs who always wanted better pictures and considered a DSLR, but were intimidated by the bulky size and complex interface. The new camera’s simple design and easy interface enable consumers to easily create amazing images never dreamt possible. It will make you wonder how Olympus managed to put all of these powerful features inside such a compact camera for only $599.99.

The E-PL1 equals an affordable and powerfully simple all-in-one package that travels with you to capture life in the high quality that your memories deserve.

“Many of today’s consumers want a camera with the professional still image quality of a DSLR and HD video in a compact body that’s as easy to use as a point-and-shoot,” said John Knaur, senior marketing manager, Digital SLR, Olympus Imaging America Inc. “Thanks in part to an image sensor that’s approximately eight times larger in size than what’s inside the average point-and-shoot camera, the E-PL1 delivers outstanding high-quality images. Add the flexibility of high-quality interchangeable lenses, the convenience of a built-in pop-up flash, in-camera creative features and technology designed to produce images effortlessly, and the E-PL1 is the total consumer-friendly, multimedia package.”

EASILY PEN YOUR STORY WITH A BRAND NEW PEN

This third generation of the Olympus PEN series combines powerful features in an easy-to-use package that will make capturing your life more fun. The new direct record button makes taking videos easier than ever and the new Live Guide functionality makes it simple to learn photography techniques without requiring the skills of a pro shooter.

New Direct Button for HD Movies

Recording HD movies with the E-PL1 is simple, thanks to an easy-to-reach red “direct button” (red record button) on the back of the camera body. If you’re about to snap a photo and you realize a video would capture the spirit of the scene even better, simply press the record button and instantly you’re capturing videos! Easily toggle back and forth between capturing stills and videos by using your index finger to press the shutter button or your thumb to press the red record button. Having the ability to shoot still images and videos opens up a world of imaging possibilities.

New Live Guide Sets the Scene Before You Shoot

The E-PL1’s new Live Guide interface simplifies great photography and gets the results you desire at the touch of a button. Want more vivid or muted color in your shot? Want warmer or cooler color? Want a brighter or darker subject, or a sharper or softer background? Or maybe you want to capture the fast-moving action of your subject with a little artistic blur, or perhaps freeze the action? Simply select Live Guide and press the up and down arrows on the back of the camera to slide through numerous photographic effects. Make adjustments and watch the LCD as the effects are made live – before the image is captured! Don’t worry about learning technical things like f-stops, shutter speed and white balance; jump right in by composing, adjusting exposure and more before the shot is taken.

Seeing the results before snapping the image ensures you are getting the shots you want, and it will change the way you photograph. Shooting Tips are also included with Live Guide, so you can leave the manual at home.

Automate Everything

Live Guide is just the start of automated technologies on the E-PL1 designed to free you up to focus on your subjects instead of focusing on your camera’s settings.

• 19 Scene-Select Modes: From portraits to sunset shots, the E-PL1 is equipped with 19 Scene-Select modes for effortless picture taking, including Fireworks, Sunset, Children, Macro and Panorama, to name a few. Capturing beautiful portraits is easy with the ePortrait Mode that enables you to smooth your subject’s complexion.
• Intelligent Auto (iAuto) Mode: When you don’t want to use the scene-select modes, the iAuto mode automatically identifies what you’re shooting and adjusts settings for you to capture the best result depending on the situation.
• Face Detection: Reduce the chance of blurred subjects in images by recognizing up to eight faces, tracking them within the image area, and automatically focusing and optimizing exposure for sharp portraits.
• In-Camera Panorama: Capture three images and stitch them together to create one amazing, seamless panoramic picture. Or use the included OLYMPUS [ib] software to stitch up to 10 images together for the ultimate panorama.
• iEnhance: With this mode the warm yellow and orange colors of a sunset are heightened to a dramatically lifelike color that’s truer to what you see with the naked eye. iEnhance can be used in any mode, and automatically engages when using iAuto to enrich color in any subject.
• Share: Just connect the camera to an HDTV with an optional HDMI cable and use your TV remote to control playback functions and navigate the camera’s menus from the comfort of your personal front-row seat. The E-PL1 records to SDHC (Class 6 recommended) media cards that can be plugged directly into many devices and accommodate large files, including videos.

New Powerfully Simple Pop-Up Flash

The E-PL1 is the first camera in the Olympus PEN series with a built-in pop-up flash that makes it easy to illuminate low-light subjects, reduce red-eye and fill in dark areas. The camera is also compatible with a range of optional external flashes, including the Olympus FL-36R and FL-50R, which can be controlled wirelessly by the E-PL1 so you can dynamically control lighting as your photography skills grow.

Olympus 9-18mm and 14-150mm for Micro Four Thirds

Olympus today announces two new additions to its Micro Four Thirds™ System lens lineup: the M.ZUIKO DIGITAL ED 9-18mm F4.0-5.6 (35mm equivalent 18–36mm) and M.ZUIKO DIGITAL ED 14-150mm F4.0-5.6 (35mm equivalent 28–300mm). Designed to maximize the performance advantages of the Micro Four Thirds System, the new lenses are significantly lighter and more compact – easily fitting in a jacket pocket.

