Sony today announced two new Cyber-shot® cameras (DSC-TX1 and DSC-WX1 models) that provide unprecedented advances in low-light performance with approximately twice the sensitivity of cameras with traditional image sensors.
These Cyber-shot cameras are the first to employ Sony’s new “Exmor R” back illuminated CMOS sensor technology to improve shooting in low-light scenarios, enhancing image clarity and drastically reducing grain.
“With these new “Exmor R” CMOS sensor cameras, Sony has vastly improved the customer experience for taking pictures with digital still cameras in low-light scenarios,” said Phil Lubell, director of the digital imaging business at Sony Electronics. “We’ve all taken pictures in dimly lit areas, where the results were grainy and unclear. By redesigning the way these cameras capture light, Sony is leading the industry by creating this easy way to take amazingly clear, vibrant photos in low lighting scenarios.”
Pricing and Availability
The TX1 camera will be available in silver, gray, pink and blue this September for about $380. The WX1 camera will be available in black this October for about $350. Pre-sales will start in August. The cameras and a range of accessories will be available online.
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