Invoking the NIKKOR legacy of unparalleled optics innovation, Nikon Inc. today unveiled three new high power super-zoom COOLPIX digital cameras, including the new COOLPIX P500 with a 36x zoom, the longest zoom ever integrated into a COOLPIX camera. For consumers who desire slim zoom or affordable telephoto, Nikon has also announced the new COOLPIX S9100 and L120 cameras to address the need for versatile, high performance compact cameras with easy-to-use functionality.
Whether capturing photos or HD video up close or from afar, Nikon’s new super-zoom COOLPIX cameras are ideal for cramped quarters or the great outdoors. The new COOLPIX P500 is a full-featured compact camera complete with an expansive 36x zoom for photo enthusiasts looking for their next big adventure, while the new COOLPIX S9100 packs an 18x zoom in a sleek body ideal for traveling light. Rounding out this impressive lineup, the new COOLPIX L120 combines a powerful 21x zoom with easy-to-use features for the ultimate family camera.
“Today’s consumers want an increase in zoom range, and a camera that is compact enough to never hinder a jet-set, on-the-go lifestyle. Nikon listened, and offers the best of both worlds with these three new COOLPIX models,” said Bo Kajiwara, director of marketing, Nikon Inc. “These three new COOLPIX models offer the shooting versatility that comes from the stellar NIKKOR lenses while still offering the portability of compact digital cameras.”
Pricing and Availability
The Nikon COOLPIX P500 will be available in March 2011 for $399.95* MSRP, and will be available in black and red. The Nikon COOLPIX S9100 will be available in March 2011 for $329.95* MSRP in a variety of sophisticated colors including, black, red, and silver and The Nikon COOLPIX L120 will be available in late February 2011 for $279.95* MSRP in black, red and bronze.
*Estimated selling price listed is only an estimate. Actual prices are set by dealers and are subject to change at any time.
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