The new lenses, made with ED (extra-low dispersion) glass for superior image quality, complement the design of the PEN® cameras, including the powerfully simple E-PL1, also announced today, making it the all-in-one package for consumers with any skill level, including those who are new to photography.

The Micro Four Thirds System standard meets the telecentric requirements of dedicated digital design. Light rays strike the imaging element nearly head-on for optimum edge-to-edge image reproduction. It also enables much more compact design than the Four Thirds System standard (or other interchangeable lens systems) because it reduces the outer diameter of the lens mount by 6mm, and the distance from the lens mount to the sensor (the flange back distance) by approximately half. As a result, M.ZUIKO DIGITAL Micro Four Thirds System lenses offer uncompromising professional quality for capturing both still-images and High-Definition (HD) videos, and the lenses are exceptionally compact to make capturing your life more fun.

The super wide-angle M.ZUIKO DIGITAL ED 9–18mm F4.0–5.6 zoom lens (35mm equivalent 18–36mm) offers a 100 percent angle of view, and overturns the rule that super wide-angle zooms have to be big and heavy. With a length of just 49mm and a weight of just 155g, it is less than half the size and 60 percent of the weight of the ZUIKO DIGITAL ED 9–18mm F4.0–5.6. With its wide angle of view, including background scenery in group photos is a snap, and it can be used to create unique images with a sense of dramatically exaggerated perspective.

The high-power wide-angle to telephoto M.ZUIKO DIGITAL ED 14–150mm F4.0–5.6 zoom lens is 65 percent smaller and 70 percent lighter than the comparable 10x ZUIKO DIGITAL ED 18–180mm F3.5–6.3, making it ideal for everything from portraits and indoor scenes to sports and landscape photography.

By maximizing the advantages of the Micro Four Thirds System design, compact size, low weight and amazing image quality, the two new lenses significantly expand the photographic potential of the system. The inner focusing mechanism uses a light, compact, single-element unit to enable exceptionally fast, quiet autofocusing for smooth, superior operating ease during still and video capture. The manual focusing mechanism is designed to offer a responsive feel and precise operation, enabling you an affordable, high-quality means to capture your life in stills or HD videos.

Both lenses offer quieter and more responsive AF performance, and provide professional image quality for capturing amazing still images and videos. They are compatible with all Micro Four Thirds System Olympus PEN cameras, and all other current and future cameras that comply with the Micro Four Thirds System standard. When mounted on an Olympus PEN camera, the lenses are stabilized thanks to the camera’s in-body Image Stabilization system and offer effective shake compensation at all focal lengths.

AVAILABILITY

The M.ZUIKO DIGITAL ED 9–18mm F4.0–5.6 will be available in early May, and the M.ZUIKO DIGITAL ED 14–150mm F4.0–5.6 will be available in early June 2010.

U.S. Pricing / Product Configurations

M.ZUIKO DIGITAL ED 9–18mm F4.0–5.6 Estimated Street Price: $699.99

M.ZUIKO DIGITAL ED 14–150mm F4.0–5.6 Estimated Street Price: $599.99

Olympus SP-800UZ & SP-600UZ with 30x & 15x zoom lenses

Scaling new heights in the compact market, Olympus proudly presents the latest from their ultra-zoom camera series. Equipped with a staggering 30x wide optical zoom covering a 28-840mm focal length, the 14 Megapixel SP-800UZ makes other contenders pale in comparison. Whether snapping photos or trying out the new HD movie shooting option, a colossal internal memory of 2GB gives you the freedom to capture more. The 3” LCD displays in 16:9 format, which makes sharing the fruits of your labour with friends even more enjoyable. Little sister SP-600UZ also has built-in Dual Image Stabilisation, rendering clean, sharp images. The new [ib] software allows you to effortlessly tag your photos while browsing your albums gets simpler with Photo Surfing. Making it easy to shoot and easy to share the Olympus SP-800UZ and SP-600UZ are available in Titanium Silver from March 2010 for a retail price of £369.99 and £259.99 respectively.

The new features of the most powerful ultra-zoom compact, the SP-800UZ, offer ultimate versatility for innovative photography, but without the inconvenience of heavy duty equipment:

• 30x wide optical zoom
• 14 Megapixels
• 3” wide LCD in 16:9 format
• HD movie and HDMI technology
• 2GB internal memory and SD slot
• Photo Surfing
• [ib] software
• USB charging

Easier to shoot

Experience the action as though you were ringside with the groundbreaking 30x wide optical zoom (28-840mm*). Outclassing all pretenders to the point-and-shoot zoom title, the SP-800UZ makes sure you always have a front row seat. The built-in Dual Image Stabilisation of the 14 Megapixel camera guarantees defined image clarity, and high-speed shooting at up to 10fps means you’ll document the action blow by blow. But why not record the whole event using the new HD movie option? A heavyweight internal memory of 2GB means you can store plenty of videos and images, and an SD card slot enables further storage capacity. Check your shots on the new 3” LCD in wide 16:9 format.

