Laneige Broadway Musical Charity Competition 2011

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LANEIGE Broadway Musical Charity Competition is BACK!

The Laneige Broadway Musical will be back again this year with a more colourful and lively competition set to make its come back more significant, said the co-organiser during a press conference held at STPRI yesterday.

Present at the press conference were officials from the Department of Schools, Acting Senior Special Duties Officer (Secondary) Mr Cheong Huat Joo and Senior Education Officer Hjh Lena Mohd Hassan and Pat Li of Laneige.

Representatives of the main sponsors including HSBC Manager Corporate Sustainability Lim Boon Teck and Managing Director and Principal of Studio Scene Patricia Siva, were also present at the press conference.

Responses from secondary schools have been very encouraging with 20 secondary schools participating in the charity competition performing some famous scenes from popular Broadway musicals like The Lion King, Beauty & the Beast, Aladdin, The Sound of Music, Mama Mia, Oliver, Wicked, Grease, High School Musical and many more.

The objective of the competition is to raise awareness of the public on the less fortunate and through this charity competition, it is hoped to encourage a wide spectrum of youths today on the need to be more caring and compassionate.

The competition is also a way to provide a platform and expose students' talents and creativity and provide the opportunity for students to communicate, perform and develop artistically in the English Language.

The event is supported by the Ministry of Education and the sponsors include HSBC, Brunei Press Sdn Bhd, Jasra Harrison Sdn Bhd, Milo, Royal Brunei Catering Sdn Bhd, Syarikat Shalim (B) Sdn Bhd, Nyuk Lian Printing Company, Ranoadidas, Red Dot Studio, CfBT, Studio Scene and Brunei English Language Teacher Association.

The Laneige Broadway Musical Charity Competition 2011 will be held at the ICC Main Conference Hall this coming November 26 at 1pm.

Tickets are now available at all Laneige branches at The Mall (2428222), Kiulap (2232282) and Kuala Belait (3347217).

All proceeds from the ticket sales will be donated to KACA and Pusat Bahagia.

Via: Borneo Bulletin

Laneige Broadway Musical Charity Competition Report

Sultan Hassan Secondary School team wins Broadway Musical Charity Competition

Laneige hosted its first-ever fundraising contest for SMARTER Brunei with full support from the Ministry of Education yesterday with the Broadway Musical Charity Competition that also aimed to raise public awareness.

Held at the Orchid Garden Hotel, it involved over 230 Secondary students taking part along with 50 teachers to support and coach them.

The guest of honour, Director of Co-Curriculum Hj Kassim Mohd Yassin, in his speech emphasised the importance of being an all-round student that is not just academically successful but also one who participates in various other aspects of learning, such as sports and performing arts.

"Extracurricular activities provide good opportunities for every student to improve himself or herself in many different ways. These are offered by school establishments."

He added that such ECAs, which the department supports, are aimed at boosting students' self-development, interests and enthusiasm.

"Music is certainly enjoyable but, more significantly, working with music has shown students that it can help communicate with emotions, as a lot of people find music to be powerful."

He further pointed out that participating in a drama show gives them poise, self-confidence and the ability to speak in front of others, as well as learning the importance of being patient or cooperative, regardless of how big or small their role is in a team, making them better individuals.

Meanwhile, Laneige's Marketing Manager Pat Li in her welcoming remarks among others extended their heartfelt appreciation to the ministry for the generous and unlimited support.

She disclosed that with all the students' participation and the audience members' generosity, over $7,000 was raised from the ticket sales for Smarter kids, while an additional $3,000 was contributed by Laneige.

The success of yesterday's event showcased the great support given by concerned community members. Presenting the mock cheques to Smarter President Malai Hj Abdullah Malai Hj Othman was Laneige's General Manager Mr Lim Hong Seng.

The students performed musical plays from the Broadway scene and the judges' criteria were based on teamwork, mannerisms, stage preparations, the English language, an understanding of the musical itself, facial expressions, creativity, innovation, costumes and overall performances.

Participating schools comprised Sultan Sharif Ali Secondary School with 'High School Musical - Stick to the Status Quo', RIPAS Secondary School with 'Enchanted - That's How You Know', Awang Semaun Secondary School with 'The Sound of Music - Do Re Mi' and Sayyidina Umar Al-Khattab Secondary School with 'The Sound of Music - So Long, Farewell'.

Also taking part were Sufri Bolkiah Secondary School with 'Oliver! - I'd Do Anything', Sports School with 'Grease - You're The One That I Want', Sultan Hassan Secondary Secondary School with 'Hairspray - Good Morning Baltimore', Sayyidina Othman School with 'The Lion King - I Just Can't Wait To Be King', SOAS College with 'The Lion King - Hakuna Matata', Sayyidina Hasan Secondary School with 'Mamma Mia! - Mamma Mia!' and STPRI with 'Mamma Mia! - Honey, Honey'.

Amongst others, the objectives of this contest were to increase the students' knowledge of art and culture through musical and plays, to expose talents, as well as to encourage teamwork and creativity.

The judging panel comprised Mr Mark Eckersley from the Brunei Amateur Dramatic Society (BADS), Mr Albert Polita from JIS, famous Bruneian artiste Zul F, Serudin Damit from RTB and Mdm Reena Lim Bee Yew from the MoE.

It was overall a meaningful programme deemed successful, as an encouraging amount of funds was raised. The Grand Prize and Best Costume winner was the Sultan Hassan Secondary School team, followed by STPRI and Sports School as the first and second runner-up winners.

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