With an exceptionally slim and stylish design, Sony’s new DSC-TX55 Cyber-shot camera makes it easy to capture any moment with high-quality still photos, full high-definition video and amazing 3D images, providing consumers with the ultimate in creative control of their photos and videos.
The DSC-TX55 camera features a range of innovative new technologies, including “By Pixel Super Resolution” technology, which boosts the cameras’ zoom range to a virtual 10x without losing quality at the image sensor’s maximum resolution (16.2 million pixels). The new model is also the first Cyber-shot camera to offer a “Picture Effect” mode, which expands a shooter’s artistic possibilities without the need for editing software.
“Our new DSC-TX55 model redefines what a compact camera can do,” said Yosuke Tomoda, director of Sony Electronics’ Cyber-shot business. “In addition to the newly developed, ultra-thin chassis design, the camera features an incredible combination of features and performance, putting more creativity at users’ fingertips than ever before.”
The TX55 boasts a 16.2 megapixel, highly sensitive Exmor R™ CMOS sensor that delivers incredible image detail and ultra-low picture noise in both still images and Full HD video – even in low light conditions. Also the camera’s hi-speed auto focus can lock onto subject in as little as 0.1 seconds, letting users grab the most fleeting photo moments with ease.
Pricing and Availability
The new Sony Cyber-shot™ TX55 camera will be available for about $350 this September at Sony stores, www.sonystyle.com and other authorized retailers throughout the Sony Dealer Network.
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