And if you need help or simply want to investigate your creative options, just consult the In-Camera Manual – with the new scroll dial, you can adjust your camera’s functions more intuitively. A handy USB port facilitates battery recharging.

Little sister SP-600UZ also packs a punch with a 15x optical wide zoom (28-420mm*), 2.7” LCD and 1GB internal memory and SD slot. The 12 Megapixel edition shares most of the family traits, including Dual Image Stabilisation, HD movie capability and HDMI technology.

Easier to share

The SP-800UZ and SP-600UZ truly bridge the gap between taking and sharing photos. When it’s time to admire your handiwork or show off to friends, explore your archive using the new Photo Surfing tool. Thanks to [ib] software, people in your photos (using face recognition technology), places (using GPS technology), and events can be tagged automatically. You can even surf from one picture to the next in high definition quality on HDMI compatible HDTVs.

The sheer variety of SP series features lets you take your very best shots, for example AF Tracking follows your subject even when in motion, and i-Auto identifies your shooting environment, automatically adjusting your camera settings. Available from March 2010, the Olympus SP-800UZ and SP-600UZ offer all you need for ambitious shoot and share photography.

The Olympus SP-800UZ and SP-600UZ – main features:

• 30x wide optical zoom (28-840mm) (SP-600UZ: 15x, 28-420mm)
• Dual Image Stabilisation (combines mechanical and digital image stabilisation)
• High-speed 10fps sequence shooting
• HD movie recording and HDMI technology
• 14 Megapixels (SP-600UZ: 12 Megapixels)
• 2GB internal memory (SP-600UZ: 1GB) and SD Card compatible
• Photo Surfing and [ib] software
• 3” LCD with 16:9 wide format (230,000 dots) (SP-600UZ: 2.7” LCD (230,000 dots))
• Advanced Face Detection and Shadow Adjustment Technology
• Intelligent Auto Mode (i-Auto) and AF Tracking
• Magic Filters, Beauty Mode, In-Camera Panorama
• Built-in flash
• In-Camera Manual
• USB charging (SP-800UZ only)

Olympus Introduced Stylus Tough-3000

Perfect for everyday adventures, the new Stylus TOUGH-3000 is the latest addition to Olympus’ school of hard knocks. With new features such as an HD movie function and [ib] software, the wallet-friendly model aims to please. It inherits the award-winning Stylus TOUGH-8000 3.6x wide optical zoom, and has been fitted with everything from Dual Image Stabilisation to Magic Filters. Waterproof to 3m*3, shockproof to 1.5m*2, and freezeproof to -10°C, The STYLUS TOUGH-3000 will be available in February 2010. It includes: wrist strap, camera WIN/Mac USB cable, audio/video cable, Li-Ion rechargeable battery, warranty card and manual and OLYMPUS [ib] Software on the camera. STYLUS TOUGH-3000 Estimated Street Price: $229.99 (U.S.)

Whether it’s being flung into a backpack or passed around at a family party, you’ll never have to worry about getting the Stylus TOUGH-3000 back in one piece. But the model isn’t just sturdy – it has a number of new features to boot:

• HD movie recording and HDMI interface
• 1 GB internal memory and SD card slot
• Photo Surfing
• [ib] software
• USB charging

Chronicle all the action in an HD movie and show your friends on a TV connected via HDMI or flip through images easily on the spot with Photo Surfing. Thanks to Olympus’ new [ib] software, you can quickly locate those particular events, people and locations tagged using GPS, Face Detection, or the date. Group portraits as well as shots of a favourite band rocking-out on stage come out just as you imagined with the versatile 3.6x wide optical zoom (28-102mm*1). Also a plus: you’ll never be left wanting for space or caught with a dead battery with the convenient 1GB of internal memory, an additional SD card slot and a practical USB charger.

Besides all that, the Stylus TOUGH-3000’s In-Camera Manual is on hand whenever you need help or some tricks. And just like with the rest of the TOUGH family, a variety of trusted Olympus features from Beauty Mode and i-Auto, AF Tracking to Dual Image Stabilisation make taking great shots easy.

The shockproof, waterproof and freezeproof Stylus TOUGH-3000 is an affordable solution to capture all of life’s surprises. It will be available in Oxide Red, Turquoise Blue, Hot Pink and Emerald Green from February 2010.

The Olympus Stylus TOUGH-3000 – main features:

• Shockproof to 1.5m*2, waterproof to 3m*3, freezeproof to -10°C and scratchproof
• 3.6x wide optical zoom (28-102mm*1)
• Dual Image Stabilisation (combines mechanical and digital image stabilisation)
• HD movie recording and HDMI technology
• 12 Megapixels
• 1GB internal memory and SD*4 Card compatible
• Photo Surfing and [ib] software
• 6.9cm/2.7” HyperCrystal III LCD (230,000 dots)
• Advanced Face Detection and Shadow Adjustment Technology
• Intelligent Auto Mode (i-Auto) and AF Tracking
• Magic Filters
• In-Camera Manual
• USB charging

*1 Equivalent to a 35mm camera

*2 Equivalent to MIL Standard (Olympus test conditions)

*3 According to IEC standard publication 529 IPX8

*4 SD is a trademark of SD Card Association

Olympus mju 5010, 70x0 and 9010 pocket zoomers

Ultra-slim yet bursting with power, Olympus’ latest pocket cameras are ready for their close-up. The new stylish models have retained the original µ series size, but their zoom power and features have grown exponentially. Fitted with up to 10x wide optical zoom and internal memory for endless shooting, these extra-thin zoom cameras are real technology heavyweights. And of course most of the models now boast HD movie recording. Sporting the trusted Olympus technology and available in a range of stunning colours, the µ-5010, µ-7030, µ-7040, and µ-9010 will hit stores in March 2010 for a retail price of £199.99, £239.99, £239.99 and £289.99.

Slip a stylish µ out of your cocktail bag or jacket breast pocket and prepare to impress with one of the world’s smallest zoom power packages. New features in this line-up:

• 14 Megapixels
• HD movie recording and HDMI technology
• Up to 2GB internal memory
• Photo Surfing
• [ib] software
• In-Camera Manual

With 14 Megapixels and up to 2GB of internal memory the new µ cameras shoot brilliant pictures and leave plenty of space to save your masterpieces. Optical zooms ranging from the ultra-slim wide 5x (26- 130mm*1) and 7x (28-196mm*1) to a staggering wide 10x (28-280mm*1) ensure you’ll never be at a loss when capturing a group of friends or a point in the distance. Then simply flip through the results using the new Photo Surfing option. Thanks to Olympus [ib] technology, it allows pictures tagged by event, person, or location (using Face Recognition and GPS) to be located easily. LCDs measuring up to 3” make sharing or looking up the latest trick in the In-Camera Manual all the more enjoyable. And you can even shoot HD movies to capture important events in all their glory and relax by watching them on TV via HDMI. What more can you ask for?

Well, you could request a number of other Olympus functions, and it almost goes without saying that these are on board as well. To name a few: Dual Image Stabilisation, i-Auto, AF Tracking, Beauty Mode, and In-Camera Panorama all let you snap great shots without worrying about the details. Magic Filters are also on hand to let you test the limits of your creativity.

Small in size but big in zoom power and technology, the µ-5010, µ-7030, µ-7040, and µ-9010 will be available in March 2010.

The Olympus µ-5010, µ-7030, µ-7040 and µ-9010 – main features:

• 10x (µ-9010), 7x (µ-7040 & µ-7030) and 5x (µ-5010) wide optical zooms (28-280mm*, 28-196mm*, 26-130mm*1)
• Dual Image Stabilisation (combines mechanical and digital image stabilisation)
• HD movie recording and HDMI technology (µ-7030: movie with sound)
• 14 Megapixels
• 2GB internal memory (µ-7030 & µ-5010: 1GB) and SD*2 Card compatible
• Photo Surfing and [ib] software
• 7.6cm/3.0” (µ-7040) or 6.9cm/2.7” HyperCrystal II LCD (230,000 dots)
• Intelligent Auto Mode (i-Auto) and AF Tracking
• Advanced Face Detection
• Magic Filters
• In-Camera Manual
• In-Camera Panorama
• TruePic III image processor
• Available in Titanium Silver, Light Pink and Light Blue (µ-5010), Titanium Silver, Coral Blue and Orchid Purple (µ-7030), Titanium Silver, Copper Blue and Dusty Pink (µ-7040), Champagne Gold and Midnight Black (µ-9010)

*1 Equivalent to a 35mm camera

*2 SD is a trademark of the SD Card Association

Olympus makes FE 5030, 40x0 and 47 light on/in your pocket

Four new cameras in a kaleidoscopic range of colours join the Olympus FE series. Perfect for quality hounds on a budget, the 14 Megapixel models are jam packed with technology. But that doesn’t mean they are difficult to use: these beauties make capturing great shots easy. For example, AF tracking keeps moving subjects in focus, while i-Auto mode automatically identifies five commonly-encountered types of scenes and adjusts settings accordingly. Advanced Face Detection Technology and the artistic Magic Filters are also on hand.

With up to 5x wide optical zoom, panorama and distance shots are a cinch. An SD card slot means worries about space are a thing of the past. Three of the models come with a practical USB charger and all are available in a range of colours that are especially brilliant thanks to a Double-Layered Crystal Shell finish. The FE-5030, FE-4040, hit stores in March 2010 at retail prices of £169.99, £159.99 respectively. Other prices to be confirmed.

FE-5030

Combining user friendly features and impressive high-tech, the USB chargeable FE-5030 delivers results that are nothing to scoff at. With its 5x wide optical zoom (26-130mm*1), the FE series leader will snap party group portraits and the stage at shows with equal ease. Budding artists will enjoy playing with the four Magic Filters and viewing results on the 6.9cm/2.7” LCD: Pop Art, Fish-Eye, Sketch, and Pin Hole will give pictures a whole new look. An SD card slot supplies more than enough room for all masterpieces. Other practical features to support the pursuit of that perfect shot include Dual Image Stabilisation, AF tracking, i-Auto mode, and Advanced Face Detection Technology. Finished with a brilliant Double-Layered Crystal Shell, the FE-5030 will steal the spotlight whether it is Indium Grey, Aquamarine Blue, Flamingo Pink, or Pure White.

FE-4040, FE-4030

The 14 Megapixel FE-4040 and FE-4030 are so slim; you won’t even notice they are there until you need them. Stylish as can be, they also impress with their 4x wide optical zoom (26-105mm*1), an SD card slot, USB charger and a range of practical options. AF tracking, i-Auto mode, Magic Filters (Fish Eye, Pop Art, Sketch and Pin Hole), and Advanced Face Detection are all on board to make shooting easy. Shaky hands will also appreciate blur free images with a range of stabilisation features, such as the FE-4040’s Dual Image Stabilisation. In addition, a 6.9cm/2.7” LCD makes for comfortable viewing or framing. Available in Indium Grey, Aquamarine Blue, Flamingo Pink, and Pure White, a Double-Layered Crystal Shell gives them extra sheen.

FE-47

Eye-popping in Double-Layered Crystal Shell Silver, Black, Blue, or Red the FE-47 is an exercise in point-and-shoot simplicity. Anything you cast your gaze on is caught in 14 Megapixel clarity with the 5x optical zoom (36-180mm*1). And since the camera runs on standard AA batteries, finding more power is never an issue. Functions such as i-Auto, AF tracking Advanced Face Detection Technology, and Digital Image Stabilisation ensure shooting freedom while four Magic Filters encourage creativity. Whether changing a picture’s atmosphere with Pop Art, Sketch, Pin Hole, and Fish Eye or simply snapping away, the FE-47 is a versatile alternative for any occasion.

The FE-5030, FE-4040, FE-4030 and FE-47 follow an easy-to-use ‘one button, one function’ design principle, but if you still need help their convenient In-Camera Help Guide will lead you in the right direction. The four models come with the new [ib] software CD and will become available in March 2010.

Main features:

FE-5030

• Wide 5x miniature optical zoom (26-130mm*1)
• 14 Megapixels
• Dual Image Stabilisation
• Intelligent Auto Mode (i-Auto) and AF tracking
• Advanced Face Detection
• 6.9cm/2.7” LCD (230,000 dots)
• Magic Filters
• Double-Layered Crystal Shell finish
• Movie recording with sound
• SD*2 card compatible
• In-Camera Help Guide
• USB charging

FE-4040 and FE-4030

• 4x wide optical zoom (26-105mm*1)
• 14 Megapixels
• Dual Image Stabilisation combining mechanical and digital image stabilisation (FE-4040), Digital Image Stabilisation< (FE-4030)
• Intelligent Auto Mode (i-Auto) and AF tracking
• Advanced Face Detection
• 6.9cm/2.7” LCD (230,000 dots)
• Magic Filters
• Double-Layered Crystal Shell finish
• Movie recording with sound
• SD*2 card compatible
• In-Camera Help Guide
• USB charging

FE-47

• 5x optical zoom (36-180mm*1)
• 14 Megapixels
• Digital Image Stabilisation
• Intelligent Auto Mode (i-Auto) and AF tracking
• 6.9cm/2.7” LCD (230,000 dots)
• Advanced Face Detection
• Magic Filters
• Double-Layered Crystal Shell finish
• Movie recording with sound
• SD*2 card compatible
• In-Camera Help Guide

*1 Equivalent to a 35mm camera

*2 SD is a trademark of SD Card Association

Olympus E-P2 and two Micro Four Thirds zooms

Welcome back to the PEN story and the next chapter: “Back to Black”. This latest retro-chic digital Olympus PEN builds on EISA’s 2009/2010 “Best Camera of the Year”, an icon of style and quality. To enrich photographic potential, the new E-P2 includes a port for an electronic viewfinder or external microphones. Two additional Art Filters combine with the new i-Enhance function for yet more creativity and image enhancement. Two new Micro Four Thirds lenses are due in the first half of 2010: the M.ZUIKO DIGITAL ED 9-18mm F4.0-5.6 (18-36mm*) super wide-angle zoom and M.ZUIKO DIGITAL ED 14-150mm F4.0-5.6 (28-300mm*) high-power telephoto zoom lenses. Cloaked in classic black, the hybrid photo and HD movie Olympus PEN boldly brings fun and simplicity back to SLR quality. It’s the next exciting chapter in a photographic story that is set to run and run. Available from January 2010 for £850 including the electronic viewfinder.

The Olympus E-P2 builds on its coveted predecessor’s wealth of high-performance temptations. “With the first PEN, many journalists and experts already told us that we had defined a totally new camera segment. Adding superb new features like an accessory port, viewfinder and new Art Filters has made an already incredible camera even better” explains Mark Thackara, National Marketing Manager at Olympus UK. This retro-cool model is finished in classic black and will become available from January 2010 at a price of £849 including the electronic viewfinder. An optional, matching black leather body jacket will also be on offer.

The Olympus E-P2 – main features:

Small & stylish design

• Extremely small and light-weight Micro Four Thirds System
• Stylish design with black metal finish
• Accessory port to clip-on electronic viewfinder and microphone adapter

SLR image quality

• 12.3 Megapixel Live MOS Sensor
• TruePic V image processor
• Built-in IS with max. 4 EV steps efficiency
• Adapter for all ZUIKO DIGITAL & OM lenses

Easy operation

• Live Control GUI for intuitive handling & real-time views of effects
• Automatic recognition of common scenes possible with i-Auto
• i-Enhance function to boost colours
• Clear skin with e-Portrait
• AF Tracking
• Two dials for easy handling
• Face Detection and Shadow Adjustment Technology
• 20 shooting modes (5 exposure, i-Auto, 14 scene modes)

Creativity & HD Movie

• HD Movie with stereo sound featuring depth of field and Art Filters now available in M-mode
• 8 Art Filters, Multi-Aspect ratios
• Multi Exposure function
• Art Filters can be applied to previously taken RAW images in the camera and with Olympus software
• Enhanced creativity with special lenses e.g. fisheye is available via Four Thirds lens adapter

Additional features of the Olympus E-P2:

• Based on the Micro Four Thirds Standard
• HDMI interface
• Linear PCM sound recording
• Level gauge
• Hi-Speed USB 2.0 interface
• 3fps with sequential shooting (max. 10 in RAW mode)
• ISO 100-6400
• Bracketing functions for white balance and exposure
• Supersonic Wave Filter dust reduction system
• Wide dynamic range in highly lit areas
• Simultaneous writing of RAW and JPEG
• SD memory card slot (SDHC compatible)
• High-speed data writing and lossless RAW compression
• 7.6cm/3.0” HyperCrystal LCD
• AE/AF lock functionality
• Auto gradation adjustment to prevent blown highlights and
• blocked-in shadows
• Remote release possible via the optional remote cable RM-UC1

New accessories:

• M.ZUIKO DIGITAL ED 9-18mm F4.0-5.6 super wide-angle zoom lens (first half of 2010)
• M.ZUIKO DIGITAL ED 14-150mm F4.0-5.6 high-power telephoto zoom lens (first half of 2010)
• Leather strap in black
• Leather body jacket in black

* 35mm equivalent

Olympus announced the E-600 DSLR

The new Olympus E-600 is a digital single lens reflex (DSLR) camera with everything you need to start enjoying the benefits of DSLR-quality photography today. It’s simple to use, so moving up from a basic point-and-shoot is an enjoyable and affordable experience, and packed with features to meet all of your still photography needs.

The E-600’s high-performance swivel 2.7-inch HyperCrystalTM LCD screen helps you compose from virtually any angle; in-camera Art Filters add more pizzazz to your pictures; its four-frames-per-second burst speed won’t miss a moment of the action, and In-body Image Stabilization removes blur caused by camera shake when you’re on the go. The 12.3-megapixel image sensor and TruePic III+ captures detailed, crisp images and accurate color.

“With the E-600, Olympus has answered the call for a more affordable and creative camera that has everything you could need to get great results,” said John Knaur, senior marketing manager, Digital SLR, Olympus Imaging America Inc. “The new entry-level SLR camera offers something for everyone to enjoy, including in-camera Art Filters for expanded creative freedom.”

Availability

The Olympus E-600 DSLR will be available in early November 2009. It includes the E-600 Body, USB Cable, Video Cable, Li-Ion Battery Pack (BLS-1), Li-Ion Battery Charger (BCS-1), Shoulder Strap, OLYMPUS Master 2 Software CD-ROM, Manuals and Registration card.

U.S. Pricing / Product Configurations

E-600 Body with ED 14-42mm f3.5/5.6 Zuiko Digital Zoom Lens Estimated Street Price: $599.99

Olympus releases Stylus 7010 digital compact

Incredibly slim design and superior optics are in perfect harmony in the Olympus µ-7010. The latest addition to the popular µ series features an impressive 7x wide optical zoom in a chic body. The latest addition to the popular µ series features an impressive 7x wide optical zoom in a chic body.

Proving that style does not exclude high-end functionality, this ultra-slim model also boasts Dual IS. AF tracking and i-Auto mode are on hand to take the guesswork out of picture perfect memories. In addition, the µ-7010 makes photographic expression even easier with new creative Magic Filters everyone can enjoy. It comes in three attractive colours: Starry Silver, Titanium Grey and Candy Pink. The state-of-the-art µ-7010 will be available from August 2009.

With its stylish exterior, the 12 Megapixel µ-7010 is the perfect blend of elegance and substance. It features a Magic Filters mode, which allows photographers to give their pictures a whole new flair. Pop Art, for example, infuses images with striking colour to make them more intense and vivid.

Additional amazing creative effects include Pin Hole, Sketch, and Fish-Eye. And framing or viewing the resulting masterpieces is easy thanks to the versatile 7x wide optical zoom (28-196mm*) and generous 6.9cm/2.7” HyperCrystal II LCD.

Another impressive new function is AF tracking, which guarantees that even moving subjects are perfectly in focus at all times. Dual IS performance further ensures that every shot is crystal clear. Meanwhile, the innovative i-Auto mode automatically identifies five commonly-encountered types of scenes and adjusts settings accordingly.

What’s more, you never need to worry about looking your best with the smart µ-7010: Beauty Mode smoothes out imperfections from the final image for a fresh complexion. In-Camera Panorama mode is also included for particularly expansive shots in the great outdoors or artistic fun in the city.

The new member of the classic µ series comes with 39 languages on board. Its comprehensive suite of powerful and practical features is rounded out by xD-Picture Card and microSD** compatibility. The Olympus µ-7010 hits stores in August 2009 along with a new software version: Olympus Master 2.2 for more image management and editing possibilities.

* Equivalent to a 35mm camera

** microSD is a trademark of the SD Card Association

Olympus announces FE-5020, FE-4000, FE-46 and FE-26

The high-tech and user friendly Olympus FE series is back with four new cameras. These affordable models are sure to be a hit with users who want high image quality regardless of their budget. The latest 12 Megapixel FE cameras boast up to 5x super wide optical zoom for great panorama shots or close-ups of distant subjects.

The three top models look especially striking thanks to a new Double-Layered Crystal Shell finish. In addition, they all offer a new practical AF tracking feature which ensures that moving subjects are in focus at all times. Also on board are Advanced Face Detection Technology and the new i-Auto mode, which automatically identifies five commonly-encountered types of scenes and adjusts settings accordingly.

Two of the latest FEs even offer innovative Magic Filters for a new level of creativity. All these practical features are rounded out by xD-Picture Card and microSD* compatibility. Each new camera is available in a range of attractive colours. The FE-5020, FE-4000 and FE-26 hit stores in August 2009

FE-5020

Leading the FE series is the new FE-5020. Featuring an incredible 5x super wide optical zoom (24-120mm**), it also includes a range of exciting Magic Filters to give pictures a whole new artistic feel. Your latest party will look even more chock full of colour when you apply Pop Art to your shots, for example. The other filters – Fish-Eye, Sketch, and Pin Hole – create a special atmosphere of their own. Meanwhile, framing compositions and reviewing images and video on the 6.9cm/2.7” LCD is also a breeze.

AF tracking, i-Auto mode, and Advanced Face Detection Technology, which can detect up to 16 faces, complete the technical treasure box. With its Double-Layered Crystal Shell finish, the FE-5020 is sure to turn heads. Available in Pure White, Dark Grey, Mocca Brown and Ocean Blue, it is the ideal hybrid of high-tech and user-friendliness.

FE-4000

Tucked away in a pocket or purse, the extra slim 12 Megapixel FE-4000 is always there when you need it. A 4x wide optical zoom (26-105mm**) makes taking group portraits easy. This attractive model offers AF tracking and i-Auto mode for sharp and crisp photos every time.

A range of four Magic Filters is also on hand to give images an extra creative edge. Its vibrant choice of Pure White, Dark Grey, Metal Magenta, Arctic Blue, and Tangerine Orange for the body make it a stylish eye catcher any time you start shooting.

A Double-Layered Crystal Shell finish adds to its chic look. With other great features ranging from Advanced Face Detection Technology to Digital Image Stabilisation, getting great shots and viewing or framing them on its 6.9cm/2.7” LCD is a cinch.

FE-26

With a 12 Megapixel CCD and a 3x optical zoom (36-108mm**), the FE-26 is a trusty companion for any occasion. The generous 6.9cm/2.7” display allows for convenient framing and reviewing every crucial moment.

A number of other functions such as AF tracking and i-Auto come in handy to perfectly capture life on-the-go. Standard AA battery power ensures this model will never leave you out in the dark. Also featuring Digital Image Stabilisation and Advanced Face Detection, the FE-26 comes in charming Flamingo Pink, Cornflower Blue, and Cosmic Black.

To ensure easy operation straight out of the box, the new FE models follow a ‘one button, one function’ design principle. The FE-5020, FE-4000, FE-46, and FE-26 will become available in August 2009.

* microSD is a trademark of SD Card Association

** Equivalent to a 35mm camera

Olympus unveils Stylus Tough 6010 rugged compact

From adrenaline packed days to activities with the family, the Olympus µ TOUGH-6010 is ready for action. Whether enjoying a day at the beach or out carving on the slopes, this 12 Megapixel powerhouse is the ultimate companion. Shockproof, waterproof, and freezeproof just like the rest of the µ TOUGH series, it ensures extreme fun. Aspiring artists can even find their fill with a new set of Magic Filters. Featuring a 3.6x wide optical zoom, the µ TOUGH-6010 is of course also packed with the latest in Olympus opto-digital technology. Boasting everything from Dual Image Stabilisation to Tap Control, it was created to ensure photographic peace of mind while enjoying life’s many adventures. Available in a striking choice of colours, the latest µ TOUGH will be available from July 2009 for a retail price of £299.99

With the Olympus µ TOUGH-6010, photographers never have to worry about going where a camera can’t take the knocks. In addition to being freezeproof to -10 C, it is waterproof to 3m* and provides shockproof protection against drops of up to 1.5m**. The versatile 3.6x wide optical zoom (28-102mm***) seen on the TIPA award winning µ TOUGH-8000 is also on board for great group photos or close-ups of distant subjects. To make those shots even more memorable, the µ TOUGH-6010 now features inspiring Magic Filters. By applying Pin Hole, for example, images will seem to have been taken with a traditional pin hole camera. Pop Art, Fish-Eye, and Sketch add interesting effects of their own. What’s more, Dual Image Stabilisation keeps images blur-free even in rough and tumble environments. And so you’re always ready for that perfect shot, a practical Tap Control mode gives even gloved-hands easy access to a range of settings which can be viewed on the 6.9cm/2.7” HyperCrystal III LCD. The display’s new “triple coating” protects it against reflection, scratches, and moisture to ensure comfortable shooting on the ski slopes and under water.

Since you don’t get a second chance for the perfect shot in the heat of the action, the µ TOUGH-6010 also boasts a range of clever functions. Delivering perfect images of once in a lifetime moments i-Auto Mode, for example, automatically adjusts camera settings to one of five recognised commonly-used scenes. In addition, Advanced Face Detection Technology detects up to 16 faces for consistent quality across group portraits. And for a flawless look under tough conditions, Beauty Mode is on hand to smooth out imperfections and leave subjects looking refreshed.

The shockproof, waterproof, and freezeproof µ TOUGH-6010 is a sturdy and reliable companion that will meet any challenge. It arrives in stores in July 2009 along with a new software version: Olympus Master 2.2 for more image management and editing possibilities.

The Olympus µ TOUGH-6010 – main features:

• Shooting when it’s getting tough, wet and cold – shockproof to 1.5m**, waterproof to 3m* and freezeproof to -10°C
  
• Available in Titanium Grey, Turquoise Blue, Lava Red
  
• High-precision 3.6x wide optical zoom (28-102mm***) to capture great scenes through to stunning close-ups even in extreme conditions
  
• Avoids blur thanks to Dual Image Stabilisation (combines mechanical and digital image stabilisation)
  
• TAP Control Menu for great convenience
  
• 12 Megapixels to make poster-size prints
  
• 6.9cm/2.7” HyperCrystal III LCD for best ever preview even in brilliant sunlight and at extreme angles (230,000 dots)
  
• Advanced Face Detection of up to 16 persons for perfectly focused and exposed faces. In combination with Shadow Adjustment Technology other main parts of the picture are also correctly exposed.
  
• The easy way to perfect images – Intelligent Auto Mode (i-Auto) detects the five most commonly used scenes and adjusts settings, focus and exposure automatically
  
• Spice up your pictures with built-in Magic Filters
  
• Liven up your memories with movie recording with sound (up to VGA resolution at 30fps)
  
• xD-Picture Card and microSD**** Card compatible
  

* According to IEC standard publication 529 IPX8

** Equivalent to MIL Standard (Olympus test conditions)

*** Equivalent to a 35mm camera

**** microSD is a trademark of SD Card Association

Olympus E-P1 Officially Announced

When Olympus launched the legendary Pen series of cameras in 1959, this bold and revolutionary achievement rewrote the history of photography. Designed by renowned style guru Yoshihisa Maitani, the Pen represented the perfect marriage of simplicity, style and performance. Five decades later the Olympus passion for innovation is still setting the pace. 

With the release of the E-P1, the digital era’s next generation Olympus Pen has arrived: mirrors are no longer a necessary component for digital cameras with interchangeable lenses. The first groundbreaking Olympus Micro Four Thirds model impresses with its incredibly small size, retro style, and ease of use – without giving up any of the benefits of D-SLR quality. 

This new ultra-compact hybrid device can even record HD quality movies with depth of field and Art Filter effects familiar from still photography. Naturally, the E-P1 packs all the advantages of Olympus imaging technology e.g. image stabilisation, a dust reduction system, and bright interchangeable lenses. It will be available for purchase in July 2009.

For more info, click HERE.